Hoogly Blogs / luxury tea

Happy Brew Year!

Happy Brew Year!

Well, where on earth did 2018 go? It seemed to disappear quicker than a bag of Maltesers during a rom-com, and now we’re hurtling into a brand-new year, and all the hope, excitement and anticipation that a blank canvas brings. This is the time for resolutions: personal goals and milestones that will shape and effect our lives. Whatever nonsense, heartache and madness wider society throws at us, we can all try and keep ourselves on the straight and narrow, focussing on things we can control, at a pace we can manage. And it all sounds so simple, when you talk about it in the abstract. I’m definitely going to do it this year! January is the best chance to make a permanent change! I’ll treat myself to something special if I can stick to it! But when it gets down to the nitty gritty of actually bringing about real change, things can unravel quicker than a ball of thread in a kitten’s paws. Life, as they say, has a habit of getting in the way. There’s work, and stress, and urges, and withdrawals. There’s pangs and flings and go on, just one. Just when we think we have a slither of willpower, the cookie crumbles and everything falls apart.

But just what are these tasks that we chose to set ourselves? Here is a list of some of the most common New Year’s Resolutions so that you see how you compare!

-Get more exercise.

-Lose weight.

-Become tidier/more organised.

-Learn a new skill or hobby.

-Spend less money/save more.

-Quit smoking/drinking.

-Spend more time with friends and family.

-Go on more trips.

 

Any of those sound familiar? The first two are reasonably predictable; the indulgences of Christmas weigh, uh, heavily on our minds, and there is something akin to panic when January rolls around and your clothes no longer fit. Becoming tidier certainly applies to me: I’m a keen promoter of the floordrobe, and having a spare room to hide the crap I can’t be bothered to sort/file/tidy/sell. It’s one of my least favourite parts of my personality, but all hope is not lost. I certainly don’t need a new hobby, though, filling my house with more stuff. I just need to set aside a day to get it all done. Oh, but boxsets, and XBOX, and the pub…

The pub! Which, I guess, fits into the next two categories nicely: spending less money and quitting drinking. I don’t partake in alcohol myself, but for those that do, and who fancy trying a little bit less, you can find a lot info by Googling ‘Dry January’, a drive run by Alcohol Change UK.

Onwards to a very Hoogly resolution indeed: spending more time with friends and family! This is that cosy, snuggly sensation of Christmas all year round that the Danes wish to spread across the globe: the ringing of doorbells and the welcoming of guests, the baking of cakes and the burning of candles as we sit around in our socks and lounge pants and talk about silly things and failed resolutions.

And you can even use your final resolution to take a trip to Denmark to see how the masters Hygge things up!

So, how confident are you that you’ll stick to your resolutions? 50-50? 110%? About as likely as a rain-free 2019 in England? Well, whatever your outlook, give yourself a well-earned boost of happiness and resolve with a delicious brew of Hoogly Tea. We have a whole bunch of tasty flavours to keep you company while you transform yourself into a new person, from indulgent gems like Chocolate Brownie black tea, to the fruity brilliance of Berrylicious herbal infusion. Experience the globetrotting elegance of Darjeeling Afternoon and Masala Chai black teas, or treat yourself to a bit of Hoogly Heaven with Danish Pastry Rooibos. All of our brews are carefully crafted to help you unwind and find that perfect moment of calm and tranquillity in your busy day. And who knows, it may even give you the boost you need to take 2019 head on…and win!

Happy New Year from all at Hoogly Teas. Keep calm and pop the kettle on!

Written by Chris Bedford.

www.hooglytea.com

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Tea Lions on Our Shirt!

Tea Lions on Our Shirt!

Prepare yourselves, people—this summer, the beautiful game is back in its most beautiful incarnation—the fantastic festival of football that is the World Cup! Yes, Russia 2018 is soon upon us—can you believe it’s been four years already? Four years since England finished bottom of their group after defeats to Italy and Uruguay. Four years since we last huddled in front of the television with a knotted mix of optimism and anxiety in our bellies. And two years since we were knocked out of another major tournament by Iceland…population 334, 252. Urgh, I thought I’d buried that memory…

Still, it’s not good to dwell on the past. Because quite frankly there’s a lot of dwelling to be done. We were last victorious in 1966, of course, and it hasn’t looked much like changing, despite a rousing semi-final appearance in 1990, complete with Lineker’s heroics and Gazza’s tears. This year we approach the tournament with a little less buzz, a little less chest-thumping belief. We’ve been humbled before—oh, how we’ve been humbled—and now England march to Russia not under the banner of potential favourites, but as maverick outsiders, a team of mostly young and upcoming starlets, many of which have never played tournament football. We don’t know what to expect from this squad, but we do know that youth and inexperience can often go hand-in-hand with courageous abandon, burning enthusiasm, and bags and bags of energy and pace! With the likes of Raheem Sterling, Marcus Rashford, Jesse Lindgard, Deli Ali and Harry Kane, we have a core of young players who can compete with and scare any and all opposition. Personally, I’m betting on a semi-final place at least. But, of course, I say that every year…

But what makes a World Cup winning team? Most footy fans will tell you the same thing: it’s about the perfect balance of flair, technical ability, strength in defence and a potent goal threat. Well, and a bit of luck, of course. England’s ’66 team has these qualities in abundance: Gordon Banks in goal, athletic and graceful. Bobby Moore, elegant and solid at the back. Bobby Charlton, a goal machine and driving force from midfield. And Geoff Hurst—hattrick hero in the final—a constant threat to the opposition’s goal. It’s the same for all the great teams. Brazil in 1970, Germany in 1990, Spain in 2010. A blend of silky and smooth with rough and ready, devastating pace with patience and guile, mouth-watering skill with savvy experience. 

And speaking of perfect balances…Hoogly Tea is the ideal accompaniment to your 2018 World Cup matchday, a winning combination of classic and comforting brews, with exotic and undiscovered tastes from around the world!

Here’s a brief rundown of our squad for 2018: For traditionalists, we have delicious English Breakfast and Earl Grey teas—our relaxing riffs on cherished favourites—the perfect beginning, middle or end to any day! For those seeking a little bit of decadence to celebrate a victory or mitigate against defeat, then why not try chocolate brownie black tea, a rich and indulgent brew that caters to your naughty side! For those seeking something to broaden their tea-drinking experience, why not try Danish Pastry Rooibos, which has a seductive warming chocolate and cinnamon aroma with a subtle pastry taste. Or how about Spiced Orange herbal infusion…a zesty summer taste sensation, combining fruit and mulled spices that will thrill your taste buds?!

Whoever you are supporting this summer (Hoogly founder Tina hopes it is Denmark!) make sure you flip the kettle on and calm your nerves with a mug of beautiful Hoogly Tea. If you give us a go in 2018, there is only one winner…and that’s you!

Written by Chris Bedford.

www.hooglytea.com

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The Hunt For Hoogly!

The Hunt For Hoogly!

Believe it or not, the weather will eventually warm up and Spring can begin in earnest. One of the most highly anticipated events in the coming weeks is Easter, a time for family bonding, gift giving and relaxation.  It’s also a time to indulge in serious amounts of chocolate, as shops are stacked floor to ceiling with our favourite brands in egg form. And there is something extra exciting about finding chocolate within chocolate, with some eggs containing bonus treats!

Easter celebrations take place around the globe, but not all cultures refer to it by the same name. Early Christians knew it as Pesach, the Hebrew for Passover; and today many languages use a variation of this word: Pesach in French, Pasqua in Italian and Pask in Sweden. In Christian tradition, Easter Sunday celebrates the resurrection of Jesus Christ on the third day after his crucifixion, but the historical roots of contemporary festival practices are more widespread.

The origin of the English word is that of a pagan fertility goddess called Eostre, whose celebratory festival always took place during the Spring Equinox. Early European Christian missionaries slowly began to merge the pagan names, timings and some of its symbols into the Christian celebrations. Eostre’s symbol, in fact, was that of a hare or rabbit, thus creating one link to the Easter Bunny! Rabbits also tend to give birth in Spring, so as people saw fields overrun with baby bunnies at this time of year, it was natural to incorporate them into the celebrations, and eventually into Easter.

 And the tradition of eggs goes back even further than the time of Jesus. Many ancient cultures, including the Egyptians and Greeks, viewed the egg as a symbol of fertility and renewed life. Eggs were used in pagan rituals, hung in temples and utilised for mystical practices. As missionaries observed people hunting for eggs in Spring, they began to assign value and meaning to the eggs to describe Christ’s resurrection and renewed life. Eggs would be dyed symbolically: yellow for resurrection, red for the blood of Christ, blue for love. Children would hunt for hidden eggs, and then recount the story associated with them. 

Nowadays, Easter is big business around the world, especially in America, where spending at Easter can reach up to the tens of billions through a mixture of cards, candy and other gifts. This year, make sure you incorporate the gift of Hoogly into your celebrations! Our delicious teas are the perfect accompaniment to your relaxing, family-orientated holiday, created with the Danish concept of Hygge in mind, which focuses on being calm, cosy and enjoying life’s simple pleasures. 

And one of life’s greatest simple pleasures is flipping the kettle on and putting your feet up with a warming brew, surrounded by your favourite people. We at Hoogly can take this simple pleasure to another level with our tantalising range of tasty teas. As Easter approaches, put the stresses of the working week behind you with brews such as Cosy Chamomile, a gorgeous herbal infusion combining snuggly chamomile with lemon verbena, lime leaves and lavender, all especially chosen for their ability to soothe the body and mind. It’s a hug-in-a-mug—what are you waiting for?

If hunting for hidden eggs and other treasure is your thing, then track down and discover Sparkling White Tea!! A magical and elegant blend of Chinese White Tea, fruit pieces and flowers, this sensationally seductive brew will add a touch of glamour to your Easter break!  As with all our teas, it smells as delightful as it tastes, bringing you back again and again to experience its charms!

However you spend this Easter, we hope you feel relaxed, renewed and recharged. And don’t forget to hunt down Hoogly!

By Chris Bedford

www.hooglytea.com
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