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A Whole New Ballgame!

Right now, in the United States, the American football season is building to a crescendo. The days get shorter, the nights get colder, and fans have a decent idea of how their team’s season is going to pan out. Months of off-season anticipation and excitement (the first week of February all the way to September) have led to this; soon we’ll know who is going to make the playoffs and have a chance of playing their way into the most watched sporting event on the planet: the Superbowl. A place where history, dreams and legends are made. Last season’s Superbowl was a perfect example of the wonderful stories that this incredible game can create: on one side, the New England Patriots and quarterback Tom Brady—considered by many to be the ‘GOAT’ (greatest of all time) and winner of five Superbowl titles—versus the Philadelphia Eagles, led by a substitute quarterback called Nick Foles, who was only playing because the star quarterback Carson Wentz was injured. After a momentous, back-and-forth tussle, Foles and the Eagles came out victorious, confirming to many that football is the most unpredictably dramatic sport on earth, and writing Foles’s name into the pantheon of NFL history.

For many English people, the world of pads, helmets and cheerleaders represent a confusing amalgamation of rugby and wrestling; a three-hour circus full of strange movements, endless stoppages and eccentric terminology. And these people aren’t wrong! To the uninitiated, gridiron can appear clunky, overblown and immeasurably tedious. But once you start to pick up the basics of the rules and tactics, a new picture emerges: an unbelievably well-choreographed combination of balletic athleticism, brute strength, chess-like strategy and graceful execution of physics-defying agility.

In the simplest terms, the eleven-man teams are split into Offense and Defence, so that at any given time, one team’s Offense will play the opposition’s Defence—and vice versa. The Offense has four attempts—called downs—to move the ball ten yards by either running with the ball rugby-style, or throwing it down the field to one of the receivers, who will attempt to run in cleverly-devised patterns in order to create space and receive the pass. These attempts are called plays. Once a player is tackled, the play is over and the game stops. The next play starts from where the player was tackled. The ultimate aim is to move the ball into the opposition’s Endzone (similar to the area which you score a try in rugby) thus scoring a touchdown. If the Offense succeeds in getting ten (or more) yards, they receive another four downs. If they fail, they will try and kick (punt) the ball as far away from their Endzone as possible, in order to make it harder for the opposition team’s Offense to score when they take to the pitch. At any time, the Defence can try and strip the ball from the Offense or intercept one of their throws and advance it towards the opposite Endzone.

Still confused? I don’t blame you. It takes a whole heap of time and patience to absorb all the multitude of fine details the game has to offer, to decode what on Earth is meant by Tight End Waggle, bubble-screen, Hail-Mary and quick-slant. But as you slowly start to pick it up, you realise that this sport offers so much more drama, tactical prowess and nail-biting tension than so many others. In a large percentage of matches, the result will go down to the last pass in the last second of the game, with thousands of camera lenses flashing, the pigskin ball arcing through the floodlit heavens, and four or five 200lb men jumping like gazelles to try and grab the prize in the Endzone. And because there are only 32 teams in a country the size of America, competition for places is fierce. A bigtime mistake might be a player’s last. It’s commonplace for players to be cut from a team the morning after a big loss: there’s always someone else waiting in line for their chance. Hard to reconcile that with a sport like cricket or soccer, where some players can have an underwhelming season and still find themselves signed up to the squad.

But this is football. Brutal, relentless, elite. Filled with stories like Brady and Foles, heroes and villains, underdogs and Hall-of-Famers, pride and glory, misery and defeat. If you like sport, my advice is to sit back, grab a hotdog and give the game a real good go. You may be pleasantly surprised by what you find!

And in the spirit of trying something different, don’t forget to flip on the kettle and discover our delicious range of Hoogly Teas! Our blends are as exotic and thrilling as anything American Football can conjure, combining tantalising tastes with the cosy comfort of Danish-inspired Hygge!

After safely removing your helmet and gumshield, try a mug of Baked Apple Chai! Mellow Sri Lankan tea is the quarterback here, carefully coordinating a combination of Apple, Ginger, Cinnamon and cloves to bring you an alluring and harmonious brew that is sure to score a touchdown! 

For those who yearn for the fire and energy found in football, why not try Lemon and Ginger herbal infusion? This satisfying brew will warm your cockles and pads, and give you a zesty edge over the competition. So good you’ll keep coming back for more!

And if you’re after the magic of the Superbowl, bring the special occasion home with Sparkling White tea. This beautiful Chinese brew is elegantly blended with flowers and fruit pieces to give you the refreshing taste of victory with every sip!

That’s it for this week, folks. Bring on game night. Go Vikes!!!

Written by Chris Bedford

www.hooglytea.com

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Hoogly and Vegan!

Hoogly and Vegan!

At Hoogly, we’re very proud of our cosy and mindful philosophy of Hygge as it offers us an easy way to keep life’s stresses and hardships at bay, teaching us to stay connected our friends and family—and to the places and things we love the most. Hygge is a compassionate ethos; an ethos that asks us to be kind, not only to those around us, but also to ourselves. It is an ethos that appreciates the simple pleasures of nature and the beauty of the outside world—whilst not forgetting the joy of fluffy socks and a soft pillow. It is an ethos of light chit-chat over a cup of tea and indulgence in the sweeter things in life without fretting about the consequences. Most importantly, Hygge is easy to follow and anyone can do it!

We’re always on the lookout for other philosophies that go hand-in-hand with Hygge, and we’d like to give a shout-out today to the roughly 3.5 million vegans in the UK! We know there are a lot of vegans out there who enjoy our cosily crafted teas, and we’d thought we’d talk a little bit about veganism for those who might be interested in giving it a whirl!

Put simply, veganism is living and eating, as close as practically possible, in a way that excludes any form of cruelty or exploitation of animals for food, clothes or any other reason. Around 60 billion land animals and over a trillion marine animals are used and killed as commodities per year for human consumption, and vegans wish to move away from this system and help steer humanity towards a more compassionate, plant-based alternative. A vegan’s diet, therefore, includes a rich and diverse combination of fruits, vegetables, grains, nuts, beans, seeds and pulses—prepared in a mind-blowing number of combinations so that you’ll never get bored. Pretty much all of your favourite foods (pizza, cake, curry and pasties—to name but a few!) can be recreated with plant-based ingredients. There are a huge amount of recipes and cookbooks out there now to inspire you and help you create delicious and nutritious recipes—so what are you waiting for? …Oh, more good reasons to be a vegan. OK…

Vegans also wish to raise awareness of the environmental burden of animal products, namely the large amount of crops and water needed to feed the animals and the other costly processes involved in transportation from farm to fork. A plant-based diet requires only one-third of the land needed to facilitate a dairy or meat diet, which in turn could help reduce the strain on human resources around the world, especially in poorer parts of our global community.

There’s also evidence that shows a plant-based diet is beneficial for your health, with the core food-types being rich in fibre, vitamins and minerals. There has been some research that suggests vegan diets are linked with lower cholesterol and blood pressure, as well as lower rates of type 2 diabetes and heart disease.

If you’re thinking about trying veganism, follow our Hoogly tips for long lasting success:

-Don’t rush! It’s quite a big change to implement, so take it one step at a time. Maybe start by cutting out milk and cheese and go from there. Better to ease your way in than to plunge into the deep end and wonder why it didn’t work out!

-Expect the unexpected! Some people have odd reactions to your choice, including comments that can be less than kind or understanding. Don’t be rattled, however. It’s their problem, not yours!

-Hit the high street! Most big restaurants now have delicious vegan options so you can take your lifestyle on the road with confidence. Whatever your tastes, there should be something there for you!

-Network! Find other vegans on social media and get support, hint and tips on recipes, and a platform to share your fun vegan experiences. Your input may also plant a seed for others!

-Remember why you’re doing it! On a day where everything is a bit of a struggle, remember why you chose to make the change—your compassion and concern for animal welfare and making a difference with the environment. And if that doesn’t work, flip the kettle on and chill with one of our cosy teas. You’ll be back to yourself in no time!

There are loads of tastes and flavours to choose from, including sweet treats such as Chocolate Brownie, Danish Pastry and Apple Strudel; fabulous fruity fun, including Spiced Orange, Berrylicious and Lemon & Ginger; and exotic discoveries, such as Rhubarb & Vanilla, Marzipan Rooibos and Sparkling White tea. All of these carefully crafted—and vegan!—mugs of joy will wash away the crazy, fast-paced hubbub of modern life, transporting you to a place of mindful tranquillity and keep you coming back for more. 

Thanks for reading and good luck with any changes you make with your lifestyle! We’re always here with a cuppa if you want to tell us all about it!

Written by Chris Bedford

www.hooglytea.com

 

 

 

 

 

 

 

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Space for More Tea!

Space for More Tea!

With the arrival of the film ‘First Man,’ starring Ryan Gosling, our minds turn back to the heroic journey four astronauts took nearly fifty years ago on July 21st 1969, creating history as the first humans to visit the moon. The enormity of the achievement cannot be overstated: the technological and mathematical wizardry to launch human beings on such an audacious and precise mission, and to bring them back safely again; the skill, courage and determination of the astronauts on board; the pressure that the country was under politically—battling against Cold War rivals Russia to win the ‘space race’ and the sheer scale of the risks involved in plunging into the howling darkness and exploring new frontiers.

It’s one small step for man…one giant leap for mankind. These were Neil Armstrong’s famous words as he stepped foot on the moon’s surface—but what must have been going through his mind at the time? He was already an experienced pilot, having flown nearly two hundred types of aircraft, and completing seven gruelling years of training and missions since becoming an astronaut in 1962. But even for a hardened veteran, there is no precedent for placing your boot where no man has gone before. He must have experienced fear, anticipation, exhilaration, curiosity—not to mention all practical information and knowledge he needed in order to complete his mission. His training would have given him vital preparation, but as a human being, stray thoughts of his family and of home must have crept in—doubts as to whether he would ever see them again, and reflections on the phenomenal distance between himself and the planet on which he was born and raised, and the tremendous isolation that must create.

But in the end, Armstrong and the team completed the mission, and came home to a hero’s welcome (and 21 days in quarantine in case they’d come back with an unknown space disease!)

These days the frontiers have moved further outwards. The Mars One non-profit foundation aims to put one hundred human colonists on Mars by 2031. Candidates are currently being assessed under a wide range of criteria, including health, psychological stability, motivation, ability to work in a team, and resilience. The wellbeing and compatibility of the colonists are so important because the mission is a one-way trip. Mars will become these pioneers’ home; the first colony of its kind created to stretch the bounds of the possible, inspire future generations and bring the world closer together—just like the Armstrong and the Apollo 11 team in 1969. What an amazing achievement it would be—and what an extraordinary privilege and responsibility for those that make the journey. How do you come to terms with the fact that you will never see Earth again?  Leaving behind friends, family, loved ones. For some of us, this burden may seem insurmountable. But for the select few, the challenge, the thrill, the sheer audacity of the mission is too much to resist. Their names and achievements etched into the history books for all time—forever linked with courage, adventure and hope. As President John F Kennedy said in 1962: “We choose to go to the moon in this decade, and do other things, not because they are easy, but because they are hard.”

  At Hoogly, we have a slightly different perspective. In fact, it’s exactly the opposite. We do things not because they are hard, but because they are easy. The inspiration behind our teas, Hygge, is all about enjoying the simple pleasures of life and incorporating them into your daily routines. Hygge is about relaxation and comfort. It’s about indulgence and treats. It’s about putting yourself first for once. It’s about being around the people that bring you joy. Going into space is a phenomenal, awe-inspiring achievement—but going around to your friend’s place for a cuppa is just as wonderful. The universe is full of mysteries, wonders and the unknown—but we love things that are familiar, cosy and safe.  And through our delicious range of brews, we want you to experience all these things too.

So, flip on your kettle, pull out a mug and embrace tantalising flavours such as Chocolate Brownie, Danish Pastry, Spiced Orange, Rhubarb & Vanilla, Marzipan Rooibos and Raspberry, Liquorice & Lavender. It’s one small sip of tea—one giant leap for tea-kind!

Written by Chris Bedford

www.hooglytea.com

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Not-so-smartphones and the Hoogly Solution!

Not-so-smartphones and the Hoogly Solution!

It appears that Smartphones are bad for our health. A plethora of recent studies have looked into our daily habits and discovered that there are a myriad of ways in which our favourite toys are doing us harm, some of which are obvious, some of which are really quite surprising. How many of these phone-busting facts were you aware of…?

Phones are a pain in the neck! (and back). The number of young people with back problems has risen sharply over the last year or so, with up to 45% of 16 to 24-year-olds feeling the effects of leaning and stooping over their phones, which can put pressure on spinal discs. And as anyone who has experienced back ache will tell you, it can be fierce, repetitive and a real drag on your mood.

Talking of stooping and leaning over your phone, the risk of accidents whilst absorbed in your screen jumps hugely. You are much more likely to walk into a solid object, trip over your feet, and walk into the road without looking or paying attention to traffic lights. And as any police officer will tell you, using your mobile while driving—even simply listening to someone else talk—is a bad idea and can lead to critical loss of attention.

And if you’re not meandering into a road or smacking into a lamppost, it probably means you’re sitting down—which is another negative offshoot of technological advancement. Lack of physical activity is rife in the smartphone era: it’s so much easier to phone or text than step out of the house or office to go see someone. And that’s not even mentioning the endless hours of games we play on our phones on the commute home and in our living rooms. But our sedentary lifestyles are catching up with us. Obesity increases the risk of serious cardiovascular diseases and some cancers, and puts a huge strain on our bodies. All-you-can-eat data is not a good thing.

Research also indicates that depression and anxiety are on the rise, with many young people affected. Having constant access to the web, with its dark corners, is not ideal, but a lot of mental health issues can arise from surprising avenues. With the knowledge that most people have their phone with them 24-7, a slight lull in email or text alerts can falsely convince a person that they’re being ignored or excluded by people who mean a lot to them. In addition to this, there’s been lot of research into the negative effects of social media on self-esteem: young people are constantly exposed to photos and profiles that are curated and perfected, leading to the false impression that their friends all have perfect, stress-free lives, which can build an inferiority complex and anxiety that you are doing something wrong, or living life in the wrong way. Social media is a powerful tool that has the power to bring people together, but its downsides are an extremely serious issue that has yet to be properly addressed.

Another danger of smartphones is that it can impact your sleeping patterns. Exposure to even small amounts of bright light, especially later in the evening, can interfere with the brain’s production of melatonin, a hormone that regulates sleep and wakefulness. In addition to this, answering emails last thing at night, or playing a stimulating game, will put you into a state of alertness or stress that is less than ideal for drifting off to the land of nod.

Interrupted sleep leads neatly onto the next topic of reduced attention span. The constant exposure to links, updates or alerts—and the dopamine hit that this gives us—greatly reduces our ability to concentrate on one task with full concentration. And as nearly all phone-users know, even the physical presence of a mobile can distract us and take our attention away from our nearest and dearest, as the true extent of our addiction (and let’s make no bones about it—it is an addiction) becomes cruelly apparent. And as we become more phone-centric, we lose connection not only with our friends and family, but we can also impair the development of our children. For thousands of years babies and children have bonded with us through eye contact and learned social cues by observing us communicate and examining our facial expressions. Experts have warned that if we have our eyes locked on our phones when interacting with those around us—and with our children—then we risk losing some key connections and developmental milestones down the line.

What’s the solution to all this glumness? Well, I’m not sure there is a quick-fix or antidote, but we at Hoogly have an idea how to take a step in the right direction: Put the kettle on, make a gorgeous cup of Hoogly tea, wrap both hands around the mug, let the taste and scent elevate your senses and bring you a sense of mindful tranquillity—and then repeat!!

 Written by Chris Bedford

www.hooglytea.com

 

 

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Hoogly Tea Party!

Hoogly Tea Party!

Greetings Hoogly lovers! It looks like the heatwave has subsided for now and our lawns and plants have been given a long-overdue drink from Mother Nature—and we’ve had a chance to turn off our fans and wear at least some of our clothes. This feeling of pleasurable relief is something we’re always looking to replicate in our teas: a lovely treat to look forward to after a long day at work or with the kids; a tasty and refreshing way to take a deep breath and regain your inner balance once more.

And the best thing to do with a good feeling once you’ve got it? Share it around! One of the most Hoogly things you can do—in cool or warm weather—is to host a tea party! Our Danish ethos of Hygge is all about feeling calm and content, surrounding yourself with your favourite people and things and building bonds and memories that sustain and enrich us. So what are you waiting for? Get those invites out and let’s get the fun started!

With Hoogly’s delightful range of brews, there’s something wonderful waiting for every single one of your guests, making the day easy and exciting. You can thrill your visitors with sweet and indulgent treats like Chocolate Brownie black tea, Apple Strudel green tea, or our brand new crowd-pleaser: Berrylicious herbal infusion! For the more traditional tea-drinkers, you can serve up charm and elegance with our English Breakfast black tea, Earl Grey or the calming delights of Chill Out Mint herbal infusion. If your guests want to try something unique and different, why not indulge them with the liquid luxury of Marzipan Rooibos, the national treasure that is Danish Pastry rooibos, or the zest-tastic Spiced Orange herbal infusion. With all these flavours and styles, you can try a different and delicious Hoogly blend with each mug, keeping your taste buds dancing for joy.

And what party would be complete without cake? The Danes are masters at gathering together to get hands-on in the kitchen, keenly aware of the benefits. Being with friends and loved ones, creating in partnership, making a mess and licking the spoon—these are not only a great way to spend an afternoon, but they also help us bond, lower our stress levels, keep us away from those pesky phones and tablets, and hopefully result in a yummy masterpiece!

Why not go even further? Once in a while, make a whole batch of cakes, cookies or muffins, give them a price tag and sell them at your party. The money you raise can go to a charity of your choice—and there are loads of official fund-raising tea parties to help you organise, such as the Marie Curie Blooming Great Tea Party, which seeks the support of tea and cake lovers up and down the country to raise funds and awareness for cancer care—a valuable cause that will affect most of us directly or indirectly at some point in our lives. So invite your friends and neighbours around and get the whole street sipping, scoffing and rock and rolling to create memories that will last for years to come.

And once it’s over, do it all again! What better way to put life’s stresses behind you than to flip on the kettle, turn on the oven and have a Hoogly good time!

Written by Chris Bedford

Visit www.hooglytea.com

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Tea at the Theatre!

Tea at the Theatre!

Going to the theatre is one of life’s rare treats. The excitement builds at home when the tickets or email arrives confirming your attendance, making it real. Then the anticipation ratchets up as you hear friends and co-workers rave about the show, and the critics continue to lavish it with praise. On the big night, you crack out your finest clothes, shoes and accessories and admire yourself in the mirror: you are ready for a big night out! When you arrive at the venue, you drink in the surroundings, admiring the ornate fixtures, the plush carpet, the history of the place. You imagine people from different generations, even a hundred or more years ago, treading the same well-worn path into the stalls. And then you see the stage—the curtains drawn back, the set perfectly arranged and painted, the props in place. The anticipation builds again until the lights dim and a voice announces that it is time to start.

It’s at this point that the real fun begins. The lights go up, the actors take the stage and the drama unfurls. You immediately sense how much more intimate and absorbing this set-up is than any television or film production. The drama takes place within touching distance, the actors speak, shout and sing as if they are communicating directly to you across a room. You can see their sweat, read the anguish or delight on their faces, even sometimes notice the glisten of their eyes.  You appreciate the imagination and craft of the props: the way one object can become many if viewed from a different perspective; the way a well-designed backdrop can imply depth and size that isn’t there; the way the lights add mood and focus and drama all of their own.

My favourite genre of play has to be the murder-mystery, especially the classic tales of Agatha Christie. From Murder on the Orient Express to And Then There Were None, Christie’s stories have thrilled theatre-goers for generations with their attention to period detail, eccentric and eclectic casts of characters, a famous sleuth trying to solve a murder, and a suspect list that includes everyone except the corpse. Even if you know the story (and the identity of the murderer) inside out, there is still enormous fun to be had watching the whole thing unfold—the deathly scream from another room, the discovery of a body, and delicate assessment of clues and statements until the killer is revealed. It is a tried and tested formula that works a treat every time.

Right now, you can experience an Agatha Christie play with a difference. Witness for the Prosecution is currently showing at London’s County Hall, which for 64 years served as the headquarters for local government in London. At the heart of the hall is the octagonal council chamber, which provided seating for over two hundred council members, as well as four press and public galleries which overlook the chamber. For the purposes of the play, the chamber is transformed into a court room, and you are invited pass judgment on the trial of Leonard Vole, accused of the murdering a widow to inherit her wealth. It really does feel as though you are witnessing a real trial—there are moments when you get so absorbed in the action you want to shout out—and the story of deceit, passion and betrayal is one of Christie’s best. So don’t be guilty of missing out on a unique and riveting theatre experience. Get yourself on jury duty right now!

And when you get home, why not treat yourself to a nice mug of Hoogly tea? Our delightful Danish brews have all the luxury and indulgence of the finest trip to the theatre, crafted to deliver an elegant and refined cuppa that combines Hoogly comfort with the thrill of something new.

You don’t even have to wait until you’re home! Why not take a flask of unapologetically decadent Chocolate Brownie black tea with you for a sweet treat in the interval? For a start, you’ll avoid the bar queue, and secondly, you’ll have a uniquely warming and delicious way to pass the time! If the drama is too much for you, why not calm yourself with Chill Out Mint herbal infusion? This is a classic brew, crafted with soothing menthol and mint, combined with fresh herbs to help settle and satisfy any tea lover!

So there you have it: for a brew that has all the seductive appeal, excitement and just-as-good-the-fifth-time-round star quality of the theatre, then the only choice is Hoogly!

Written by Chris Bedford.

www.hooglytea.com

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GOING GREY!

GOING GREY!

The snow has finally gone and the ‘Beast from the East’ has subsided. No longer are we huddling in front of the fire, putting hot water bottles under our jumpers and tobogganing to work. Our mild, grey mornings with intermittent rain showers and sunless afternoons now appear somewhat welcome; there’s no need to hack at the car with ice picks before setting off in the morning, and no immediate threat of turning into Bambi on ice when braving the pavements. And as I write this, on a thrilling rail replacement bus service, that big orange thing in the sky has even dared to make an appearance, poking its face through a cumulus nimbus, hinting playfully at the promise of weeks to come.

All this excitement calls for a celebration. And what better way to celebrate than with a warm, delicious, cosy and Hoogly cup of tea?! This week our feature brew is Earl Grey black tea, our riff on the classic favourite, which we think you’ll go potty for. Perfect as an accompaniment for breakfast and just as good as a treat or pick-me-up throughout the day, our Earl Grey is a thrilling combination of Sri Lankan black tea and natural bergamot oil, infused with zesty lemon peel and sweet orange blossom. The seductive citrus scent is a joy for the nostrils, and the unique taste will have you racing back to the kettle for more!

The assumption is that Earl Grey is named after Charles Grey, the second Earl Grey, Prime Minister of Britain in the 1830s, who was given a diplomatic gift of tea flavoured with bergamot oil by the Chinese. There are stories—not known to be verified—about a Chinese mandarin gifting Grey the tea after one of Grey’s men rescued the mandarin’s son from drowning, but it has to be taken with a pinch of salt as Grey never set foot in China. It would be nice to think, though, that this delightful blend had such a heroic start to its glorious life in England!

Whether you’re a Prime Minister, a mandarin or simply a tea enthusiast, there are certain rules to follow if you want to make the most of your brew. Here’s our Hoogly step-by-step guide to making the perfect Earl Grey cuppa: Start with fresh, cold water—never pre-boiled water that has been left to cool and subsequently re-boiled. Next, heat the water to 208˚ Fahrenheit, or just under boiling point. Before you pour, warm the pot or mug! This is an important one: when hot water is poured into a cold environment it will cool quicker, which doesn’t allow proper and consistent steeping of the blend. Simply pour hot water in, swirl, and pour away. Finally, experiment with how long you want to steep—or brew—the tea. It’s different for different brews—and different tastes—but once you’ve found your style, you’ll soon be in Hoogly heaven!

Now you’ve got your tea, it’s time to get Hoogly. Get your friends or family over, pull on your comfiest, loungiest clothes, crack out the cakes, bakes and sweets and have a super-chilled evening of light chit-chat, board games and digital detox! This is what our company ethos Hygge is all about, and it’s the perfect way to shed your stress, ditch your dramas and unwind. And with our uniquely delicious Earl Grey blend at your side, you’ll soon be as calm, cosy and contented—just like all those delightful Danes!

 www.hooglytea.com 

Written by Chris Bedford!

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The Hunt For Hoogly!

The Hunt For Hoogly!

Believe it or not, the weather will eventually warm up and Spring can begin in earnest. One of the most highly anticipated events in the coming weeks is Easter, a time for family bonding, gift giving and relaxation.  It’s also a time to indulge in serious amounts of chocolate, as shops are stacked floor to ceiling with our favourite brands in egg form. And there is something extra exciting about finding chocolate within chocolate, with some eggs containing bonus treats!

Easter celebrations take place around the globe, but not all cultures refer to it by the same name. Early Christians knew it as Pesach, the Hebrew for Passover; and today many languages use a variation of this word: Pesach in French, Pasqua in Italian and Pask in Sweden. In Christian tradition, Easter Sunday celebrates the resurrection of Jesus Christ on the third day after his crucifixion, but the historical roots of contemporary festival practices are more widespread.

The origin of the English word is that of a pagan fertility goddess called Eostre, whose celebratory festival always took place during the Spring Equinox. Early European Christian missionaries slowly began to merge the pagan names, timings and some of its symbols into the Christian celebrations. Eostre’s symbol, in fact, was that of a hare or rabbit, thus creating one link to the Easter Bunny! Rabbits also tend to give birth in Spring, so as people saw fields overrun with baby bunnies at this time of year, it was natural to incorporate them into the celebrations, and eventually into Easter.

 And the tradition of eggs goes back even further than the time of Jesus. Many ancient cultures, including the Egyptians and Greeks, viewed the egg as a symbol of fertility and renewed life. Eggs were used in pagan rituals, hung in temples and utilised for mystical practices. As missionaries observed people hunting for eggs in Spring, they began to assign value and meaning to the eggs to describe Christ’s resurrection and renewed life. Eggs would be dyed symbolically: yellow for resurrection, red for the blood of Christ, blue for love. Children would hunt for hidden eggs, and then recount the story associated with them. 

Nowadays, Easter is big business around the world, especially in America, where spending at Easter can reach up to the tens of billions through a mixture of cards, candy and other gifts. This year, make sure you incorporate the gift of Hoogly into your celebrations! Our delicious teas are the perfect accompaniment to your relaxing, family-orientated holiday, created with the Danish concept of Hygge in mind, which focuses on being calm, cosy and enjoying life’s simple pleasures. 

And one of life’s greatest simple pleasures is flipping the kettle on and putting your feet up with a warming brew, surrounded by your favourite people. We at Hoogly can take this simple pleasure to another level with our tantalising range of tasty teas. As Easter approaches, put the stresses of the working week behind you with brews such as Cosy Chamomile, a gorgeous herbal infusion combining snuggly chamomile with lemon verbena, lime leaves and lavender, all especially chosen for their ability to soothe the body and mind. It’s a hug-in-a-mug—what are you waiting for?

If hunting for hidden eggs and other treasure is your thing, then track down and discover Sparkling White Tea!! A magical and elegant blend of Chinese White Tea, fruit pieces and flowers, this sensationally seductive brew will add a touch of glamour to your Easter break!  As with all our teas, it smells as delightful as it tastes, bringing you back again and again to experience its charms!

However you spend this Easter, we hope you feel relaxed, renewed and recharged. And don’t forget to hunt down Hoogly!

By Chris Bedford

www.hooglytea.com
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