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Autum is Hygge

Autum is Hygge

You might not know it from this bright sunshine, but we are now well into autumn. And even though it’s sunny and warm now, there’s sadly only one direction it can go. This happens every year. We think we have beaten the weather. We could swear it’s getting hotter by the day. But then the cold finally snaps upon us, and the leaves fall, and the jumpers and jackets must be taken out from the summer storage.

While for us here at Hoogly Tea hygge doesn’t take any breaks, believing that time should always be taken out of our lives to spend time with the people we care about and enjoy the simpler pleasures, we understand that others aren’t quite as committed. It seems that autumn is the season where hygge has infiltrated British life the most. The celebration of a quieter warmth in darker months, and of cosiness. Perhaps even one of our wonderful hot water bottles upon your lap!

Because of this, at Hoogly we have a lot of love towards autumn. Slowness begins to return to life, scenery becomes something to admire rather just as an a to b, and of course, people fully appreciate the power of a good cup of tea. And who could possibly resist the pull of an autumnal woodland walk followed by a cup of Hoogly Tea?

What teas though would I recommend for Autumn? I will start with a rooibos tea. Our selection of rooibos are almost all perfect for this season. We ensure that our rooibos tea blends pack a punch. Fruity. Spicy. Ones that I would pick out though would of course be Pumpkin Spice. The richness and depth of the allspice perfectly complements the tartness of the rooibos. Can you get any more autumnal?  While certainly a more American spice mix, dating back to the Dutch settler colonies in the 1600s, it has really become a part of our lives here in the UK since Starbucks first opened its doors in 1998. And, to be honest, we will give the Americans this season. Who doesn’t like halloween? If you fancy, why not turn this tea into a syrup to cover your ice cream with! Simply boil up the tea with sugar and water, scoop out your ice cream,  and hey presto, a delicious and easy dessert. Naturally caffeine free as well, so you won’t be springing off any bedroom walls.

Our black teas are probably our second most autumnal tea selection. Baked Apple Chai embraces the aromatic firieness of a Masala Chai whilst also celebrating the autumn harvest.  The baked apple gives a real smokey sweetness to the tea. This is a more aromatic tea than the pumpkin spice, which is a richer blend, so it depends which style you prefer. If you are feeling adventurous, why not try adding a teabag of our baked apple chai to your apple crumble! Just pop one into the mix when you bake it and enjoy.

Of our white and green teas, Rhubarb and Vanilla is what springs to my mind for this season. This might seem odd. Is rhubarb not more of a spring fruit? Something happens when it is mixed with vanilla though, which brings me straight back to the sweet shops of my childhood. It is, in essence, confectionary in a cup! The hibiscus enhances that clean sharpness of the rhubarb, which is then undercut by the smallest of hints of vanilla. The warmth and the sweetness will bring the flush right back into your cheeks. The hibiscus also makes it a beautiful deep red.  If you are looking for a savoury way of enjoying our tea, why not try making this into a jelly to have in a trifle? Pop it into the hot water for a bit, then pour it over some jelly mixture and leave to set! I promise it won’t disappoint.

We have skirted over some of the more jarring elements of the seasons changing. Colder, longer nights can mean that people are in need of lifestyle changes. Our Turmeric Twist, a herbal infusion made primarily of turmeric, is soothing and relaxing.  A miracle tea, it will sift through the foggy malaise which comes when the days get darker and the sun hides itself for a little bit. Subtle hints of citrus and mint add to the delightfulness of this cup of tea, raising the spirit and the body! It’s delicious in a butternut squash soup as well, and we all know that they are just round the corner.

These are of course just four of our teas. Who knows what your tastes could be. We have a list of over fifty different blends for you to pillage your way through though, so I’m sure one will be the perfect blend to get you through the coming months. 

Written by Euan Reid

www.hooglytea.com

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Hampers and corporate gifting.

Hampers and corporate gifting.

Corporate gifting is something that we really love here at Hoogly. We adore it when people ask us to be involved in their hampers. Our teapods, which offer 5 of our unique flavours in teabag form, are the perfect addition to any hamper. We have teas to fit every season, so they can be slipped in as a Christmas thank-you present or perhaps as congratulations to someone who has just completed their first deal.

Let’s step back a little, though, to the origins of the hamper. The hamper is, in most of our minds, synonymous with traditional British family life. I experienced my own pastiche form of this. I remember well the excitement of filling it up with all the things we would eat, the blankets slung on precariously. These trips to various beauty spots for a picnic were an integral part of my childhood. Growing up in Kent, we had the North Downs to contend with, a 153-mile stretch of chalk escarpment, wooded for the most part, covered with wildflowers and cows where it wasn’t. We could also turn north, out to the marshes, to Dickens country, where the land became a little murkier. Still cows, of course, just sunken a little. Since I am not an Arthur Ransome character, I never quite experienced the picnic hamper at its peak. Lashings of ginger beer and corned beef sandwiches. I had to settle for supermarket pork pies and scotch eggs. For nectarines, not freshly scrumped apples (orchards in Kent are a serious business. I couldn’t dig like Mr Fox).

While this, the early twentieth-century British countryside picnic, is no doubt what we think of when we think of the hamper, its origins lie elsewhere. Originating from the Old English "hamper," meaning literally "wicker container," they are, in fact, an invention of medieval Europe. Not used for a picnic, but rather as a cheap box used for transporting food and clothes across great distances. It was as late as the Victorian era when they began to be used for picnics. It was also in this period where we see them begin to be used for gifts. Various artisanal products presented in a hamper for Christmas became a staple of Victorian society.

From this, the idea of corporate gift-giving flourished. Around the midpoint of the twentieth century, companies began to give hampers as gifts to clients. As trade flourished across borders and industries, the concept of sitting down and discussing business began to decline. Phones, for the most part, dealt with day-to-day administration, but, as we have all witnessed, they are less reliable for expressing gratitude. Suddenly, your grandma's Christmas hamper became a revolutionary product. Is there a better way to say thank you to a client if you couldn’t necessarily

be there, or as personalised staff gifts in the increasingly impersonal office environments? Indeed, they became a market in and of themselves, with companies offering to create the hampers for their various corporate clients.

As can be imagined, the internet was a major driving force in the growth of the industry we see today. The internet has allowed the flourishing of smaller craft industries, due to its eradication of barriers to entry, increasing the distances that we can trade with. Whereas before, chances are a quick trip along the high street would be all that could be done, now we have access to pretty much every small seller across the country. The hamper symbolically travels across those same distances it did in medieval Europe, only perhaps with a few more ribbons attached.

The internet also has a habit of reviving cultural moments, long forgotten even by the people within them. The hamper in its wicker container has come full circle and is back with us. While the internet helps to repopulate, the growth is no doubt as a result of increasing interests in sustainability, since wicker is a regenerative material.

We are proud to have been a part of that boom in luxury artisanal products at Hoogly. We embrace the importance of smaller sellers and are driven by sustainability. Our teapods are fully compostable and biodegradable. For a summer hamper, I would recommend one of our white teas, particularly Sparkling White, which is probably our most luxurious tea. Champagne in a mug! For the winter, any of our black teas or rooibos are perfect. Can you imagine anything better than our Chocolate Brownie Tea, for instance, on a cold winter's night?

Written by Euan Reid

www.hooglytea.com

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Making a splash with Hoogly

Making a splash with Hoogly

Greetings Hoogly fans! As I write this, the country is in the grip of a mini heat-wave, with temperatures in some parts soaring to over 30⁰. This wonderful exhibition of sunshine, however, can leave us a little hot under the collar, to say the least, so I thought I’d spend some time thinking about one of my favourite—and most refreshing—past-times: the simple joy of swimming!

Historical evidence has indicated that swimming was enjoyed as early as 2500 BCE in Egypt, and later in Assyria. In ancient Greece and Rome, swimming was part of military training and education for males. The Romans built pools, distinct from their famous baths, and Gaius Maecenas is thought to have constructed the first heated pool. 

In Asia, swimming appears to date back to the first century BCE, with evidence  found of races taking place throughout the region. In 17th century Japan, compulsory swimming lessons in schools were implemented by Imperial edict. 

In Europe in the Middle Ages, a lack of swimming activity seems to be evidenced by the fear of infection and epidemics spreading through close contact in water. Later, in the 17th century, there are reports of swimming at British seashore resorts, in conjunction with water therapy. In the 19th century, however, swimming increased in popularity both recreationally and for sport. By 1837, when the first swimming organisation was formed, London had six indoor pools, each with diving boards. 

The first swimming championship was held in 1846 in Australia and then annually thereafter. Competitors had to race over 400 metres. Swimming was included in the modern Olympic Games from their inception in 1896. Events were originally men-only, but women were brought into the fold in 1912. Some of the first events were a little odd compared to contemporary conventions: in 1900, when the event took place in France’s river Seine, competitors had to climb over a pole and a row of boats before swimming under them! When official body FINA took over, the races were codified and simplified, with strokes being reduced to crawl, breaststroke, backstroke and butterfly. 

You don’t have to be an Olympic swimmer, of course, to feel the benefits of exercising in the water. Swimming is an excellent workout, requiring the movement of the entire body against the resistance of the water. Amongst other great benefits, swimming can:

-Keep you heart rate up whilst taking impact stress off the body. 

-Increase endurance, cardiovascular fitness and muscle strength. 

-Help keep you at a healthy weight.

-Be good for your heart and lungs.

-Tone muscles.

-Improve posture, coordination and balance.

-Improve flexibility.

And it’s not just the body that benefits from swimming. This form of exercise can be extremely peaceful and relaxing, immersing yourself in water can be a truly mindful experience, as well as being incredibly refreshing and invigorating on a blazingly hot day. Swimming is also well known to alleviate stress, and is available at a multitude of places such as beaches, lakes and rivers, offering the calming beauty and soundtrack of nature. (You must always take care to ensure that the environment you are swimming is safe, however.)

Once you’ve finished your revitalising dip, you’ll need a tasty treat to keep the refreshment topped up! Hoogly heartily recommends Citrus Bloom herbal infusion! This bright and beautiful brew combines summery citrus with the lively trio of peppermint, rosemary and sage, topped off with a scattering of fennel seeds. Equally delicious as a cuppa, an iced tea or a lolly, this sun-kissed sensation is perfect to dive into for the hot weather!

Or how about a firm customer favourite: Raspberry Liquorice and Lavendar black tea? Make a splash this summer with this dazzling combo of sharp raspberries and super-sweet liquorice root, sprinkled lovingly with lavender for a fresh, floral twist. So delicious you’ll want to fill the pool and swim in it!

That’s it for now, Hoogly fans. Remember to stay safe in the sun and drink lots of water—but save some room for our luxurious and mindful cuppas—the perfect treat to spoil yourself as the weather shines and shimmers. 

Written by Chris Bedford

www.hooglytea.com

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The Magic of Mindfulness: Ichigo Ichie

The Magic of Mindfulness: Ichigo Ichie

As you all know, at Hoogly, we are committed to helping you find that perfect feeling of calm and relaxation, by offering you a delightful selection of delicious teas, and adhering to the Danish concept of Hygge, which celebrates the things both big and small that bring you joy, and a commitment to focussing on these things, leaving your stresses and strains behind you.  Because Hygge works so well in our lives, we are always on the look-out for concepts and ways-of-being that complement our ethos, drawing inspiration from cultures and beliefs from around the world. With this in mind, we would like to draw your attention to the Japanese philosophy of Ichigo ichie.

Translated as “Once, a meeting,” or “In this moment, an opportunity,” ichigo ichie informs us that every meeting, moment or experience is a unique treasure that will never be imitated in exactly the same way. It asks us to be aware that letting these moments pass us by means losing them forever, to our detriment. 

As we become more attuned to ichigo ichie, we learn to take a step back and acknowledge that every morning we wake up, every sunrise we experience, each day we spend with our family and loved ones is incredibly important and valuable, and deserves our utmost attention. In a society dominated by mobile phones, social media, emails and 24-hour news cycles, this lesson becomes ever more vital as we seek ways to navigate a culture of distraction, information overload and political divisiveness. 

As you begin to cultivate ichigo ichie’s practices, you will hopefully discover a happier and more fulfilling life, helping you become untethered from fears about the future or heaviness related to the past. You will appreciate the gift each moment brings and live fully in the moment, in a calm and mindful way.

 

Here are some of ichigo ichie’s guiding principles:

 

  • Live as if every moment will never be repeated. Greet and bid farewell to people with “ichigo ichie,” reminding yourself of the unique nature of each interaction.
  • Don’t put off those magic moments. Opportunities may only present themselves once: if you don’t make the most of it, it is gone forever. Seize the moment and treasure your life.
  • Be in the moment. Imagining what will happen in the future and trawling through the past can lead to negative emotions. Concentrate on what and who is in front of you. The possibilities of now are limitless. 
  • Meditate. Find a cosy, Hygge-inspired nook or soft pillow and remove yourself from the hustle and strain of your day. Step back from all other thoughts, observe the world around you and be grateful for the miracle of life. 
  • Try something new. Allow yourself to experience something outside of your usual routine. There is nothing more invigorating or exciting than finding a new passion and grabbing it with both hands. These moments are what life is about. 
  • Be aware of your senses. Notice the beauty of the way we perceive the world around us. Allow yourself to watch, listen, smell, touch and taste without distraction or interruption. Make a note of the things you experience. Describe what you have discovered and the way it makes you feel. 
  • Don’t wait! There’s no point in putting off celebration. Holidays, parties and events are fabulous—but try to recapture the spirit of these happy moments in your everyday life. Make every day worth singing, dancing and blowing out candles for!
  • You’re never stuck. If you don’t enjoy what you are doing, and you find that you can’t properly engage with ichigo ichie, then tap into the transformative nature of humanity. We can mould and adapt to new circumstances and challenges—give yourself the opportunity to create something bold, new and exciting!

 

And what better way to accompany a mindful philosophy than one of our gorgeous Hoogly teas! Savour the moment with a stunning scent and tantalising taste as we help you navigate the day in style! 

How about a tea that recreates an ever-popular tasty treat? Blueberry Muffin Rooibos is a wonderful brew for any time of the day, combining the unique flavour of Rooibos with sweet berry tones, offering a delightful drink to return to over and over.

As the warm weather approaches, revive your senses with Citrus Bloom herbal infusion! This refreshing drink is a dazzling combination of bright citrus notes and a lively trio of peppermint, rosemary and sage, finished off with a warm scattering of fennel seeds. It’s like a burst of sunshine from the kettle!

That’s it for now Hoogly fans. We hope you find the ideas of ichigo ichie enticing and of benefit. In the meantime, take good care of yourselves and keep drinking tea!

Written by Chris Bedford

www.hooglytea.com

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IKIGAI

IKIGAI

Here at Hoogly, we base our products on the concept of Hygge: the Danish lifestyle ethos that values cosiness, mindfulness, and focussing on the things you love the most. Although Hygge is our driving force, we’re always on the lookout for other concepts and ideas that can have a positive influence on our everyday lives, and we think we’ve found just the ticket with an ethos that originates on the other side of the world in Japan.

Ikigai (pronounced ick-ee-guy) is, at its most simplistic, your reason for getting out of bed in the morning. Finding your purpose, or a calling, can be a huge factor in living a long, healthy and fulfilled life. But Ikigai goes further. It asks you to examine yourself, listen to your instincts, and to step outside of the practical routines we adopt in our day-to-day lives, moving closer to the things we feel passionate about.

Your ikigai is a combination of four elements:

-What you love.

-What you are good at.

-What the world needs (your mission)

-What you can get paid for.

Ikigai sits in the centre of where these four elements converge, and helps clarify what makes our life worthwhile. It’s worth spending some time examining the list, making detailed notes on each category, and seeing if there are any overlaps that you hadn’t thought about before. It could be that this is the starting point for finding your ikigai. And even if things don’t seem rosy now, many people who live by ikigai use the concept as a means of looking forward to a brighter future. Much like Hygge, Japanese people see happiness as the sum of small joys experienced in everyday life, whether that is in work or at home. And the more you focus on what it is you actually love, the more you increase the small—and big—joys you will experience.

In order to unlock our purpose, we have to cling on to curiosity. Philosopher and civil rights leader Howard W Thurman states, “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

The Japanese have some of the longest-living people in the world, and there’s a strong chance ikigai plays some part in this. Author Dan Buettner, who has written about longevity, thinks it is not enough to simply know your purpose: you have to put it into action. “In Japan, older people are celebrated, and they feel obligated to pass on their wisdom.” This gives them a focus outside of themselves, in service to the wider community. In Japanese work culture, the team is valued more highly than the individual, and workers are driven by being held in high esteem by their colleagues, being thanked, and being useful to others.

If your work is a strong part of your ikigai, it does not necessary follow that working harder and longer is vital to your happiness. Fulfilment comes, in many cases, from feeling that you are making a difference or helping people. Small gestures matter, even something seemingly trivial as acknowledging someone and smiling. Bigger gestures follow later, as we discover what we love, what breaks our heart, and what makes us come alive (or possibly a combination of all three!) When we know more about these three things, we are a step closer to changing our lives—and even the world—for the better.

We’ve got a pretty strong idea of our purpose here at Hygge: making incredible tea that helps you unwind, relax and find that special moment of bliss in your busy life. We feel good about what we do, and we want you to feel good too, which is why all of our teas are vegan—as well as delicious!

Hoogly’s pick for this month? Well, it has to be Genmai Cha green tea! Like ikigai, this brew comes all the way from Japan, and is now enjoyed as a worldwide delicacy in its own right! Indulge in the intriguing mix of vibrant sencha and toasted rice, combining to create a fresh and invigorating brew that will give you a brand-new way to feel refreshed, rejuvenated and relaxed!

So, until next time, it’s ikigai and goodbye!

 

Written by Chris Bedford

 

www.hooglytea.com

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Turn Over a New Leaf in January!

Turn Over a New Leaf in January!

Greetings Hoogly lovers! Today I’m going to talk about the New Year, and all the opportunities this brings to treat yourself to some Hygge magic. Yes, it’s soon going to be January, that wonderful period of calm reflection, a period collective exhalation after the mayhem of December, turning thoughts away from shopping lists and decorations towards longer-term goals and projects.

Every year, my resolutions are the same: eat better, spend less, tidy more, and read more books. I like to think I’m relatively consistent in sticking to them—at least until mid-March. But the resolution that brings me the most joy and satisfaction is the book-reading. I think carving out time to chill out and become absorbed in a book is one of life’s true pleasures, and one of the most Hoogly things you can do. Hygge, after all, is about focusing on the things that bring you comfort and happiness, and doing those things in the cosiest way possible. So, this January, get in your PJs, pull on your big socks, plop yourself down in your softest chair, and let yourself be fall in love with the literature!

And if you need some top tips for books to read in 2020, then here are Hoogly’s top five books to inspire, thrill and comfort!

  1. The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. This is a stunning gift book for all ages, featuring exquisite illustrations and beautiful conversations between the four animals that will lift your heart, stir your emotions and bring a smile to your face. One to keep on the shelf forever.
  2. Starve Acre by Andrew Michael Hurley. A stark departure from the first choice on the list, this is a wonderfully disturbing little horror novel about a couple who have lost their young son. In the mother’s despair, she turns to a group called The Beacons to find answers about the visions she sees of her son, but in her desperation to find hope, she may possibly unearth something terrible. A gothic rural setting and a pacy narrative make this essential reading for the dark nights of winter!
  3. Blue Moon by Lee Child. Jack Reacher is back! The six-foot-seven former military cop must use every inch of his brawn, logic and intellect to get the better of two criminal gangs who are vying for control over the town where Reacher has just shown up. If you haven’t read Lee Child before, fasten your seatbelt for the best thriller writer in town! The plots are devious, the action is intense, and Jack Reacher one of the coolest, most addictive characters ever created! Electric, white-knuckle stuff!
  4. The Giver of Stars by Jojo Moyes. A romantic novel set in 1930s Kentucky, this absorbing read tells the story of Alice, who, disillusioned with married life, joins a travelling library led by feisty and rebellious Margery O’Hare. But not everyone is overjoyed with the women’s desires to spread the love of books and they come up against stiff resistance that threatens to crush their dreams. Can the women’s belief in each other, and the power of books, win the day?
  5. Northern Lights by Philip Pullman. Now the hit BBC show is underway, huge swathes of us are rediscovering the classic His Dark Materials series, in which plucky Lyra and her shape-shifting animal daemon embark on an adventure that will bring them in contact with witches, child-snatchers and warrior ice-bears, whilst seeking to discover the dark secret at the heart of her world. This is the first in the original trilogy that has captured the imagination of children and adults alike with its imagination, narrative skill and epic world-building.

 

And what better way to accompany your bestselling book than a beautiful brew? Make Hygge one of your New Year’s resolutions and enjoy the scintillating scents and tantalising tastes of Hoogly Teas, bringing tranquillity, relaxation and joy wherever and whenever you need it.

If you aren’t quite ready for the end of the festive season, why not spend January indulging in our uniquely wonderful Christmas Cake Rooibos—a harmonious blend of fruit and spices that will delight friends and family, even on the coldest, darkest days. Truly, a gift that keeps on giving!

If it’s luxury and elegance you’re after, then look no further than White Choc & Chilli White Tea! This creamy and sweet Chinese brew is an aromatic treat, perfect to add a little heat to winter, with a taste that will lure you back time and again!

So that’s it for this month, friends. I hope Santa brings you everything you wish for, including some good books and, hopefully, some delicious Hoogly delights! You deserve it!

Written by Chris Bedford

www.hooglytea.com

 

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