As you all know, at Hoogly, we are committed to helping you find that perfect feeling of calm and relaxation, by offering you a delightful selection of delicious teas, and adhering to the Danish concept of Hygge, which celebrates the things both big and small that bring you joy, and a commitment to focussing on these things, leaving your stresses and strains behind you. Because Hygge works so well in our lives, we are always on the look-out for concepts and ways-of-being that complement our ethos, drawing inspiration from cultures and beliefs from around the world. With this in mind, we would like to draw your attention to the Japanese philosophy of Ichigo ichie.
Translated as “Once, a meeting,” or “In this moment, an opportunity,” ichigo ichie informs us that every meeting, moment or experience is a unique treasure that will never be imitated in exactly the same way. It asks us to be aware that letting these moments pass us by means losing them forever, to our detriment.
As we become more attuned to ichigo ichie, we learn to take a step back and acknowledge that every morning we wake up, every sunrise we experience, each day we spend with our family and loved ones is incredibly important and valuable, and deserves our utmost attention. In a society dominated by mobile phones, social media, emails and 24-hour news cycles, this lesson becomes ever more vital as we seek ways to navigate a culture of distraction, information overload and political divisiveness.
As you begin to cultivate ichigo ichie’s practices, you will hopefully discover a happier and more fulfilling life, helping you become untethered from fears about the future or heaviness related to the past. You will appreciate the gift each moment brings and live fully in the moment, in a calm and mindful way.
Here are some of ichigo ichie’s guiding principles:
- Live as if every moment will never be repeated. Greet and bid farewell to people with “ichigo ichie,” reminding yourself of the unique nature of each interaction.
- Don’t put off those magic moments. Opportunities may only present themselves once: if you don’t make the most of it, it is gone forever. Seize the moment and treasure your life.
- Be in the moment. Imagining what will happen in the future and trawling through the past can lead to negative emotions. Concentrate on what and who is in front of you. The possibilities of now are limitless.
- Meditate. Find a cosy, Hygge-inspired nook or soft pillow and remove yourself from the hustle and strain of your day. Step back from all other thoughts, observe the world around you and be grateful for the miracle of life.
- Try something new. Allow yourself to experience something outside of your usual routine. There is nothing more invigorating or exciting than finding a new passion and grabbing it with both hands. These moments are what life is about.
- Be aware of your senses. Notice the beauty of the way we perceive the world around us. Allow yourself to watch, listen, smell, touch and taste without distraction or interruption. Make a note of the things you experience. Describe what you have discovered and the way it makes you feel.
- Don’t wait! There’s no point in putting off celebration. Holidays, parties and events are fabulous—but try to recapture the spirit of these happy moments in your everyday life. Make every day worth singing, dancing and blowing out candles for!
- You’re never stuck. If you don’t enjoy what you are doing, and you find that you can’t properly engage with ichigo ichie, then tap into the transformative nature of humanity. We can mould and adapt to new circumstances and challenges—give yourself the opportunity to create something bold, new and exciting!
And what better way to accompany a mindful philosophy than one of our gorgeous Hoogly teas! Savour the moment with a stunning scent and tantalising taste as we help you navigate the day in style!
How about a tea that recreates an ever-popular tasty treat? Blueberry Muffin Rooibos is a wonderful brew for any time of the day, combining the unique flavour of Rooibos with sweet berry tones, offering a delightful drink to return to over and over.
As the warm weather approaches, revive your senses with Citrus Bloom herbal infusion! This refreshing drink is a dazzling combination of bright citrus notes and a lively trio of peppermint, rosemary and sage, finished off with a warm scattering of fennel seeds. It’s like a burst of sunshine from the kettle!
That’s it for now Hoogly fans. We hope you find the ideas of ichigo ichie enticing and of benefit. In the meantime, take good care of yourselves and keep drinking tea!
Written by Chris Bedford