Plastic is a pretty remarkable material. It’s cheap, strong, long-lasting, and can be made into any shape you can imagine. Humans are so enamoured with the invention that since the fifties, it’s estimated that we’ve created over eight billion metric tonnes of plastic. Although plastic has been put to good use and has been a success in many areas of our everyday lives, the impact of its supreme durability is now becoming horribly evident.
Nearly eighty percent of plastic made in the last seven decades has been discarded onto landfills or into the general environment. Less than ten percent is recycled, and the rest is incinerated. This has led scientists, conservationists and activists to call on the population, from top to bottom, to urgently reassess the way we think about and use plastic.
The statistics they cite are damning. More than 8 million tonnes of plastic finds its way into the sea each year, and some experts estimate that, by the middle of the century, there will be more plastic than fish, and that 99% of all seabirds will have eaten some plastic during their lives. The sea also contains over fifty trillion particles of micro-plastic—five hundred times the amount of stars in our galaxy. Sea turtles can mistake plastic bags for tasty jellyfish, floating plastic can tempt a swooping seagull, and young perch will readily eat plastic over plankton. Scientists think that this waste effects over six hundred species, and the damage done by consuming this indigestible poison is often lethal, which is not only an obvious disaster for the creatures themselves, but also has a knock-on effect on our species, as we eat so many sea-dwelling creatures ourselves. Owing to the fact that plastic can degrade into fragments tiny enough to pass through the gut and into the flesh of fish and other animals, we are already consuming the waste plastic that is polluting our oceans. This is not good news, as some plastic is toxic and can cause disruption to the normal functioning of hormones. Additionally, plastic has been known to attract other spilled pollutants and poisons like a magnet, which simply heightens the importance of removing it from our oceans.
It’s not just the sea that is affected, of course. There are over three hundred billion pieces of plastic in the once-pristine Artic, and some of the remote Pacific Islands have some of the highest levels of plastic pollution anywhere on the globe.
As if that wasn’t bad enough, it’s now thought that plastic may be contaminating the air. Microparticles from cosmetics and microfibres from synthetic clothes wash into our sewage systems and enter treatment plants, finally finding their way into the sea. Some particles, however, combine with the sewage and are then used to fertilise farmers’ fields. Once these dry, and the wind picks up, these particles may be blown into the atmosphere where they can be inhaled as we go about our lives.
The good news is, the world is beginning to respond to the problem. The United Nations has engaged in a ‘War on Ocean Plastic,’ creating a CleanSeas campaign which have notable signatories, including the UK and France, Brazil and Italy. The UK itself has enforced a ban on microplastics in “rinse-off” cosmetics, and has tried to raise awareness in communities about the best ways to recycle, and how to avoid single-use plastics where possible.
And we at Hoogly are doing our part too. Our ethos, Hygge, is about being cosy and content, focussing on the things that bring you joy, and most importantly, being kind to yourself. But being cosy starts in your surroundings and your environment: we want the natural world, from which we take so much pleasure, to be as beautiful and healthy as possible, so that it can provide purity, safety and comfort to us now and in the future, helping us find balance and tranquillity in our everyday lives.
To this end, all of our tea pyramids are fully biodegradable, giving you peace of mind every time you flip on the kettle and indulge in our tasty range of brews. In addition to this, we will very soon be packaging and presenting our tea pyramids in fully biodegradable cellophane bags made from natural, renewable sources. The new NatureFlex bags are static-free, compostable, heat-seal viable, and won’t biodegrade on your shelf. So now you can relax, enjoy the Hoogly moment, safe in the knowledge that you’re sharing a smile with Mother Earth.
And if you’re looking for help navigating your way through our delicious selection of eclectic treats, look no further than our Hoogly Brew of the Week: Early Grey black tea. Our riff on an old classic provides the perfect way to unwind in style, with a delicate blend of Sri Lankan tea leaves, infused with bergamot oil and complemented by zesty lemon and sweet orange, offering a scintillating scent as well as a treat for the taste-buds!
That’s it for now. Until next time, look after yourself and the beautiful world around you—and don’t forget, for a huggable cuppa…it has to be Hoogly!
Written by Chris Bedford