Hoogly Blogs / cherish life

Autumn Hygge and the Comfort of Tea

When the air turns crisp and the leaves paint the world in shades of gold and amber, autumn invites us to slow down and savor life’s simple pleasures. This is the season of Hygge—the Danish art of coziness, warmth, and contentment. And nothing embodies that spirit better than a steaming cup of tea.

The Essence of Hygge in Autumn

Hygge is not about buying things; it’s about creating moments. Autumn naturally lends itself to this practice:

A blanket wrapped around your shoulders as rain taps against the window.
Candles flickering in the evening, casting a soft glow.
A quiet hour spent with a book while the kettle hums in the background.

It’s the season of comfort, of slowing down after summer’s rush and before winter’s stillness.

Tea: The Heart of Cosy Rituals

Tea and Hygge go hand in hand. Beyond its warmth, tea offers a grounding ritual—a chance to pause, breathe, and connect with the present. The type of tea you choose can enhance the atmosphere you want to create, for example some of these Hoogly Blends:

Baked Apple Chai with spices like cinnamon and cardamom for a warming, fragrant hug.
Cocoa-Nut black tea for a robust, grounding moment.
Cosy Chamomile for evening calm, blended with Lavender and Rosehips.
Apricot Blossom for balance and mindfulness.

Each cup is an invitation to slow down, hold something warm in your hands, and notice the small joys around you.

Creating Your Autumn Tea Ritual

Hygge thrives in rituals, no matter how simple. Here are a few ways to weave tea into your autumn days:

Morning quiet – Brew a pot of tea while the world still sleeps. Journal, stretch, or simply enjoy the stillness.
Afternoon reset – Take a break from screens. Step outside, breathe in the crisp air, and sip tea slowly.
Evening wind-down – Light a candle, play soft music, and let an herbal blend guide you into rest.
Tea with company – Invite a friend for a cozy chat over steaming mugs. Hygge flourishes in togetherness.

Bringing Hygge Home

You don’t need a cabin in the woods to embrace autumn Hygge. Small touches make a difference:

Soft blankets and knitted socks.
Warm lighting instead of harsh overheads.
A favorite mug that feels good in your hands.
A little tray with tea, honey, and maybe a homemade treat.

These small acts turn ordinary days into cherished moments.

One of the reasons the Danes are voted one of the happienss nations in the world for many years, they add plenty of hygge to their everyday lives :)

Posted on October 02, 2025

Tagged: afternoon tea, alfresco dining, Cherish, cherish life, cherish nature, cherish simple things, cosy, flavoured rooibos, herbal infusions, Natutrally flavoured, Plastic free, vegan, Zero calories

HIGH RESOLUTION

Hello and a Hoogly New Year to you all! It’s that time of year again; a time of reset and resolution; a time of looking forward to the months ahead; of new challenges and high expectations; of learning from our mistakes and setbacks in an attempt to do better this time round. At Hoogly, we are always searching for ways to help you feel happy and empowered, and this month we are sharing our top tips for achievable New Year’s Resolutions. Obviously, drinking more Hoogly Tea is the number one target for 2023, because this is a sure-fire way to tranquillity and mindful bliss—but we also have a whole load of equally amazing suggestions, so buckle up and see if any of these ideas strikes a chord…

Boundaries. This is a tricky one to get right, but hugely beneficial in the long run. Learn to say no in the right way and at the right time. If you can master this simple-sounding (but often difficult) act, you will find yourself with more time, more productivity, more belief in yourself and a good work-life balance.
Become a better listener. Give people around you the time and space to express themselves. Active listening will make others feel respected, valued and understood, and the feelings will usually be reciprocal.
Mind-wandering. Give your brain the space to make connections and form ideas without the constant interruption of technology or conversation. Allow your thoughts the silence they need to coalesce, and you’ll be pleasantly surprised by how much your focus and creativity is bolstered.
Social Media time out. Maybe start with a ban on checking your socials first thing in the morning and last thing at night. If you can, expand the times when you are tech-free, and attempt wherever possible to avoid ‘doom-scrolling,’ endlessly swiping through content that lasts only for a few seconds. Engage in an activity that fills you with joy, one that makes time melt away in a positive way, and focus exclusively on being present in that activity. Your mind will thank you.
Be health-conscious. This doesn’t mean an all-out blitz on every aspect of your life, but small and positive changes as you are able. Walk or cycle instead of driving where possible. Dodge the lift and take the stairs. Eat an apple instead of a chocolate bar. Chose proteins over trans-fats. Drink less coffee and add more water. Even doing these things once or twice a week can make a big difference, and the positive changes you notice might just motivate you to continue!
Gratitude. Start a journal and jot down three things each day that you’re thankful for. It can be big or small, getting a new job or simply narrowly avoiding a downpour. Go back over these notes every night and focus on the positive things in your life, gently pushing away negativity.
Read more books. Of course, this requires a certain investment of time, but if you can carve out some moments from your schedule, this traditional hobby is a hugely mindful way of relaxing, as well as offering (depending on the genre) excitement, cosiness, educational value or a darn good fright!
Drink more Hoogly Tea. This comes in at number 8, despite being the most valuable item on our list! As you know, being more Hoogly is about tapping into the Danish sense of cosy, calm and joyful living, focussing on the things that matter most in your life, and treating yourself to things that put a smile on your face. It is about slowing down and appreciating the people, places and hobbies that we love; it’s about being kind to yourself; it’s about fluffy socks, candlelight baths and baking cakes; it’s about board games with friends, light conversation for the sake of conversation, and surrounding yourself with people who make you feel special. And all this joyful Hooglyness has been condensed and curated into our wonderful selection of teas, offering you a tantalising treat to help you shed the day’s stresses and a deliciously Danish taste of comfort that you can turn to time and time again.

And now introducing our brand-new addition to the Hoogly shop: Silver Needle White Tea! This is the champagne of all white teas, utilising only the top buds of the Camellia Sinensis to produce beautifully smooth and elegant loose-leaf brew, ideal to send as a delightful gift to your nearest and dearest, or simply to enjoy as an indulgent treat for yourself.

If it’s possible, our next newcomer might be even more spectacular! Jasmine Flower Balls Green Tea are intricately hand-crafted, jasmine-scented Green Tea balls, whose blossoms unfurl as the brew infuses to reveal a stunning display of delicate flowers. This is a mesmerising spectacle, perfect for wowing guests on special occasions, and ideal for adding light and cheer to the dark winter months!

That’s it for now, Hoogly lovers. Good luck with your resolutions—stay safe and take care of each other!

Written by Chris Bedford

www.hooglytea.com

Posted on January 18, 2023

Tagged: biodegradable tea bags, books, celebration, cherish life, January, New Year, plastic free, resolutions, tea, try something new, vegan, well-being

Wabi-Sabi

Greetings Hoogly fans! I hope you are all safe and well. While we are still under the long shadow of the pandemic, I thought I’d share something I’d discovered over the last month that made me sit up and pay attention; something that offered a well-timed shift in perspective, and simply put a smile on my face. As with our company’s beloved Hygge ethos, the Japanese concept of Wabi-sabi provides an inspiring and philosophical way of looking at the world, and—just like Hygge—offers a way of reducing stress and feeling better, even in difficult circumstances.

In essence, the ancient Japanese philosophy of Wabi-sabi seeks to counter the world’s obsession with perfection, trends and the purchase of new and fancy items. It views imperfection as meaningful and valid, and in its own way, beautiful. It offers a way to navigate the unpredictability of life by embracing the idea that all things pass, that what we have now is truly worthwhile, even if it is damaged or worn, as long as we love it, and appreciate it.

Wabi-sabi is a cracked and re-glued vase. It’s a misshapen, homegrown fruit or vegetable. It’s a Lego construction built from a box of leftover pieces. It’s an old floor with scuff marks that echo a life well-lived. It’s a button wonkily re-sewn on an old jacket. It asks us to appreciate simplicity, modesty and imperfection in all its guises. By learning to be content with our lot without yearning for more, we can select what we truly love and need, offering a cheery antidote to a materialistic, mass-produced society.

Wabi-Sabi can help us in our everyday lives, too. It allows us to pause and take a mindful step back from the relentless pursuit of perfection, offering the opportunity to count our blessings and rejoice in the way things are rather than the way they could be. It does not diminish or reject the complexity of life and its trials, but chooses to see life as temporary, incomplete and imperfect. A great example is the Japanese art of kintsugi, in which cracked pottery is filled with gold-dusted lacquer to highlight its age and imperfection rather than concealing it.

By utilizing seven Zen aesthetic principles, including Kanso: simplicity, Shibumi: beauty in the understated and Shizen: Naturalness without pretension, Wabi-sabi can also be used to help curate and shape your home. By following the principle of less-is-more, Wabi-sabi seeks to reduce consumption and lessen the strain on our planet. It allows us to appreciate the natural world around us and encourages us to incorporate long-lasting options like wood, steel and stone into open, spacey decors. If you can’t use these natural materials, then you can always take inspiration from nature in your choice of colours, suiting your mood and personality, and bringing a rustic, humble aesthetic into your life that will enable you to treasure the space around you, and imbibe its transience. By getting rid of unloved or unused items, you allow your most cherished items to flourish and shine, and you increase the tranquillity of your surroundings.

Hoogly fans will be delighted to learn that Wabi-Sabi has roots in a Japanese tea ceremony introduced by Zen monk Murata Shukō, who incorporated simple, plain and imperfect Japanese pottery and utensils into the original Chinese ceremony that was traditionally luxurious and lavish, in order to help guests better appreciate what was in front of them. Whereas guests had previously drunk tea and admired the full moon; Shukō wished them to appreciate a half-moon, or a moon covered by clouds. Shukō did not entirely replace the extravagance of the traditional ceremonies, choosing instead for coexistence, but he is credited as being the founder of the more minimalist Wabi-cha ceremony, which then led to Wabi-sabi.

And to celebrate Wabi-sabi, as well as Hygge, why not indulge in one of our most delicious brews, Apple Strudel, which combines Chinese and Japanese green teas, as well as a gorgeous combination of spices, fruit and petals, giving you a taste of the ancient, as well as a cheeky slice of Danish delight!

Until next time, stay safe, look after each other and try a little Wabi-sabi in your life!