Hoogly Blogs / wellbeing

IKIGAI

IKIGAI

Here at Hoogly, we base our products on the concept of Hygge: the Danish lifestyle ethos that values cosiness, mindfulness, and focussing on the things you love the most. Although Hygge is our driving force, we’re always on the lookout for other concepts and ideas that can have a positive influence on our everyday lives, and we think we’ve found just the ticket with an ethos that originates on the other side of the world in Japan.

Ikigai (pronounced ick-ee-guy) is, at its most simplistic, your reason for getting out of bed in the morning. Finding your purpose, or a calling, can be a huge factor in living a long, healthy and fulfilled life. But Ikigai goes further. It asks you to examine yourself, listen to your instincts, and to step outside of the practical routines we adopt in our day-to-day lives, moving closer to the things we feel passionate about.

Your ikigai is a combination of four elements:

-What you love.

-What you are good at.

-What the world needs (your mission)

-What you can get paid for.

Ikigai sits in the centre of where these four elements converge, and helps clarify what makes our life worthwhile. It’s worth spending some time examining the list, making detailed notes on each category, and seeing if there are any overlaps that you hadn’t thought about before. It could be that this is the starting point for finding your ikigai. And even if things don’t seem rosy now, many people who live by ikigai use the concept as a means of looking forward to a brighter future. Much like Hygge, Japanese people see happiness as the sum of small joys experienced in everyday life, whether that is in work or at home. And the more you focus on what it is you actually love, the more you increase the small—and big—joys you will experience.

In order to unlock our purpose, we have to cling on to curiosity. Philosopher and civil rights leader Howard W Thurman states, “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

The Japanese have some of the longest-living people in the world, and there’s a strong chance ikigai plays some part in this. Author Dan Buettner, who has written about longevity, thinks it is not enough to simply know your purpose: you have to put it into action. “In Japan, older people are celebrated, and they feel obligated to pass on their wisdom.” This gives them a focus outside of themselves, in service to the wider community. In Japanese work culture, the team is valued more highly than the individual, and workers are driven by being held in high esteem by their colleagues, being thanked, and being useful to others.

If your work is a strong part of your ikigai, it does not necessary follow that working harder and longer is vital to your happiness. Fulfilment comes, in many cases, from feeling that you are making a difference or helping people. Small gestures matter, even something seemingly trivial as acknowledging someone and smiling. Bigger gestures follow later, as we discover what we love, what breaks our heart, and what makes us come alive (or possibly a combination of all three!) When we know more about these three things, we are a step closer to changing our lives—and even the world—for the better.

We’ve got a pretty strong idea of our purpose here at Hygge: making incredible tea that helps you unwind, relax and find that special moment of bliss in your busy life. We feel good about what we do, and we want you to feel good too, which is why all of our teas are vegan—as well as delicious!

Hoogly’s pick for this month? Well, it has to be Genmai Cha green tea! Like ikigai, this brew comes all the way from Japan, and is now enjoyed as a worldwide delicacy in its own right! Indulge in the intriguing mix of vibrant sencha and toasted rice, combining to create a fresh and invigorating brew that will give you a brand-new way to feel refreshed, rejuvenated and relaxed!

So, until next time, it’s ikigai and goodbye!

 

Written by Chris Bedford

 

www.hooglytea.com

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Going vegan

Going vegan

At Hoogly Tea, we adhere to the Danish ethos of Hygge: a cosy, relaxed way of living that challenges us to focus on the things we love the most, and asks us to incorporate these things into our life as much as possible in order to be regain balance and tranquillity. It is an ethos that allows us to indulge in fluffy socks and naughty treats. It inspires us to create a soft nook of joy in our house, and spend all day reading, or invite friends and family around to bond over board games and baking. It reminds us to explore the beauty and restorative joy of nature, and releases us from the stresses of the everyday slog, while whispering gently in our ear: be kind to yourself.  It’s no surprise that the Danes, who created Hygge, are amongst the happiest people on the planet, and through our range of Hoogly teas, we wish to pass on this happiness, making the flick of the kettle switch a starting point for a whole new—and more mindful—way of experiencing the world.

And in the spirit of exploring new ways of looking at the world, Hoogly is proud to announce our recent Vegan certification, meaning that our entire range is now both Vegan and Gluten-free! We know there are a lot of Vegan Hoogly fans out there, and we’d like to take this opportunity to say hello, thank you for your support, and to talk a little bit about the lifestyle that over three million people in the UK have adopted.

Veganism, in essence, is about making a series of choices in both diet and lifestyle that will help alleviate animal suffering and exploitation around the world, with particular focus on reducing animal slaughter, poor livestock living conditions, the use of animals for cosmetics, makeup, furniture or clothing, as well as attempting to counteract the negative effects of the meat and dairy industries on the climate and environment.

Excitingly, incorporating a plant-based diet can provide a variety of health benefits, and there are many reasons why this may be the case. Vegans avoid red and cured meats, which have been linked with colon cancer. In addition, plant-based diets tend to be higher in fibre, fruit and vegetables, consumption of which usually leads to better long-term wellness. Vegans are also statistically leaner than non-Vegans, perhaps owing to a lower consumption of saturated fats, which in turn may lead to a reduction in diabetes and heart disease.

One aspect of the plant-based diet that often surprises people is the way that cutting out dairy can improve health. Milk products have been linked to a number of chronic ailments, including acne, nasal congestion, digestive issues and migraines, and there are plenty of delicious alternatives to try if you wish to give it a go, such as almond milk, coconut milk and soy milk.

In terms of food, you can enjoy many of your favourite meals such as curries, pizzas, lasagnes, pasties and stews with wonderful, plant-based ingredients—not to mention a whole load of cakes, cookies and brownies! Nowadays there are a huge amount of resources available to give you mealtime ideas: bookshops have entire sections devoted to Vegan recipes, and you can find simple and effective recipes at the click of a button online. And speaking of the web, one of the great parts of adopting this lifestyle is networking with likeminded people on social media, sharing hints, tips and photos, as well as offering support and unity, and keeping the message at the forefront of people’s minds.

And the message is, at its heart, is to act with compassion—to our fellow beings as well as our planet—which is something that we at Hoogly are very keen to promote. For our part, we make all of our tea pyramid bags out of plant extract, which means they are fully biodegradable. It’s a small, very positive step, which, combined with other similar steps, will help us get closer to the kind of world we all wish to see.

Finally, as Summer draws near, we’d like to recommend a juicy June gem…Berrylicious herbal infusion. This fruity treat is bursting with the gorgeous flavours of apple, raspberries and strawberries, counterbalanced by the rich, caramelised notes of roasted dandelion root. So, drag out that deckchair, pop on your sunnies, and indulge in the luxurious taste of sunshine, smiles and endless balmy nights.

Disclaimer: Good weather not guaranteed. Umbrellas advised.

That’s all for now, Hoogly heroes. Be kind to yourself and others, and try adding a little Danish delight to your life…

 Written by Chris Bedford

www.hooglytea.com

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