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The Gift Of Hoogly!

The Gift Of Hoogly!

Nothing says ‘Christmas without the stress’ quite like our Danish ethos of Hygge. The mindful concept basically requires you to act like it’s December all year round, without cramming into rugby-scrum shops to spend all your hard-earned cash on presents for other people. The Danes are masters of Hygge, incorporating it into their daily lives and routines, focussing on the things that make them happy, and ensuring they surround themselves with people or things that bring them joy.

Hygge asks us to cosy ourselves—and our houses—until we’re cocooned in a cotton bud of loveliness that we never want to leave. Fluffy socks, our comfiest lounge pants, soft pillows in our favourite nook of the house to read. Low lamplight and candles, a glass of wine for the bath, a box of chocolates in front of latest TV show. It challenges us to have our friends and family around for giant, homemade feasts and boardgames at any time of the year, not just on specific dates. It urges us to step outside, no matter the weather, and enjoy the world around us in all its glory. To get wet, muddy, snowy, suntanned or sticky. To go for a jog or a cycle, and breathe in the fresh air, noticing the trees, the grass, the sky, and stay fit and healthy so that we can enjoy our Hoogly indulgences even more. Hygge asks us to discover what it is that makes us tick, and to set ourselves like a clock so that we repeat these joyful behaviours day after day. This is why the Danes are some of the happiest people on the planet—and you can be too.

But there is still Christmas to contend with. Sadly, we can’t make it vanish in one swish of a Hoogly wand. However, we can offer you a delightful, delicious and decidedly novel idea for your Christmas gift list this year: our sumptuous range of Hoogly teas! Our tantalising and eclectic range are the perfect present for those hard-to-buy-for friends and relatives, a luxurious and elegantly presented selection that will transport the lucky recipient to a whole new world of taste sensations, at the same time offering all the cosy relaxation of Hygge!

For someone who wants to explore the whole spectrum of our tasty, tranquil treats, why not give them a Hoogly Bag? This is a stylish, branded cotton bag with forty individual wraps of eight different blends, including Apple Strudel green tea, Lemon and Ginger herbal infusion, Chill Out Mint and English Breakfast black tea! It’s a lovely gift for one, but there’s more than enough to satisfy the whole family in this beautiful bumper pack!

For tea lovers everywhere, why not go for a Hoogly Gift Box?! This beautiful and classy box contains 250g of your favourite brew in a lovely glass jar, a five-pyramid tea pod and a branded Hoogly mug! Your friends and family will be thrilled to receive this carefully crafted package that will keep them cosy, calm and joyful throughout the grey early months of the new year!

And for that special someone, pick up a gift that says ‘I think the world of you’ with our Luxury Wooden Box and Bag combo! This tea treasure consists of a gorgeous branded wooden box filled with twenty individual tea pyramids, alongside a cotton bag containing forty wraps. Sixty wraps in total, combining eight different tastes, including Earl Grey, Rhubarb and Vanilla, Classic Green and Cosy Chamomile. Forget flowers and chocolate—this gift will be an unexpected delight this Christmas, giving you a very good reason to escape the cracker jokes and charades by heading to the kitchen and flipping on the kettle!

Whatever you get up to this December, don’t forget to give to the gift of Hygge—and make it last all year round!

Written by Chris Bedford.

www.hooglytea.com

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Hoogly Tea Party!

Hoogly Tea Party!

Greetings Hoogly lovers! It looks like the heatwave has subsided for now and our lawns and plants have been given a long-overdue drink from Mother Nature—and we’ve had a chance to turn off our fans and wear at least some of our clothes. This feeling of pleasurable relief is something we’re always looking to replicate in our teas: a lovely treat to look forward to after a long day at work or with the kids; a tasty and refreshing way to take a deep breath and regain your inner balance once more.

And the best thing to do with a good feeling once you’ve got it? Share it around! One of the most Hoogly things you can do—in cool or warm weather—is to host a tea party! Our Danish ethos of Hygge is all about feeling calm and content, surrounding yourself with your favourite people and things and building bonds and memories that sustain and enrich us. So what are you waiting for? Get those invites out and let’s get the fun started!

With Hoogly’s delightful range of brews, there’s something wonderful waiting for every single one of your guests, making the day easy and exciting. You can thrill your visitors with sweet and indulgent treats like Chocolate Brownie black tea, Apple Strudel green tea, or our brand new crowd-pleaser: Berrylicious herbal infusion! For the more traditional tea-drinkers, you can serve up charm and elegance with our English Breakfast black tea, Earl Grey or the calming delights of Chill Out Mint herbal infusion. If your guests want to try something unique and different, why not indulge them with the liquid luxury of Marzipan Rooibos, the national treasure that is Danish Pastry rooibos, or the zest-tastic Spiced Orange herbal infusion. With all these flavours and styles, you can try a different and delicious Hoogly blend with each mug, keeping your taste buds dancing for joy.

And what party would be complete without cake? The Danes are masters at gathering together to get hands-on in the kitchen, keenly aware of the benefits. Being with friends and loved ones, creating in partnership, making a mess and licking the spoon—these are not only a great way to spend an afternoon, but they also help us bond, lower our stress levels, keep us away from those pesky phones and tablets, and hopefully result in a yummy masterpiece!

Why not go even further? Once in a while, make a whole batch of cakes, cookies or muffins, give them a price tag and sell them at your party. The money you raise can go to a charity of your choice—and there are loads of official fund-raising tea parties to help you organise, such as the Marie Curie Blooming Great Tea Party, which seeks the support of tea and cake lovers up and down the country to raise funds and awareness for cancer care—a valuable cause that will affect most of us directly or indirectly at some point in our lives. So invite your friends and neighbours around and get the whole street sipping, scoffing and rock and rolling to create memories that will last for years to come.

And once it’s over, do it all again! What better way to put life’s stresses behind you than to flip on the kettle, turn on the oven and have a Hoogly good time!

Written by Chris Bedford

Visit www.hooglytea.com

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The Hunt For Hoogly!

The Hunt For Hoogly!

Believe it or not, the weather will eventually warm up and Spring can begin in earnest. One of the most highly anticipated events in the coming weeks is Easter, a time for family bonding, gift giving and relaxation.  It’s also a time to indulge in serious amounts of chocolate, as shops are stacked floor to ceiling with our favourite brands in egg form. And there is something extra exciting about finding chocolate within chocolate, with some eggs containing bonus treats!

Easter celebrations take place around the globe, but not all cultures refer to it by the same name. Early Christians knew it as Pesach, the Hebrew for Passover; and today many languages use a variation of this word: Pesach in French, Pasqua in Italian and Pask in Sweden. In Christian tradition, Easter Sunday celebrates the resurrection of Jesus Christ on the third day after his crucifixion, but the historical roots of contemporary festival practices are more widespread.

The origin of the English word is that of a pagan fertility goddess called Eostre, whose celebratory festival always took place during the Spring Equinox. Early European Christian missionaries slowly began to merge the pagan names, timings and some of its symbols into the Christian celebrations. Eostre’s symbol, in fact, was that of a hare or rabbit, thus creating one link to the Easter Bunny! Rabbits also tend to give birth in Spring, so as people saw fields overrun with baby bunnies at this time of year, it was natural to incorporate them into the celebrations, and eventually into Easter.

 And the tradition of eggs goes back even further than the time of Jesus. Many ancient cultures, including the Egyptians and Greeks, viewed the egg as a symbol of fertility and renewed life. Eggs were used in pagan rituals, hung in temples and utilised for mystical practices. As missionaries observed people hunting for eggs in Spring, they began to assign value and meaning to the eggs to describe Christ’s resurrection and renewed life. Eggs would be dyed symbolically: yellow for resurrection, red for the blood of Christ, blue for love. Children would hunt for hidden eggs, and then recount the story associated with them. 

Nowadays, Easter is big business around the world, especially in America, where spending at Easter can reach up to the tens of billions through a mixture of cards, candy and other gifts. This year, make sure you incorporate the gift of Hoogly into your celebrations! Our delicious teas are the perfect accompaniment to your relaxing, family-orientated holiday, created with the Danish concept of Hygge in mind, which focuses on being calm, cosy and enjoying life’s simple pleasures. 

And one of life’s greatest simple pleasures is flipping the kettle on and putting your feet up with a warming brew, surrounded by your favourite people. We at Hoogly can take this simple pleasure to another level with our tantalising range of tasty teas. As Easter approaches, put the stresses of the working week behind you with brews such as Cosy Chamomile, a gorgeous herbal infusion combining snuggly chamomile with lemon verbena, lime leaves and lavender, all especially chosen for their ability to soothe the body and mind. It’s a hug-in-a-mug—what are you waiting for?

If hunting for hidden eggs and other treasure is your thing, then track down and discover Sparkling White Tea!! A magical and elegant blend of Chinese White Tea, fruit pieces and flowers, this sensationally seductive brew will add a touch of glamour to your Easter break!  As with all our teas, it smells as delightful as it tastes, bringing you back again and again to experience its charms!

However you spend this Easter, we hope you feel relaxed, renewed and recharged. And don’t forget to hunt down Hoogly!

By Chris Bedford

www.hooglytea.com
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