Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.
But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.
After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.
And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.
If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.
And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.
To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!
Written by Chris Bedford