At Hoogly, we are always looking for ways to give our customers a true feel of our Danish ethos Hygge through our teas—even though this is a little tricky to pin down. Essentially, Hygge should feel like home. It should feel like the first time you sit down after a long day on your feet. It should feel like the comfort PJs and fluffy socks. Hygge should feel like warm memories of childhood and sunlight on your eyelids. It should feel like laughing with your best friends. It should feel like fresh air and open spaces, with nothing but hope on the horizon.
As one of the happiest nations on Earth, the Danes are unsurprisingly good at incorporating these feeling of Hygge into their everyday life—especially their culinary experiences. Take, for example, one of their signature desserts: rødgrød med fløde (red berry pudding). This tricky-to-pronounce national treasure has been a staple of Danish homes since the late 19th century, incorporating a selection of sun-ripened berries thickened with potato starch or arrowroot (to make rødgrød—red porridge) and served with heavy cream. It offers a deliciously sweet taste with a soup-like consistency that gets better with every mouthful. The combination of red and white also references the Danish flag, making it even more special to our Scandinavian friends!
Tapping into the simple beauty of berries has long been key to summer culinary success. But these little squishy treats are not just yummy, they’re also very good for us—which is always a lovely bonus! Blueberries, blackberries and raspberries are all high in fibre, which is great at keeping our digestive tracts working efficiently. One cup of strawberries contains an entire day’s worth of vitamin C, which helps boost our immune system. In addition to this, some berries contain antioxidant properties, which can help protect the body against damage and disease.
Looking after your body and mind is key to Hygge—focusing on the things that bring you health and happiness are the central pillars of our Danish ethos, and live at the heart of our teas (with the odd indulgence here and there, of course!) And so, with happiness and Hygge in mind, we’re extremely proud to introduce our latest tea blend: Berrylicious berry tea! With no added sugar, this summer spectacular combines the natural sweetness of strawberries, raspberries and apple pieces with rosehips, hibiscus and roasted dandelion root to bring you a wonderful feeling of comfort and joy—mixed with a little bit of sunny adventure!
Feel free to enjoy our yummy new-comer hot or cold as the weather dictates—and for the peak of the heatwave—why not try popping the tea in a lolly mould in the freezer overnight for a icy and refreshing treat to keep the sweltering skies at bay!
So, there you have it—if you want something new and exciting this summer, go with Hoogly Berrylicious, and keep the good times rolling!
Try it at www.hooglytea.com
Written by Chris Bedford.