Hoogly Blogs

The Magic of Mindfulness: Ichigo Ichie

As you all know, at Hoogly, we are committed to helping you find that perfect feeling of calm and relaxation, by offering you a delightful selection of delicious teas, and adhering to the Danish concept of Hygge, which celebrates the things both big and small that bring you joy, and a commitment to focussing on these things, leaving your stresses and strains behind you. Because Hygge works so well in our lives, we are always on the look-out for concepts and ways-of-being that complement our ethos, drawing inspiration from cultures and beliefs from around the world. With this in mind, we would like to draw your attention to the Japanese philosophy of Ichigo ichie.

Translated as “Once, a meeting,” or “In this moment, an opportunity,” ichigo ichie informs us that every meeting, moment or experience is a unique treasure that will never be imitated in exactly the same way. It asks us to be aware that letting these moments pass us by means losing them forever, to our detriment.

As we become more attuned to ichigo ichie, we learn to take a step back and acknowledge that every morning we wake up, every sunrise we experience, each day we spend with our family and loved ones is incredibly important and valuable, and deserves our utmost attention. In a society dominated by mobile phones, social media, emails and 24-hour news cycles, this lesson becomes ever more vital as we seek ways to navigate a culture of distraction, information overload and political divisiveness.

As you begin to cultivate ichigo ichie’s practices, you will hopefully discover a happier and more fulfilling life, helping you become untethered from fears about the future or heaviness related to the past. You will appreciate the gift each moment brings and live fully in the moment, in a calm and mindful way.

Here are some of ichigo ichie’s guiding principles:

Live as if every moment will never be repeated. Greet and bid farewell to people with “ichigo ichie,” reminding yourself of the unique nature of each interaction.
Don’t put off those magic moments. Opportunities may only present themselves once: if you don’t make the most of it, it is gone forever. Seize the moment and treasure your life.
Be in the moment. Imagining what will happen in the future and trawling through the past can lead to negative emotions. Concentrate on what and who is in front of you. The possibilities of now are limitless.
Meditate. Find a cosy, Hygge-inspired nook or soft pillow and remove yourself from the hustle and strain of your day. Step back from all other thoughts, observe the world around you and be grateful for the miracle of life.
Try something new. Allow yourself to experience something outside of your usual routine. There is nothing more invigorating or exciting than finding a new passion and grabbing it with both hands. These moments are what life is about.
Be aware of your senses. Notice the beauty of the way we perceive the world around us. Allow yourself to watch, listen, smell, touch and taste without distraction or interruption. Make a note of the things you experience. Describe what you have discovered and the way it makes you feel.
Don’t wait! There’s no point in putting off celebration. Holidays, parties and events are fabulous—but try to recapture the spirit of these happy moments in your everyday life. Make every day worth singing, dancing and blowing out candles for!
You’re never stuck. If you don’t enjoy what you are doing, and you find that you can’t properly engage with ichigo ichie, then tap into the transformative nature of humanity. We can mould and adapt to new circumstances and challenges—give yourself the opportunity to create something bold, new and exciting!

And what better way to accompany a mindful philosophy than one of our gorgeous Hoogly teas! Savour the moment with a stunning scent and tantalising taste as we help you navigate the day in style!

How about a tea that recreates an ever-popular tasty treat? Blueberry Muffin Rooibos is a wonderful brew for any time of the day, combining the unique flavour of Rooibos with sweet berry tones, offering a delightful drink to return to over and over.

As the warm weather approaches, revive your senses with Citrus Bloom herbal infusion! This refreshing drink is a dazzling combination of bright citrus notes and a lively trio of peppermint, rosemary and sage, finished off with a warm scattering of fennel seeds. It’s like a burst of sunshine from the kettle!

That’s it for now Hoogly fans. We hope you find the ideas of ichigo ichie enticing and of benefit. In the meantime, take good care of yourselves and keep drinking tea!

Written by Chris Bedford

www.hooglytea.com

Posted on March 20, 2022

Tagged: biodegradable tea bags, gluten free, hand blended, hygge, Ichigo Ichie, indulgence, loose leaf, mindfulness, natural, no plastic, soothing drinks, tea, vegan, vegetarian

A Little Bit of You-Time with Hoogly

Have you ever looked at the clock and it seems to be moving backwards? The passage of time is a strange phenomenon; we all remember occasions when it screams past too quickly—but when it’s sluggish and ugly, it can do weird things to the hands of a clock, or the digital readout on a watch.

Waiting for a delayed train is one of my personal, time-bending bugbears. Or perhaps labouring through a tedious project at work. Maybe even during a date with a person who is totally wrong for you: a quick glance at the watch to see that seven minutes has elapsed, and you were sure it was two hours.

Sometimes having the kids home in the summer holidays can feel like this. And especially so after the yawning time-chasms of the national lockdowns, where many parents and guardians became full-time educators as well as boredom-fixers. Six weeks is a long time in anyone’s books, but with littles one around all day long, demanding to be fed, to go on adventures, to play games and to do it now, then the pressure can build on those poor souls looking after them. What’s worse is the debate and controversy about foreign travel, which has kept many families grounded, unable to get away and put their feet up in the sun. And I haven’t even mentioned the poke-nudge-tantrum when it comes to screens: one family app calculated that parents will be hounded 521 times over the holidays about getting behind a phone, tablet or console. That’s some high-quantity pestering! It can be expensive too, with working parents seeing the bills mount up for childcare and holiday camps—a prospect that is difficult to swallow after the financial and career uncertainty caused by the pandemic.

One thing you can be sure of, dear readers, is that the time will pass, the kids will eventually have a nap or go to bed, and the summer holidays will end. And at the end of the day, when you’ve finally got the couch and the remote to yourself; when your back aches and your head is throbbing; when your feet are blistered from hiking and your hands are sticky from glitter and glue—remember that you’ve earned yourself this time. You deserve the rest—and you deserve the most luxurious treat to accompany your me-time.

And this is where Hoogly tea comes in!

Our Hygge-inspired brews were created with mindfulness and relaxation at their core; they are liquid tranquillity, luring you in with tantalising aromas, before leaving you spellbound with an array of delicious tastes. Our teas are the perfect way to unwind and let go of the shrieking madness of the day-gone-by. Hoogly moves at your pace. It won’t bug you; it won’t tug on your shirt; it won’t demand Minecraft or Fortnite. It will, however, leave you yearning for another cup, drawn in by the naturally healthy and vegan ingredients, woven together in original and elegant ways, and dazzled by the way it makes you feel. You can even rely on Hoogly to look after the environment while you chill, with our plastic-free bags and ethically sourced, fair-trade ingredients!

But if a cup of spectacularly delicious tea just won’t get you there—why not try our seriously indulgent Salter Caramel hot cocoa?! Using Himalayan salt and coconut nectar sugar, this sweet treat is the ultimate way to put the day behind you, with more warmth and comfort than a childhood blanky!

That’s it for now, tea lovers! Good luck with the rest of the holidays, and remember to flip on the kettle whenever you need little bit of Danish delight from Hoogly!

Written by Chris Bedford

www.hooglytea.com

Posted on August 22, 2021

Tagged: black teas, drink well, eco friendly, fully biodegradable, green teas, hand blended, herbal infusions, high quality, loose leaf, relax with tea, rooibos, summer holidays, tea bags, unwind, vegan, wide range

A Hoogly Year!

Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.

But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.

After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.

And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.

If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.

And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.

To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!

Written by Chris Bedford,

www.hooglytea.com

Posted on April 03, 2019

Tagged: All seasons, cosy, free from, hand blended, hot drinks, Hygge, loose leaf, love tea, luxury taste and aroma, natural, natural ingredients, tea all year round, the good life, vegan

A Hoogly Year!

Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.

But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.

After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.

And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.

If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.

And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.

To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!

Written by Chris Bedford

www.hooglytea.com

Posted on November 15, 2018

Tagged: artisan tea, celebration, Christmas nearing, cold, hand blended, healthy drinks, Hygge, loose leaf, premium tea, tea, Winter, winter warmers

Hoogly Blogs / hand blended

The Magic of Mindfulness: Ichigo Ichie

A Little Bit of You-Time with Hoogly

A Hoogly Year!

A Hoogly Year!

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