Latest News / Hygge

The Gift Of Hoogly!

The Gift Of Hoogly!

Nothing says ‘Christmas without the stress’ quite like our Danish ethos of Hygge. The mindful concept basically requires you to act like it’s December all year round, without cramming into rugby-scrum shops to spend all your hard-earned cash on presents for other people. The Danes are masters of Hygge, incorporating it into their daily lives and routines, focussing on the things that make them happy, and ensuring they surround themselves with people or things that bring them joy.

Hygge asks us to cosy ourselves—and our houses—until we’re cocooned in a cotton bud of loveliness that we never want to leave. Fluffy socks, our comfiest lounge pants, soft pillows in our favourite nook of the house to read. Low lamplight and candles, a glass of wine for the bath, a box of chocolates in front of latest TV show. It challenges us to have our friends and family around for giant, homemade feasts and boardgames at any time of the year, not just on specific dates. It urges us to step outside, no matter the weather, and enjoy the world around us in all its glory. To get wet, muddy, snowy, suntanned or sticky. To go for a jog or a cycle, and breathe in the fresh air, noticing the trees, the grass, the sky, and stay fit and healthy so that we can enjoy our Hoogly indulgences even more. Hygge asks us to discover what it is that makes us tick, and to set ourselves like a clock so that we repeat these joyful behaviours day after day. This is why the Danes are some of the happiest people on the planet—and you can be too.

But there is still Christmas to contend with. Sadly, we can’t make it vanish in one swish of a Hoogly wand. However, we can offer you a delightful, delicious and decidedly novel idea for your Christmas gift list this year: our sumptuous range of Hoogly teas! Our tantalising and eclectic range are the perfect present for those hard-to-buy-for friends and relatives, a luxurious and elegantly presented selection that will transport the lucky recipient to a whole new world of taste sensations, at the same time offering all the cosy relaxation of Hygge!

For someone who wants to explore the whole spectrum of our tasty, tranquil treats, why not give them a Hoogly Bag? This is a stylish, branded cotton bag with forty individual wraps of eight different blends, including Apple Strudel green tea, Lemon and Ginger herbal infusion, Chill Out Mint and English Breakfast black tea! It’s a lovely gift for one, but there’s more than enough to satisfy the whole family in this beautiful bumper pack!

For tea lovers everywhere, why not go for a Hoogly Gift Box?! This beautiful and classy box contains 250g of your favourite brew in a lovely glass jar, a five-pyramid tea pod and a branded Hoogly mug! Your friends and family will be thrilled to receive this carefully crafted package that will keep them cosy, calm and joyful throughout the grey early months of the new year!

And for that special someone, pick up a gift that says ‘I think the world of you’ with our Luxury Wooden Box and Bag combo! This tea treasure consists of a gorgeous branded wooden box filled with twenty individual tea pyramids, alongside a cotton bag containing forty wraps. Sixty wraps in total, combining eight different tastes, including Earl Grey, Rhubarb and Vanilla, Classic Green and Cosy Chamomile. Forget flowers and chocolate—this gift will be an unexpected delight this Christmas, giving you a very good reason to escape the cracker jokes and charades by heading to the kitchen and flipping on the kettle!

Whatever you get up to this December, don’t forget to give to the gift of Hygge—and make it last all year round!

Written by Chris Bedford.

www.hooglytea.com

Read more

A Whole New Ballgame!

Right now, in the United States, the American football season is building to a crescendo. The days get shorter, the nights get colder, and fans have a decent idea of how their team’s season is going to pan out. Months of off-season anticipation and excitement (the first week of February all the way to September) have led to this; soon we’ll know who is going to make the playoffs and have a chance of playing their way into the most watched sporting event on the planet: the Superbowl. A place where history, dreams and legends are made. Last season’s Superbowl was a perfect example of the wonderful stories that this incredible game can create: on one side, the New England Patriots and quarterback Tom Brady—considered by many to be the ‘GOAT’ (greatest of all time) and winner of five Superbowl titles—versus the Philadelphia Eagles, led by a substitute quarterback called Nick Foles, who was only playing because the star quarterback Carson Wentz was injured. After a momentous, back-and-forth tussle, Foles and the Eagles came out victorious, confirming to many that football is the most unpredictably dramatic sport on earth, and writing Foles’s name into the pantheon of NFL history.

For many English people, the world of pads, helmets and cheerleaders represent a confusing amalgamation of rugby and wrestling; a three-hour circus full of strange movements, endless stoppages and eccentric terminology. And these people aren’t wrong! To the uninitiated, gridiron can appear clunky, overblown and immeasurably tedious. But once you start to pick up the basics of the rules and tactics, a new picture emerges: an unbelievably well-choreographed combination of balletic athleticism, brute strength, chess-like strategy and graceful execution of physics-defying agility.

In the simplest terms, the eleven-man teams are split into Offense and Defence, so that at any given time, one team’s Offense will play the opposition’s Defence—and vice versa. The Offense has four attempts—called downs—to move the ball ten yards by either running with the ball rugby-style, or throwing it down the field to one of the receivers, who will attempt to run in cleverly-devised patterns in order to create space and receive the pass. These attempts are called plays. Once a player is tackled, the play is over and the game stops. The next play starts from where the player was tackled. The ultimate aim is to move the ball into the opposition’s Endzone (similar to the area which you score a try in rugby) thus scoring a touchdown. If the Offense succeeds in getting ten (or more) yards, they receive another four downs. If they fail, they will try and kick (punt) the ball as far away from their Endzone as possible, in order to make it harder for the opposition team’s Offense to score when they take to the pitch. At any time, the Defence can try and strip the ball from the Offense or intercept one of their throws and advance it towards the opposite Endzone.

Still confused? I don’t blame you. It takes a whole heap of time and patience to absorb all the multitude of fine details the game has to offer, to decode what on Earth is meant by Tight End Waggle, bubble-screen, Hail-Mary and quick-slant. But as you slowly start to pick it up, you realise that this sport offers so much more drama, tactical prowess and nail-biting tension than so many others. In a large percentage of matches, the result will go down to the last pass in the last second of the game, with thousands of camera lenses flashing, the pigskin ball arcing through the floodlit heavens, and four or five 200lb men jumping like gazelles to try and grab the prize in the Endzone. And because there are only 32 teams in a country the size of America, competition for places is fierce. A bigtime mistake might be a player’s last. It’s commonplace for players to be cut from a team the morning after a big loss: there’s always someone else waiting in line for their chance. Hard to reconcile that with a sport like cricket or soccer, where some players can have an underwhelming season and still find themselves signed up to the squad.

But this is football. Brutal, relentless, elite. Filled with stories like Brady and Foles, heroes and villains, underdogs and Hall-of-Famers, pride and glory, misery and defeat. If you like sport, my advice is to sit back, grab a hotdog and give the game a real good go. You may be pleasantly surprised by what you find!

And in the spirit of trying something different, don’t forget to flip on the kettle and discover our delicious range of Hoogly Teas! Our blends are as exotic and thrilling as anything American Football can conjure, combining tantalising tastes with the cosy comfort of Danish-inspired Hygge!

After safely removing your helmet and gumshield, try a mug of Baked Apple Chai! Mellow Sri Lankan tea is the quarterback here, carefully coordinating a combination of Apple, Ginger, Cinnamon and cloves to bring you an alluring and harmonious brew that is sure to score a touchdown! 

For those who yearn for the fire and energy found in football, why not try Lemon and Ginger herbal infusion? This satisfying brew will warm your cockles and pads, and give you a zesty edge over the competition. So good you’ll keep coming back for more!

And if you’re after the magic of the Superbowl, bring the special occasion home with Sparkling White tea. This beautiful Chinese brew is elegantly blended with flowers and fruit pieces to give you the refreshing taste of victory with every sip!

That’s it for this week, folks. Bring on game night. Go Vikes!!!

Written by Chris Bedford

www.hooglytea.com

Read more
A Hoogly Year!

A Hoogly Year!

Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.

But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.

After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.

And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.

If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.

And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.

To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!

Written by Chris Bedford

www.hooglytea.com

Read more
Space for More Tea!

Space for More Tea!

With the arrival of the film ‘First Man,’ starring Ryan Gosling, our minds turn back to the heroic journey four astronauts took nearly fifty years ago on July 21st 1969, creating history as the first humans to visit the moon. The enormity of the achievement cannot be overstated: the technological and mathematical wizardry to launch human beings on such an audacious and precise mission, and to bring them back safely again; the skill, courage and determination of the astronauts on board; the pressure that the country was under politically—battling against Cold War rivals Russia to win the ‘space race’ and the sheer scale of the risks involved in plunging into the howling darkness and exploring new frontiers.

It’s one small step for man…one giant leap for mankind. These were Neil Armstrong’s famous words as he stepped foot on the moon’s surface—but what must have been going through his mind at the time? He was already an experienced pilot, having flown nearly two hundred types of aircraft, and completing seven gruelling years of training and missions since becoming an astronaut in 1962. But even for a hardened veteran, there is no precedent for placing your boot where no man has gone before. He must have experienced fear, anticipation, exhilaration, curiosity—not to mention all practical information and knowledge he needed in order to complete his mission. His training would have given him vital preparation, but as a human being, stray thoughts of his family and of home must have crept in—doubts as to whether he would ever see them again, and reflections on the phenomenal distance between himself and the planet on which he was born and raised, and the tremendous isolation that must create.

But in the end, Armstrong and the team completed the mission, and came home to a hero’s welcome (and 21 days in quarantine in case they’d come back with an unknown space disease!)

These days the frontiers have moved further outwards. The Mars One non-profit foundation aims to put one hundred human colonists on Mars by 2031. Candidates are currently being assessed under a wide range of criteria, including health, psychological stability, motivation, ability to work in a team, and resilience. The wellbeing and compatibility of the colonists are so important because the mission is a one-way trip. Mars will become these pioneers’ home; the first colony of its kind created to stretch the bounds of the possible, inspire future generations and bring the world closer together—just like the Armstrong and the Apollo 11 team in 1969. What an amazing achievement it would be—and what an extraordinary privilege and responsibility for those that make the journey. How do you come to terms with the fact that you will never see Earth again?  Leaving behind friends, family, loved ones. For some of us, this burden may seem insurmountable. But for the select few, the challenge, the thrill, the sheer audacity of the mission is too much to resist. Their names and achievements etched into the history books for all time—forever linked with courage, adventure and hope. As President John F Kennedy said in 1962: “We choose to go to the moon in this decade, and do other things, not because they are easy, but because they are hard.”

  At Hoogly, we have a slightly different perspective. In fact, it’s exactly the opposite. We do things not because they are hard, but because they are easy. The inspiration behind our teas, Hygge, is all about enjoying the simple pleasures of life and incorporating them into your daily routines. Hygge is about relaxation and comfort. It’s about indulgence and treats. It’s about putting yourself first for once. It’s about being around the people that bring you joy. Going into space is a phenomenal, awe-inspiring achievement—but going around to your friend’s place for a cuppa is just as wonderful. The universe is full of mysteries, wonders and the unknown—but we love things that are familiar, cosy and safe.  And through our delicious range of brews, we want you to experience all these things too.

So, flip on your kettle, pull out a mug and embrace tantalising flavours such as Chocolate Brownie, Danish Pastry, Spiced Orange, Rhubarb & Vanilla, Marzipan Rooibos and Raspberry, Liquorice & Lavender. It’s one small sip of tea—one giant leap for tea-kind!

Written by Chris Bedford

www.hooglytea.com

Read more
Black and White Tea!

Black and White Tea!

Greetings Hoogly fans! As I was curled up on my sofa the other day, laid low by a nasty little cold, I flicked through the TV channels and came across a lovely old black and white film called Since You Went Away, a 1944 American flick about a family dealing with those they love being sent away to war. As I sipped my Hoogly Tea, I instantly relaxed as the opening credits rolled, with a fireplace framed in shot, the names of the cast members drifting upwards as the orchestral piece swelled and built to crescendo. I felt a comforting veil of tranquillity fall over me as the film began, the characters communicating with such lovely manners, eloquence and naïve enthusiasm. As the plot played out, there were moving sequences of loss and grief, as well as romance, humour and slapstick, all held together by sweeping violins, cellos and trumpets.

The world the film evoked was so pure and perfect—I was struck by a strange sensation of longing or nostalgia for a time gone by, even though I was born nearly forty years after the film was made. Here, in black and white, was somewhere safe. A retreat from the complexities and pace of modern life. A window into a simpler time, when emotions seemed somehow sharper, when love and loss seemed magnified and bigger than life itself. Which, for a wartime film, was almost certainly the case. Those watching Since You Went Away would’ve been experiencing all the same anxieties, insecurities and loss as the characters in the film. Watching it play out on the big screen, however, may have gone some way to dispelling their emotions: knowing that they weren’t alone, that others were going through similar trials and that by pulling together they might just emerge unscathed on the other side….

…See how easy it is to be swept up in the wave of sentiment?! Gotta love the golden oldies!

After the film finished, it dawned on me just how Hoogly the old black and white movies really are. Our ethos is all about feeling calm and cosy, and making a regular habit of filling your life with the things you love. Watching these classics is like slipping on a comfy pair of pyjamas and socks: soft, reassuring and relaxing. You know exactly what you’re going to get. They demand nothing from you, and you have to give nothing in return. This is Hygge in a nutshell. And once the film is over—simply find another one and do it all again!

And if you can’t decide on a film, here are some Hoogly recommendations:

  1. Wuthering Heights (1939) A dark, brooding interpretation of Emily Bronte’s classic novel set in the Yorkshire Moors starring Laurence Olivier and Merle Oberon. Full of passion, obsession, love and tragedy, this beautiful film is complimented by a rousing score that stays with you long after the end credits. Best enjoyed with Around the Fire Oolong Tea, a cosy combination of smoky tea leaves and warming spices, licked by flames of safflower and crushed chilli—sure you get you through any stormy night on the Moors!
  2. Brief Encounter (1945) An atmospheric romance starring Celia Johnson and Trevor Howard, following a married woman’s chance encounter with a doctor at a train station, which leads to an affair. Full of clipped English accents and repressed emotion, this stunning film explores complex moral issues and has one of the most masterfully constructed final scenes of all time. Woven together by Rachmaninoff’s Piano Concerto number 2, this is definitely best enjoyed with traditional English Breakfast black tea—simple, but full of hidden depths.
  3. Casablanca (1942) Arguably the greatest film of all time, starring Humphrey Bogart and Ingrid Bergman. An American expatriate runs a bar in Casablanca and comes into possession of documents that allow free travel across German-occupied Europe. When his former love Ilsa arrives with her resistance hero husband, she demands the papers, but Rick and Ilsa have unfinished business. With a timeless score, memorable lines and career-best performances, this is a treasure to be enjoyed time and again. Best served with Chocolate Brownie black tea, a wonderfully rich and unapologetically decadent treat that just gets better with each sip!

So, there we are—from Hygge to Hollywood and back again, all you need for complete tranquillity and cosiness is a black and white film and a mug of Hoogly tea!

 

THE END

Written by Chris Bedford.

www.hooglytea.com

 

Read more
Cornish Delights!

Cornish Delights!

I recently crossed a longstanding item off my to-do list by visiting Cornwall, and it was one of the best decisions I’ve ever made! From a base in West Sussex, the drive West was scenic and unhampered by traffic, offering a passing glimpse of the ancient structure of Stone Henge. As I passed the stones, evening fell, and there was some sort of event taking place, which caused Stone Henge to illuminate with flashing neon lights. While not exactly an authentic historical representation of English history, it was certainly eye-catching and an exciting way to get the holiday started!

On the first day I visited Tintagel, a picturesque village that is the stepping stone to a breath-taking walk encompassing stunning clifftop panoramas with links to the legend of King Arthur! You can visit the ruins of Tintagel castle, a medieval fortification, which offers a great insight into the past. If you’re feeling energetic, you can hike across to Tintagel island, whose vantage point offers an unparalleled view of the sea and surrounding verdant country. I chose to take the narrow, steep steps down to Tintagel beach—which offers a small cave, a waterfall, a gentle tide and, fortunately for me, a rare visitor in the shape of a sunbathing seal! Everywhere I went there was fresh air, smiling faces, dogs charging about and beautiful glimpses of the natural world. It was a hugely relaxing and a truly Hoogly way to spend a day!

In the next couple of days, I experienced a number of small, Cornish villages, which offered a glorious sense of community, character and charm. I paid a visit to Padstow, a stunning fishing port near the Camel River. With sandy beaches, water-sports, ferries to nearby attractions and a stunning boat-filled port, there was no shortage of things to see and do. I sampled some local fudge, spotted chef Rick Stein’s local restaurant, delighted in the local craft and gift shops and had a traditional Cornish pasty that knocked my socks off!

From Padstow, I travelled to Boscastle, a hugely attractive medieval harbour and village tucked away in a steep valley. Some of the cottages that line the small stream that runs through the village date back to the 15th century. Boscastle marked the beginning of a mini paranormal tour of Cornwall at the local witchcraft museum, which was full of fascinating stories, artefacts and models that explained the history of witches, the persecution they’d received, and how witchcraft and nature are intertwined.

Things really started to go bump in the night at the famous Jamaica Inn, a pub and hotel located in the romantic wilderness of Bodmin Moor, made famous by Daphne Du Maurier’s novel, and now one of Britain’s most haunted places! A three-course meal was followed by a paranormal investigation as guests were invited to visit haunted rooms—in the dark—and test out ghost hunting equipment such as EVP (electronic voice phenomenon) recorders, temperature gauges and electromagnetic sensors that detected movement. Needless to say, there were a lot of creepy moments, unexplained noises and loud bangs that made me scream! The tour was completed at the atmospheric Bodmin Jail, another famously haunted site, where I was given a talk on the history and workings of the prison—the site of numerous executions—and told about various ghost and spirit sightings. At one point the tour group heard what sounded like a child’s rattle coming from one of the empty cells. This was more than enough for me: I chickened out of the overnight investigation and decided I’d done enough hard time for one evening!

On the journey back, I visited the Somerset town of Cheddar, and Cheddar Gorge. The little town was full of lovely craft shops and tea rooms, leading up a hill to the Gorge itself, a set of caves discovered in the in the early 20th century. Inside there are vast caverns and openings filled with limestone in all sorts of beautiful contortions, having been eroded and shaped over hundreds of thousands of years. It was in these caves that ‘The Cheddar Man’ was discovered—Britain’s oldest complete human skeleton, dated to the Mesolithic period some 9000 years ago! His remains are now in the Natural History Museum, but a replica is still there, and it gives you a sense of awe at the vast age of these caves, and the excitement the first explorers must have felt as they came across wonder after wonder: crystal clear rock pools, undulating ‘waterfalls’ of limestone, stalactites and stalagmites, and crevices in the rock’s ceiling that shoot up for hundreds of feet. The caves are now used to ripen the famous Cheddar cheese, giving it its distinct and delicious flavour. Once back in daylight, I went to a local shop and bought enough cheese to see me through an apocalypse, and made my way home a very happy bunny!

So, Hoogly lovers, if you want a lovely ‘stay-cation’ that couldn’t be more Hoogly, head South and West and keep on going! And when you get there, be sure to start and end each day with a relaxing Hoogly Tea, crafted to create cosiness, tranquillity and mindfulness in everything that you do! And at Hoogly, we’re all about treating yourself to the best things in life. So, if you fancy a Cornish Pasty and ice cream to accompany your tea, I can assure you they are the best in the country!

Written by Chris Bedford!

www.hooglytea.com

 

 

 

 

 

 

 

Read more
Hoogly Book club for Kids!

Hoogly Book club for Kids!

Reading is one of life’s simple pleasures. Children the world over fall in love with books, transfixed by the story, the world within which it is told, and the adventures that their beloved characters are thrown into. Whether it’s funny books, scary books, thrillers & mysteries or books that help us learn about the world, there are few better ways for kids to find a few moments of calm, mindfulness and intrigue than a good read.

With this in mind, Hoogly are delighted to suggest some fun titles for three different age brackets—books that we think will bring excitement and magic to your child’s downtime. Hygge is, after all, about relaxing and focusing on the things you love most—and there are few things more wonderful than the feel and smell of a new book, and the thrill of turning to page one and seeing what awaits inside…

First off, a book for the little ones: we recommend ‘Ruby’s Worry’ by Tom Percival. This is a lovely book about a fun-loving girl called Ruby who one day discovers a worry (which looks a little cloud with eyes). The worry gets bigger and bigger and threatens to spoil Ruby’s fun—can she find a way to get rid of it? This is a beautiful and poignant introduction to emotions, with lovely and inventive illustrations. It should be a must for all children’s bookshelves!

For the 7+ age range, we recommend “The Trapdoor Mysteries” by Abie Longstaff. This is an exciting, magical story about a servant girl called Tally, who works in a large manor house. One day she meets a squirrel and discovers an underground place of magic—and must use the help of both to solve a burglary!

For the 9+ age range, we recommend “Secret of the Sun King” by Emma Carroll. This is a thrilling, old-fashioned adventure story that will keep you gripped from the first page! It’s 1922: Lil and her friends must return a secret package to Egypt in order to break a Pharaoh’s curse and protect those they love. It’s a race against time—can they save the day, or will the perilous journey be their last...?

And while the kids have their noses buried in these brilliant books, why don’t you put your feet up and chill out with a cosy, calming Hoogly tea? Our brews are lovingly crafted to be the perfect tonic for a long, hard day, helping you stay mindful and enjoy your well-earned slither of peace.

As your inner balance returns, try a mug of our dazzling Vanilla Chai black tea: this combination of bold and fiery chai spices and super-smooth vanilla offers a unique taste experience that will draw you in, seduce you and have you rushing back for more!

Alternatively, for an invigorating taste sensation, we recommend Lemon & Ginger herbal infusion. This marriage of zest and fire will energise your day, giving you a refreshing and zingy new way to enjoy one of life’s simple pleasures.

So, there you have it: books and tea, thrilling young and old for generations. And with Hoogly—and our book club—they both just keep getting better and better! Enjoy!

Written by Chris Bedford

www.hooglytea.com

Read more
Hoogly Tea Party!

Hoogly Tea Party!

Greetings Hoogly lovers! It looks like the heatwave has subsided for now and our lawns and plants have been given a long-overdue drink from Mother Nature—and we’ve had a chance to turn off our fans and wear at least some of our clothes. This feeling of pleasurable relief is something we’re always looking to replicate in our teas: a lovely treat to look forward to after a long day at work or with the kids; a tasty and refreshing way to take a deep breath and regain your inner balance once more.

And the best thing to do with a good feeling once you’ve got it? Share it around! One of the most Hoogly things you can do—in cool or warm weather—is to host a tea party! Our Danish ethos of Hygge is all about feeling calm and content, surrounding yourself with your favourite people and things and building bonds and memories that sustain and enrich us. So what are you waiting for? Get those invites out and let’s get the fun started!

With Hoogly’s delightful range of brews, there’s something wonderful waiting for every single one of your guests, making the day easy and exciting. You can thrill your visitors with sweet and indulgent treats like Chocolate Brownie black tea, Apple Strudel green tea, or our brand new crowd-pleaser: Berrylicious herbal infusion! For the more traditional tea-drinkers, you can serve up charm and elegance with our English Breakfast black tea, Earl Grey or the calming delights of Chill Out Mint herbal infusion. If your guests want to try something unique and different, why not indulge them with the liquid luxury of Marzipan Rooibos, the national treasure that is Danish Pastry rooibos, or the zest-tastic Spiced Orange herbal infusion. With all these flavours and styles, you can try a different and delicious Hoogly blend with each mug, keeping your taste buds dancing for joy.

And what party would be complete without cake? The Danes are masters at gathering together to get hands-on in the kitchen, keenly aware of the benefits. Being with friends and loved ones, creating in partnership, making a mess and licking the spoon—these are not only a great way to spend an afternoon, but they also help us bond, lower our stress levels, keep us away from those pesky phones and tablets, and hopefully result in a yummy masterpiece!

Why not go even further? Once in a while, make a whole batch of cakes, cookies or muffins, give them a price tag and sell them at your party. The money you raise can go to a charity of your choice—and there are loads of official fund-raising tea parties to help you organise, such as the Marie Curie Blooming Great Tea Party, which seeks the support of tea and cake lovers up and down the country to raise funds and awareness for cancer care—a valuable cause that will affect most of us directly or indirectly at some point in our lives. So invite your friends and neighbours around and get the whole street sipping, scoffing and rock and rolling to create memories that will last for years to come.

And once it’s over, do it all again! What better way to put life’s stresses behind you than to flip on the kettle, turn on the oven and have a Hoogly good time!

Written by Chris Bedford

Visit www.hooglytea.com

Read more
Check In With Hoogly!

Check In With Hoogly!

One of the most satisfying things about summer is escaping the grind and going on holiday. And one of the most satisfying things about going on holiday is checking into a lush hotel. As the doors to the accommodation open you can breathe a huge sigh of relief; the stress of packing, driving, flying, document-checking and queuing are over. You can wheel your suitcase inside content in the knowledge that you now have one or two weeks of complete, unadulterated leisure miles away from the rat-race and the strains of everyday life.

I’ve taken the liberty of listing just a few of the reasons that hotel stays are so gloriously pleasing:

No cooking or washing up! This is my personal favourite; being waited upon and served delicious meals every night without lifting a finger, and sauntering off after pudding has been devoured, knowing that someone else has to do dishwasher duties!

A tidy room! This is such a luxury—the wonderful world of housekeeping; somebody kind and patient to make the bed, clean the bathroom and straighten up our suncream-smeared books, spare flip-flops and endless wet towels.

Room service! Now we’re talking! A menu of food and drinks only a phone call away—and you don’t even have to leave the bed! When your stomach hasn’t quite adjusted to the new time zone and you absolutely, positively must have burger, chips and tequila at 10pm…voila, there is it. Genius!

A pool to lounge around! Of course this makes the list; it’s the whole reason we go, isn’t it? A fierce determination to get the perfect sunbed, soak up the rays in a calm, quiet environment, catch up with the latest thriller, and bomb into the pool when we start to look/feel a bit barbecued.

Staying in a hotel is all about indulgence. Treating yourself to something wonderful…just because. It’s about focussing on relaxation and switching off from the world. It’s about experiencing somewhere new whilst never feeling too far from home. And all of these things fit wonderfully into our ethos, Hygge. The Danish mindful way-of-life asks us to seek out pleasure and comfort in all its forms and bask in them. To laugh and to be cosy. To bake a cake with friends and not count the calories. To talk about things that bring us together. To experience the world around us and revel in its beauty.

Drinking our teas is like checking in to a lovely hotel. You can leave your cares and worries aside and be swept away by the indulgent flavours and exciting taste combinations. Allow our calming brews to restore your equilibrium, like the best spa day, draping you in a silk sheet of tranquillity. But don’t forget to party hard with our sweet and naughty offerings, remembering that there’s no judgement on our watch—only lives lived to the full, through pleasure and luxury.

The à la carte recommendation from Hoogly today is Danish Pastry rooibos tea—a wonderfully warming chocolate and cinnamon aroma combined with a subtly delicious and familiar pastry taste. Based on our famous national treat, this brew is seductive, succulent and sensuous—a gift for any tea lover.

As a sensational alternative, why not try Vanilla Chai black tea—with bold and fiery chai spices tempered by elegant and smooth vanilla pieces, this is a well-crafted and distinctive tasting brew that is sure to have you returning for more.

Wherever you go away to this summer, be sure to take a pack of Hoogly tea with you—it’s the perfect accompaniment to a perfect holiday, a slice of delicious Danish indulgence to make you feel at home anywhere in the world.

Written by Chris Bedford.

www.hooglytea.com

Read more
Let's all have an ice cup of tea...

Let's all have an ice cup of tea...

Can you believe it’s nearly July?! The summer is hurtling past, full of sunshine, laughter and fun. For Hygge fans, this is a wonderful time of year—an opportunity to experience all that the outside world has to offer, discovering new places to walk, cycle or drive, spending time together with loved ones as the long days stretch into long evenings. There is really no limit to the benefits of stepping out into nature, breathing in the fresh air of a green space, meeting new people and animals, and strengthening bonds between friends and family as you explore the wilderness that lies beyond your back yard.

Hygge veterans will know that once you’ve found the experiences and activities that bring comfort and happiness to your life, the real skill is to actively focus on these joyful treats, and ensure that you continue to make time for them in your ever-busier schedule. Just as the Danes guarantee that they carve out time in winter to get all cosy, warm and snuggly with their low-glow houses and fluffy socks—in summer they insist on hunting down sunlight and fresh air as if their lives depended on it, knowing full-well that the exercise, social interaction and absorbing adventure is as healing and mindful as pretty much any therapy or drug. Oh, and don’t forget those indulgent feasts on the barbecue—the hazy, mild summer evenings were made for burgers, sausages, chicken-on-a-stick and chit-chat about nothing-in-particular.

But what do you do when you need to wind down and get refreshed after your big day out? At this time of year, with the sun baking down and temperatures soaring into the silly numbers, you have to make sure you stay hydrated and cool where possible. Drinking enough water is vitally important for your mental and physical health, but once you’ve got that covered, it’s time to discover some new and delicious ways to chill! Of course, no sensible blog about summer fun would be complete without a mention of the age-old sugary delight of ice cream—but we at Hoogly would like to introduce you to our own cooling summer sensation—iced lollies and iced tea!

Using our eclectic and delicious, Hygge-inspired brews, you can create a fun, frosty and flavoursome treat that will keep you refreshed and calm on the hottest of days!

For a popsicle that will knock your socks off…try brewing two Spiced Orange herbal infusion tea bags for twice as long as usual…then simply pour the tea into a popsicle mould and put in the freezer overnight! In the morning, you will have a zesty, fruity, mouth-wateringly sweet summer snack to recharge your batteries for the adventures ahead!

For a seductive and chilled ice tea, why not try our wonderful Rhubarb and Vanilla Green Tea? The combo of tart Rhubarb, sweet vanilla and a classic Chinese green tea creates an elegant and refreshing drink to enjoy again and again as you take a well-earned moment to yourself. To create this mindful masterpiece, simply place two teabags into a heat-proof pitcher and cover with four cups of boiling water—then leave for 3 to 5 minutes. Remove the teabags, sweeten with sugar or sweetener if required, then stir in 5 or 6 cups of ice until they melt. You can always modify and customise your Hoogly Ice Tea by adding slivers of your favourite fruits and leaving them to soak in. Refrigerate the finished article and enjoy at your leisure!

So, what are you waiting for? Let’s make the most of the summer months and take advantage of the beautiful countryside and green spaces that surround us. And when you need to take a break, do it the Danish way, and have an ice cup of tea!

Written by Chris Bedford.

 www.hooglytea.com 

Read more
Tea Lions on Our Shirt!

Tea Lions on Our Shirt!

Prepare yourselves, people—this summer, the beautiful game is back in its most beautiful incarnation—the fantastic festival of football that is the World Cup! Yes, Russia 2018 is soon upon us—can you believe it’s been four years already? Four years since England finished bottom of their group after defeats to Italy and Uruguay. Four years since we last huddled in front of the television with a knotted mix of optimism and anxiety in our bellies. And two years since we were knocked out of another major tournament by Iceland…population 334, 252. Urgh, I thought I’d buried that memory…

Still, it’s not good to dwell on the past. Because quite frankly there’s a lot of dwelling to be done. We were last victorious in 1966, of course, and it hasn’t looked much like changing, despite a rousing semi-final appearance in 1990, complete with Lineker’s heroics and Gazza’s tears. This year we approach the tournament with a little less buzz, a little less chest-thumping belief. We’ve been humbled before—oh, how we’ve been humbled—and now England march to Russia not under the banner of potential favourites, but as maverick outsiders, a team of mostly young and upcoming starlets, many of which have never played tournament football. We don’t know what to expect from this squad, but we do know that youth and inexperience can often go hand-in-hand with courageous abandon, burning enthusiasm, and bags and bags of energy and pace! With the likes of Raheem Sterling, Marcus Rashford, Jesse Lindgard, Deli Ali and Harry Kane, we have a core of young players who can compete with and scare any and all opposition. Personally, I’m betting on a semi-final place at least. But, of course, I say that every year…

But what makes a World Cup winning team? Most footy fans will tell you the same thing: it’s about the perfect balance of flair, technical ability, strength in defence and a potent goal threat. Well, and a bit of luck, of course. England’s ’66 team has these qualities in abundance: Gordon Banks in goal, athletic and graceful. Bobby Moore, elegant and solid at the back. Bobby Charlton, a goal machine and driving force from midfield. And Geoff Hurst—hattrick hero in the final—a constant threat to the opposition’s goal. It’s the same for all the great teams. Brazil in 1970, Germany in 1990, Spain in 2010. A blend of silky and smooth with rough and ready, devastating pace with patience and guile, mouth-watering skill with savvy experience. 

And speaking of perfect balances…Hoogly Tea is the ideal accompaniment to your 2018 World Cup matchday, a winning combination of classic and comforting brews, with exotic and undiscovered tastes from around the world!

Here’s a brief rundown of our squad for 2018: For traditionalists, we have delicious English Breakfast and Earl Grey teas—our relaxing riffs on cherished favourites—the perfect beginning, middle or end to any day! For those seeking a little bit of decadence to celebrate a victory or mitigate against defeat, then why not try chocolate brownie black tea, a rich and indulgent brew that caters to your naughty side! For those seeking something to broaden their tea-drinking experience, why not try Danish Pastry Rooibos, which has a seductive warming chocolate and cinnamon aroma with a subtle pastry taste. Or how about Spiced Orange herbal infusion…a zesty summer taste sensation, combining fruit and mulled spices that will thrill your taste buds?!

Whoever you are supporting this summer (Hoogly founder Tina hopes it is Denmark!) make sure you flip the kettle on and calm your nerves with a mug of beautiful Hoogly Tea. If you give us a go in 2018, there is only one winner…and that’s you!

Written by Chris Bedford.

www.hooglytea.com

Read more
GOING GREY!

GOING GREY!

The snow has finally gone and the ‘Beast from the East’ has subsided. No longer are we huddling in front of the fire, putting hot water bottles under our jumpers and tobogganing to work. Our mild, grey mornings with intermittent rain showers and sunless afternoons now appear somewhat welcome; there’s no need to hack at the car with ice picks before setting off in the morning, and no immediate threat of turning into Bambi on ice when braving the pavements. And as I write this, on a thrilling rail replacement bus service, that big orange thing in the sky has even dared to make an appearance, poking its face through a cumulus nimbus, hinting playfully at the promise of weeks to come.

All this excitement calls for a celebration. And what better way to celebrate than with a warm, delicious, cosy and Hoogly cup of tea?! This week our feature brew is Earl Grey black tea, our riff on the classic favourite, which we think you’ll go potty for. Perfect as an accompaniment for breakfast and just as good as a treat or pick-me-up throughout the day, our Earl Grey is a thrilling combination of Sri Lankan black tea and natural bergamot oil, infused with zesty lemon peel and sweet orange blossom. The seductive citrus scent is a joy for the nostrils, and the unique taste will have you racing back to the kettle for more!

The assumption is that Earl Grey is named after Charles Grey, the second Earl Grey, Prime Minister of Britain in the 1830s, who was given a diplomatic gift of tea flavoured with bergamot oil by the Chinese. There are stories—not known to be verified—about a Chinese mandarin gifting Grey the tea after one of Grey’s men rescued the mandarin’s son from drowning, but it has to be taken with a pinch of salt as Grey never set foot in China. It would be nice to think, though, that this delightful blend had such a heroic start to its glorious life in England!

Whether you’re a Prime Minister, a mandarin or simply a tea enthusiast, there are certain rules to follow if you want to make the most of your brew. Here’s our Hoogly step-by-step guide to making the perfect Earl Grey cuppa: Start with fresh, cold water—never pre-boiled water that has been left to cool and subsequently re-boiled. Next, heat the water to 208˚ Fahrenheit, or just under boiling point. Before you pour, warm the pot or mug! This is an important one: when hot water is poured into a cold environment it will cool quicker, which doesn’t allow proper and consistent steeping of the blend. Simply pour hot water in, swirl, and pour away. Finally, experiment with how long you want to steep—or brew—the tea. It’s different for different brews—and different tastes—but once you’ve found your style, you’ll soon be in Hoogly heaven!

Now you’ve got your tea, it’s time to get Hoogly. Get your friends or family over, pull on your comfiest, loungiest clothes, crack out the cakes, bakes and sweets and have a super-chilled evening of light chit-chat, board games and digital detox! This is what our company ethos Hygge is all about, and it’s the perfect way to shed your stress, ditch your dramas and unwind. And with our uniquely delicious Earl Grey blend at your side, you’ll soon be as calm, cosy and contented—just like all those delightful Danes!

 www.hooglytea.com 

Written by Chris Bedford!

Read more
13 results
Left Continue shopping
Your Order

You have no items in your cart