Hoogly Blogs / Hygge

The weather has turned. The days are shorter, the nights are longer, and for most of us, works start and ends in the gloom. Umbrellas are out, flapping and spraying; puddles pepper the roads; the grass is muddy, the pavements are slippy, and you find yourself wearing more and more clothes, outside and in. A few weeks of this grizzly, shivery nonsense, and it feels like it’s been this way forever. Does the sun actually exist? Was its warming fingers on our eyelids just a distant, lovely dream? Did we really go to the beach that time? Were the scents of the barbecue a figment of our collective imagination? Did we really go out for a picnic in the park and watch the dog nosedive into the cocktail sausages?

Yes, we did all those things, and more. But they are in the past. To be filed and treasured. Now, things have changed, people. This is the season for staying in. The season for cranking up the fire or the heating, pulling out your cosiest socks and jumpers, and gathering the board games from the attic. This is the season for scented candles, a good book and a hot water bottle. It’s the season for treating yourself to all the joy of your biscuit cupboards, and then refilling and doing it all over again. In other words, it’s the season of Hygge!

We all have different ways of overcoming the dark and the cold and the winter blues. The Danes use Hygge to focus on all the people and things that make them happy and content—and once they have decided, they introduce these treasures into their lives at every given opportunity. It sounds simple, but it actually takes a bit of getting used to; our fast-paced, digitised society makes it harder and harder to take a step back, breathe, and be mindful of what really matters in life. But with practice, and the help of our nearest and dearest, all of us can be as gloriously cosy and happy as the Danes!

One of the most important elements of Hygge is making connections: with the things you love, but also with nature and its beauty, and the people around us. In the social media age, there can be a tendency to become isolated as a result of the ease of interaction through our phones and computers, with all our news being announced, jokes being told, and stories being shared in a text box, rather than face-to-face. Hygge gently invites us to gather together, in groups large or small, to remind ourselves of the joy and comfort of belonging; of baking messy cakes on a rainy day; of watching a scary film in the dark and chucking popcorn at your mates when someone screams; of having titanic Scrabble matches, whilst keeping an eye on that aunt who gives herself extra points; of simply having a nice cup of tea with friends and remembering the good old days, and planning better ones for the future.

And speaking of cuppas, don’t forget to supplement your cosy gatherings with the only brews that recreate the Danish delight of Hygge—Hoogly Teas! We have a wide range of delicious, healthy, scent-sational and vegan teas to choose from, including rooibos, green tea, herbal blends and traditional tastes such as English Breakfast, peppermint and Earl Grey.

But this year, we’re going one better in the cosy stakes. We’re about to roll out the ultimate winter comfort; the sweet pick-me-up that makes all things better; the treat that thrills kids and adults alike. A night-time settler that is just as good the following morning. In fact, its always the right time for this legendary beverage.

Drum roll please…

Yes, you’ve guessed it.

HOT COCOA IS LANDING!

Feel free to picture confetti falling, balloons rising, trumpets blaring, crowds cheering, and Maroon 5 playing energetically in the background.

(This is our ideal launch party, but the band haven’t replied to our emails as yet)

We have three incredible flavours to choose from: Salt Caramel cocoa (which uses pink Himalayan salt), Mint and Cocoa and Luxury Hot cocoa! All of our fabulous flavours are vegan, and full of the wonderful antioxidant goodness of the cocoa bean, and all made with natural ingredients, including nectar sugar.

We know, we know…unbelievably exciting. We’ve only just stopped dancing ourselves.

Winter is now officially sorted. When the wind howls outside, when rain droplets slalom down the window pane, when the clouds gather and threaten to blot out all memory of summer, pop the kettle on, take a seat, and chill with the globetrotting, taste-tastic, super-cosy phenomenon that is Hoogly Cocoa! …And then get all your friends round and tell them about it!

Or don’t.

Sometimes it’s worth keeping things this good a secret.

Until next time Hoogly lovers…have a happy, spooky Halloween!

Written by Chris Bedford

www.hooglytea.com

What a strange place Las Vegas is.

A city carved out of a desert. A place of luxury, glamour and wealth. A place of excess, extravagance and eccentricity. Where else would you find a replica of the Statue of Liberty and the Eiffel Tower in the vicinity of a hotel shaped like a pyramid, and another like a Disney castle? And the hotels are not simply hotels, of course. They have shopping malls, and restaurants, museums and aquariums. They house sports venues, concert venues, computer game tournaments and conferences. And of course, they are home to the lifeblood of Las Vegas: the casino. The twinkling neon mazes that chime and whizz and clink, tempting and teasing you inside with the promise of gold, and keep you there with their clockless walls, free drinks, and smoky seduction. But the House always wins. Despite your best intentions, your secret strategies and your carefully calculated tactics, the chances are that you’ll leave with less than you came with. But that’s OK. You can console yourself with a magic act, or a comedy gig, or a burlesque show. You can learn about the history of atomic testing, the mob, and the sinking of the Titanic before indulging in a meal from any cuisine in the world. You can have waffles, ice creams, ice creams in waffles; pretzels, sausages, sausages in pretzels; milk shakes and cheesecakes watching Chippendale beefcakes. You can watch Celine Dion, or Lady Gaga, and see David Copperfield make things vanish. You can ride a rollercoaster or sit in a car leaning over a skyscraper. You can take a chopper to the Grand Canyon or the Hoover Dam, and you take a stretched Hummer to a nightclub just because you can. You can be yourself, or you can be someone else, or you can be no-one at all. A city of sin doesn’t sit in judgement. Just ask the Heart Attack Grill, where you eat free if you weigh over 350lbs.

As the cab drove away from Gatwick on my return, everything felt a little dull, muted and quiet. For a while, it felt wrong. Then, it felt absolutely right again. Vegas is unique, brazen and memorable, but it’s also like fever dream, where everything is faster, brighter, stronger—but also surreal and edgy and cauldron-hot. I was relieved to be back. Everything in moderation, as they say…but I’d jump at the chance to go again. The aces are high.

And now I’m back I’ll be indulging in a very English past-time: the glorious cup of tea! How I missed it in America! How strange to be denied easy access to such a simple pleasure in a foreign land, especially in a city that has everything for everyone. But now, at long last, the wait is over. I can drink Hoogly to my heart’s content, gently lowering myself from the highs of Nevada, and allowing the beautiful and tantalising tastes to transport me to a place of tranquillity and calm.

As the kettle rumbles and puffs, I begin to think about how Hoogly connects with Vegas. The luxurious quality of our teas, the indulgence, the elegance—like the finest hotels—crafted with the highest quality to bring pleasure and relaxation in equal measure. And the sheer range of tastes, like Vegas’s endless showcase of restaurants, offers something for everyone. Genmai Cha green tea from Japan; White Choc and Chilli—a creamy and sweet Chinese treat; Indian-inspired Masala Chai, delightful Danish Pastry Rooibos; classic English Breakfast black tea—not to mention a decadent collection of sweet and delicious treats, such as Spiced Orange and Berrylicious herbal infusions, Chocolate Brownie Black tea and Apple Strudel Green Tea!

Unlike the twinkling casinos, however, Hoogly is not a gamble. We guarantee you’ll love our seductive scents and gorgeously mellow brews, and that before long, you’ll refuse to go without our calming, cosy and mindful blends, infused with a touch of Danish Hygge!

Go on, roll the dice…you really can’t lose!

 Written by Chris Bedford!

www.hooglytea.com

Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.

But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.

After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.

And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.

If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.

And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.

To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!

Written by Chris Bedford, 

www.hooglytea.com

Greetings Hoogly fans! I hope you’re bearing up well in these unacceptably frigid temperatures; all the steaming breath and numb fingers, the breeze that cuts your ears and the car-ice that makes you late.  Can anyone even remember the heat wave now? And apparently there’s snow on the way: I knew I should have chained myself to the sun-lounger last time I was in Spain. But it is what it is—and we’ll make the most of it, like we always do. Even though we have to take down the Christmas decs, and we’ve nearly run out of chocolate. Oh, the misery!

But there is hope! One pastime, in particular, is especially good for overcoming the January blues in true Hoogly style: the simple pleasure of reading! Hygge asks us to be cosy and comfortable, and to do the things we love, with the people we love, in the places we love. And what better way to snuggle up, escape to far-off lands and meet interesting characters than within the pages of a good book?! There is something unfailingly magical about the smell of a new book; the excitement of starting a new adventure, the way a good author taps into your imagination and emotions, allowing you to see and feel things outside of your ordinary experience, to test the boundaries of what is possible, to discover what it means to be human, and to share a connection with a group of people you will never meet, but can hold in your heart forever.

I say all this, of course, because I’m biased: not only do I love books, but I love that fact that you can share a book with a cup of tea! Is there greater happiness to be had than the sip-and-flick? The answer to that is: probably not—but it helps to have the right book and the right cup of tea. The tea of course, is the easy part, which we’ll come to a little later (spoiler alert: it’s Hoogly!) The right book, however, is a little trickier. But help is at hand, as it always is, from our Hoogly book club! For January, we’ve chosen two books we love as a starting point:

The Woman in the Window by A.J. Finn. This best-selling novel is about Anna, a former child psychologist, whose chronic agoraphobia has kept her inside her New York City apartment for ten months, bingeing on old black-and-white movies and watching her neighbours in other apartments. One day Anna hears a frenzied scream and witnesses something she wasn’t meant to see. Can she summon the strength to uncover the truth about what happened? Will anyone trust her? Can she trust herself? This is a wonderfully claustrophobic thriller, reminiscent of Hitchcock’s classic film Rear Window, but full of contemporary issues, destined to be enjoyed and talked about for a long time to come!

Our second choice is The Language of Kindness: a Nurse’s Story by Christie Watson. This memoir recalls Watson’s twenty-year career, including stints at Great Ormond Street hospital and St Mary’s hospital in Paddington. In an easy-to-read style, Watson explores what it means to be a nurse: an indiscriminate act of caring, compassion and empathy, and remembers moving and poignant stories from her career, including the miraculous survival of a premature baby. As the NHS continues to make headlines, this is a beacon of hope in troubled times, reminding us of the best in human nature and the power of love.

And while you’re enjoying those two wonderful books, you can get your feet up and chill with our glorious selection of cleverly crafted and cosy teas! As an accompaniment to The Woman in the Window, we recommend the thrilling indulgence of Danish Pastry Rooibos. This combination of chocolate, cinnamon and a subtle pastry taste will satisfy and seduce you, leaving you wanting more!

To accompany The Language of Kindness, why not try Classic Green tea?! This is a brew with great flavour and depth, and studies have shown it can be good for your health too! This elegant, clear liquor will bring clarity to any situation, and help remind you of what’s important in life.

So, until next time, enjoy your flicks-and-sips, and don’t forget to stay chilled, not chilly! 

Written by Chris Bedford

www.hooglytea.com

This morning I went on a dog walk organised for greyhound owners, sloshing through muddy paths and climbing steep hills with about twenty enthusiastic sight hounds, all wrapped up in stylish and colourful coats to protect their thin frames from the winter temperatures. My seven-year old black greyhound started off nervously, but was soon joining in the ever-so-polite bottom sniffing and tail wagging with all his new friends, and soon leading the pack as we trekked through the countryside. It was marvellous to meet other greyhound owners, sharing stories about quirks and idiosyncrasies particular to the breed: sofa-hogging, roaching (lying upside in an ungraceful, legs-spread style), squirrel-chasing, fussy walking in bad weather, fussy eating when it’s not pilchards, and generally being asleep. All the time. Which is the biggest misconception about these beautiful animals: people assume that because they are such athletic sprinters that they must require a lot of exercise, but in fact, they are more than happy with two twenty-minute walks a day. Mine will gladly bomb around in the garden, pretending a tennis ball or a teddy bear is some sort of prey, tossing it in the air, chasing it and chewing it, and last about five minutes before collapsing.

And when they are done, they are done. Greyhounds can sleep for up to 23 hours a day, and they make it an artform. Whether its curled up in a ball, lying lazily on their side, or roaching, greys can get comfortable just about anywhere, and usually do.  They know what they like and they like what they know, and everything is simple and straightforward that way.

Which is why I think they are a good example to follow for us Hygge fans! Hygge requires us to fill our lives with the people we love, to focus on the things that make us happy, and ensure that we repeat these things at every opportunity, not just on special occasions. Greyhounds know that they love their beds. They know that they loved their teddies and tennis balls, and that these things mean cuddles and playtime. They know that they hate the wind and the rain, and that it’s better to be warm and unconscious on the sofa. These are the rules, and they are adhered to. They are focussed on, and repeated. And it means that greyhounds are very cosy, happy creatures, unburdened by the sorrows that other dogs endure: hoping for another six walks, begging for fetch, yearning after a sausage. Greys are, mostly, above all that. Just sleep it off, they advise.  Try again when you wake up.

Now, I’m not advocating that we sleep 23 hours a day, as lovely as that may sound. Nor am I saying that two twenty-minute walks a day will solve all of our problems—although staying healthy and active does no harm. All I’m saying is: notice what you love—and who you love—and keep these things close. And then stick the kettle on and complete the process by indulging in our delicious Hoogly Tea range, made with all the comfort and cosiness of Hygge in mind. Our luxurious and eclectic range is the perfect way to keep the winter blues at bay, with traditional as well as exotic tastes to discover.

For something new and fabulous this Christmas, why not try Masala Chai black tea, combining iconic Indian Assam tea with warm aromatic spices to enchant the senses. Brew this dazzling cuppa strong with milk and sugar to experience the full taste sensation!

Moving eastward on our Hoogly global tea tour, why not give Genmai Cha green tea a whirl? Originally concocted by Japanese farmers, this refreshing delicacy combines Sencha green tea with toasted rice to create a unique brew that must be tried to be believed!

And finish the day with our decadent and sinfully seductive Chocolate Brownie black tea. This is as simple and delicious as it sounds, and will have you racing back to the cupboard with the speed of a greyhound to refill your mug!

That’s all for now, Hoogly lovers. Merry Christmas and a happy new year from all of us at Hoogly. Enjoy your nap! I know my greyhound will…

Written by Chris Bedford

www.hooglytea.com

Nothing says ‘Christmas without the stress’ quite like our Danish ethos of Hygge. The mindful concept basically requires you to act like it’s December all year round, without cramming into rugby-scrum shops to spend all your hard-earned cash on presents for other people. The Danes are masters of Hygge, incorporating it into their daily lives and routines, focussing on the things that make them happy, and ensuring they surround themselves with people or things that bring them joy.

Hygge asks us to cosy ourselves—and our houses—until we’re cocooned in a cotton bud of loveliness that we never want to leave. Fluffy socks, our comfiest lounge pants, soft pillows in our favourite nook of the house to read. Low lamplight and candles, a glass of wine for the bath, a box of chocolates in front of latest TV show. It challenges us to have our friends and family around for giant, homemade feasts and boardgames at any time of the year, not just on specific dates. It urges us to step outside, no matter the weather, and enjoy the world around us in all its glory. To get wet, muddy, snowy, suntanned or sticky. To go for a jog or a cycle, and breathe in the fresh air, noticing the trees, the grass, the sky, and stay fit and healthy so that we can enjoy our Hoogly indulgences even more. Hygge asks us to discover what it is that makes us tick, and to set ourselves like a clock so that we repeat these joyful behaviours day after day. This is why the Danes are some of the happiest people on the planet—and you can be too.

But there is still Christmas to contend with. Sadly, we can’t make it vanish in one swish of a Hoogly wand. However, we can offer you a delightful, delicious and decidedly novel idea for your Christmas gift list this year: our sumptuous range of Hoogly teas! Our tantalising and eclectic range are the perfect present for those hard-to-buy-for friends and relatives, a luxurious and elegantly presented selection that will transport the lucky recipient to a whole new world of taste sensations, at the same time offering all the cosy relaxation of Hygge!

For someone who wants to explore the whole spectrum of our tasty, tranquil treats, why not give them a Hoogly Bag? This is a stylish, branded cotton bag with forty individual wraps of eight different blends, including Apple Strudel green tea, Lemon and Ginger herbal infusion, Chill Out Mint and English Breakfast black tea! It’s a lovely gift for one, but there’s more than enough to satisfy the whole family in this beautiful bumper pack!

For tea lovers everywhere, why not go for a Hoogly Gift Box?! This beautiful and classy box contains 250g of your favourite brew in a lovely glass jar, a five-pyramid tea pod and a branded Hoogly mug! Your friends and family will be thrilled to receive this carefully crafted package that will keep them cosy, calm and joyful throughout the grey early months of the new year!

And for that special someone, pick up a gift that says ‘I think the world of you’ with our Luxury Wooden Box and Bag combo! This tea treasure consists of a gorgeous branded wooden box filled with twenty individual tea pyramids, alongside a cotton bag containing forty wraps. Sixty wraps in total, combining eight different tastes, including Earl Grey, Rhubarb and Vanilla, Classic Green and Cosy Chamomile. Forget flowers and chocolate—this gift will be an unexpected delight this Christmas, giving you a very good reason to escape the cracker jokes and charades by heading to the kitchen and flipping on the kettle!

Whatever you get up to this December, don’t forget to give to the gift of Hygge—and make it last all year round!

Written by Chris Bedford.

www.hooglytea.com

Right now, in the United States, the American football season is building to a crescendo. The days get shorter, the nights get colder, and fans have a decent idea of how their team’s season is going to pan out. Months of off-season anticipation and excitement (the first week of February all the way to September) have led to this; soon we’ll know who is going to make the playoffs and have a chance of playing their way into the most watched sporting event on the planet: the Superbowl. A place where history, dreams and legends are made. Last season’s Superbowl was a perfect example of the wonderful stories that this incredible game can create: on one side, the New England Patriots and quarterback Tom Brady—considered by many to be the ‘GOAT’ (greatest of all time) and winner of five Superbowl titles—versus the Philadelphia Eagles, led by a substitute quarterback called Nick Foles, who was only playing because the star quarterback Carson Wentz was injured. After a momentous, back-and-forth tussle, Foles and the Eagles came out victorious, confirming to many that football is the most unpredictably dramatic sport on earth, and writing Foles’s name into the pantheon of NFL history.

For many English people, the world of pads, helmets and cheerleaders represent a confusing amalgamation of rugby and wrestling; a three-hour circus full of strange movements, endless stoppages and eccentric terminology. And these people aren’t wrong! To the uninitiated, gridiron can appear clunky, overblown and immeasurably tedious. But once you start to pick up the basics of the rules and tactics, a new picture emerges: an unbelievably well-choreographed combination of balletic athleticism, brute strength, chess-like strategy and graceful execution of physics-defying agility.

In the simplest terms, the eleven-man teams are split into Offense and Defence, so that at any given time, one team’s Offense will play the opposition’s Defence—and vice versa. The Offense has four attempts—called downs—to move the ball ten yards by either running with the ball rugby-style, or throwing it down the field to one of the receivers, who will attempt to run in cleverly-devised patterns in order to create space and receive the pass. These attempts are called plays. Once a player is tackled, the play is over and the game stops. The next play starts from where the player was tackled. The ultimate aim is to move the ball into the opposition’s Endzone (similar to the area which you score a try in rugby) thus scoring a touchdown. If the Offense succeeds in getting ten (or more) yards, they receive another four downs. If they fail, they will try and kick (punt) the ball as far away from their Endzone as possible, in order to make it harder for the opposition team’s Offense to score when they take to the pitch. At any time, the Defence can try and strip the ball from the Offense or intercept one of their throws and advance it towards the opposite Endzone.

Still confused? I don’t blame you. It takes a whole heap of time and patience to absorb all the multitude of fine details the game has to offer, to decode what on Earth is meant by Tight End Waggle, bubble-screen, Hail-Mary and quick-slant. But as you slowly start to pick it up, you realise that this sport offers so much more drama, tactical prowess and nail-biting tension than so many others. In a large percentage of matches, the result will go down to the last pass in the last second of the game, with thousands of camera lenses flashing, the pigskin ball arcing through the floodlit heavens, and four or five 200lb men jumping like gazelles to try and grab the prize in the Endzone. And because there are only 32 teams in a country the size of America, competition for places is fierce. A bigtime mistake might be a player’s last. It’s commonplace for players to be cut from a team the morning after a big loss: there’s always someone else waiting in line for their chance. Hard to reconcile that with a sport like cricket or soccer, where some players can have an underwhelming season and still find themselves signed up to the squad.

But this is football. Brutal, relentless, elite. Filled with stories like Brady and Foles, heroes and villains, underdogs and Hall-of-Famers, pride and glory, misery and defeat. If you like sport, my advice is to sit back, grab a hotdog and give the game a real good go. You may be pleasantly surprised by what you find!

And in the spirit of trying something different, don’t forget to flip on the kettle and discover our delicious range of Hoogly Teas! Our blends are as exotic and thrilling as anything American Football can conjure, combining tantalising tastes with the cosy comfort of Danish-inspired Hygge!

After safely removing your helmet and gumshield, try a mug of Baked Apple Chai! Mellow Sri Lankan tea is the quarterback here, carefully coordinating a combination of Apple, Ginger, Cinnamon and cloves to bring you an alluring and harmonious brew that is sure to score a touchdown! 

For those who yearn for the fire and energy found in football, why not try Lemon and Ginger herbal infusion? This satisfying brew will warm your cockles and pads, and give you a zesty edge over the competition. So good you’ll keep coming back for more!

And if you’re after the magic of the Superbowl, bring the special occasion home with Sparkling White tea. This beautiful Chinese brew is elegantly blended with flowers and fruit pieces to give you the refreshing taste of victory with every sip!

That’s it for this week, folks. Bring on game night. Go Vikes!!!

Written by Chris Bedford

www.hooglytea.com

Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.

But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.

After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.

And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.

If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.

And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.

To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!

Written by Chris Bedford

www.hooglytea.com