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Have a Hoogly Christmas

Have a Hoogly Christmas

Advent is finally with us! I think it is now reasonable for us at Hoogly to sneak out first Merry Christmas out. These next few weeks are always my favourite time of year. The decorations can come out, Aled Jones can be sneaked on when no one is looking, and the Christmas films, which multiply year on year, can begin to make their rotation. And if none of those things sound like your kind of Christmas, then whatever it is that you love most can come out too, even if it involves surfing.

 

We take Christmas seriously at Hoogly. We are Danish, after all! Indeed, half of our teas are designed as delicious and indulgent winter treats with all the taste of your favourite desserts but none of the calories. But just as it’s no doubt important to stay warm and well fed over Christmas, there’s also another element which we might all be beginning to get a little panicked over. Don’t worry though, at Hoogly we believe that there is a perfect gift for everyone!

 

The first product to mention is one we are very excited about. Our brand new Luxury Tea Selection Box. Designed by our fantastic team here at Hoogly, this elegant and luxurious box is jam packed with our full range of tea envelopes. It is the perfect gift for either someone with an adventurous palate, or maybe just someone who you can’t decide on a particular tea for. We are certain that it’s beautiful design will delight anyone who lays their eyes on it. Our boxes and envelopes are all 100% recyclable and compostable, so there’s no need to be concerned about any environmental impact. Kick back and enjoy! We are very proud of these selection boxes, and we hope you take as much pride in drinking from their contents as we did in designing them.

 

We also understand that there are those tea aficionados amongst you all with more specific palettes. For those of you who are looking for stocking fillers, our teapods, which contain 5 teabags,  might just be the perfect fit! We offer them across our entire range as well, so whether it’s a caffeine buzz you think they might like, or a warming herbal tea to soothe away the winter chill, we have it. People should be drinking the tea they love, after all.

 

For something similar but just a little bit fancier, we also sell selection boxes of 4 teapods, which are gift wrapped by our wonderful staff. They might not quite fit in a stocking, but  if you can’t narrow down what flavour tea they would want, or maybe the person is just a little bit special, then this is the perfect gift!

 

The final, and maybe most grand of them all, is of course our loose tea starter set. A true set piece of a present, is there anyone who wouldn’t love it? Our teapots are all glass to ensure you get to see the tea leaves transforming the water into those wonderful, deep colours. We at Hoogly know that how something looks is just as important as how it tastes ( although, don’t get me wrong, how something tastes is very important). You also get 50g of a loose tea of your choosing. A very difficult choice! Don’t worry though, you can always add extra flavours to improve the present further,

 

Of course, it goes without saying that christmas is not only a time for gift giving, but also for spreading joy and spending time with the people you love. We just think that if we can spread a little cheer on christmas day then we should let you know! And if you are tired of the growing post-christmas clutter, or want a genuinely sustainable option, then we really are the perfect treat. Our tea, whether loose, bagged or individually wrapped is all compostable and plastic free.

 

Written by Euan Reid

www.hooglytea.com

 

 

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Hampers and corporate gifting.

Hampers and corporate gifting.

Corporate gifting is something that we really love here at Hoogly. We adore it when people ask us to be involved in their hampers. Our teapods, which offer 5 of our unique flavours in teabag form, are the perfect addition to any hamper. We have teas to fit every season, so they can be slipped in as a Christmas thank-you present or perhaps as congratulations to someone who has just completed their first deal.

Let’s step back a little, though, to the origins of the hamper. The hamper is, in most of our minds, synonymous with traditional British family life. I experienced my own pastiche form of this. I remember well the excitement of filling it up with all the things we would eat, the blankets slung on precariously. These trips to various beauty spots for a picnic were an integral part of my childhood. Growing up in Kent, we had the North Downs to contend with, a 153-mile stretch of chalk escarpment, wooded for the most part, covered with wildflowers and cows where it wasn’t. We could also turn north, out to the marshes, to Dickens country, where the land became a little murkier. Still cows, of course, just sunken a little. Since I am not an Arthur Ransome character, I never quite experienced the picnic hamper at its peak. Lashings of ginger beer and corned beef sandwiches. I had to settle for supermarket pork pies and scotch eggs. For nectarines, not freshly scrumped apples (orchards in Kent are a serious business. I couldn’t dig like Mr Fox).

While this, the early twentieth-century British countryside picnic, is no doubt what we think of when we think of the hamper, its origins lie elsewhere. Originating from the Old English "hamper," meaning literally "wicker container," they are, in fact, an invention of medieval Europe. Not used for a picnic, but rather as a cheap box used for transporting food and clothes across great distances. It was as late as the Victorian era when they began to be used for picnics. It was also in this period where we see them begin to be used for gifts. Various artisanal products presented in a hamper for Christmas became a staple of Victorian society.

From this, the idea of corporate gift-giving flourished. Around the midpoint of the twentieth century, companies began to give hampers as gifts to clients. As trade flourished across borders and industries, the concept of sitting down and discussing business began to decline. Phones, for the most part, dealt with day-to-day administration, but, as we have all witnessed, they are less reliable for expressing gratitude. Suddenly, your grandma's Christmas hamper became a revolutionary product. Is there a better way to say thank you to a client if you couldn’t necessarily

be there, or as personalised staff gifts in the increasingly impersonal office environments? Indeed, they became a market in and of themselves, with companies offering to create the hampers for their various corporate clients.

As can be imagined, the internet was a major driving force in the growth of the industry we see today. The internet has allowed the flourishing of smaller craft industries, due to its eradication of barriers to entry, increasing the distances that we can trade with. Whereas before, chances are a quick trip along the high street would be all that could be done, now we have access to pretty much every small seller across the country. The hamper symbolically travels across those same distances it did in medieval Europe, only perhaps with a few more ribbons attached.

The internet also has a habit of reviving cultural moments, long forgotten even by the people within them. The hamper in its wicker container has come full circle and is back with us. While the internet helps to repopulate, the growth is no doubt as a result of increasing interests in sustainability, since wicker is a regenerative material.

We are proud to have been a part of that boom in luxury artisanal products at Hoogly. We embrace the importance of smaller sellers and are driven by sustainability. Our teapods are fully compostable and biodegradable. For a summer hamper, I would recommend one of our white teas, particularly Sparkling White, which is probably our most luxurious tea. Champagne in a mug! For the winter, any of our black teas or rooibos are perfect. Can you imagine anything better than our Chocolate Brownie Tea, for instance, on a cold winter's night?

Written by Euan Reid

www.hooglytea.com

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