WAKE ME UP BEFORE YOU COCOA!
The weather has turned. The days are shorter, the nights are longer, and for most of us, works start and ends in the gloom. Umbrellas are out, flapping and spraying; puddles pepper the roads; the grass is muddy, the pavements are slippy, and you find yourself wearing more and more clothes, outside and in. A few weeks of this grizzly, shivery nonsense, and it feels like it’s been this way forever. Does the sun actually exist? Was its warming fingers on our eyelids just a distant, lovely dream? Did we really go to the beach that time? Were the scents of the barbecue a figment of our collective imagination? Did we really go out for a picnic in the park and watch the dog nosedive into the cocktail sausages?
Yes, we did all those things, and more. But they are in the past. To be filed and treasured. Now, things have changed, people. This is the season for staying in. The season for cranking up the fire or the heating, pulling out your cosiest socks and jumpers, and gathering the board games from the attic. This is the season for scented candles, a good book and a hot water bottle. It’s the season for treating yourself to all the joy of your biscuit cupboards, and then refilling and doing it all over again. In other words, it’s the season of Hygge!
We all have different ways of overcoming the dark and the cold and the winter blues. The Danes use Hygge to focus on all the people and things that make them happy and content—and once they have decided, they introduce these treasures into their lives at every given opportunity. It sounds simple, but it actually takes a bit of getting used to; our fast-paced, digitised society makes it harder and harder to take a step back, breathe, and be mindful of what really matters in life. But with practice, and the help of our nearest and dearest, all of us can be as gloriously cosy and happy as the Danes!
One of the most important elements of Hygge is making connections: with the things you love, but also with nature and its beauty, and the people around us. In the social media age, there can be a tendency to become isolated as a result of the ease of interaction through our phones and computers, with all our news being announced, jokes being told, and stories being shared in a text box, rather than face-to-face. Hygge gently invites us to gather together, in groups large or small, to remind ourselves of the joy and comfort of belonging; of baking messy cakes on a rainy day; of watching a scary film in the dark and chucking popcorn at your mates when someone screams; of having titanic Scrabble matches, whilst keeping an eye on that aunt who gives herself extra points; of simply having a nice cup of tea with friends and remembering the good old days, and planning better ones for the future.
And speaking of cuppas, don’t forget to supplement your cosy gatherings with the only brews that recreate the Danish delight of Hygge—Hoogly Teas! We have a wide range of delicious, healthy, scent-sational and vegan teas to choose from, including rooibos, green tea, herbal blends and traditional tastes such as English Breakfast, peppermint and Earl Grey.
But this year, we’re going one better in the cosy stakes. We’re about to roll out the ultimate winter comfort; the sweet pick-me-up that makes all things better; the treat that thrills kids and adults alike. A night-time settler that is just as good the following morning. In fact, its always the right time for this legendary beverage.
Drum roll please…
Yes, you’ve guessed it.
HOT COCOA IS LANDING!
Feel free to picture confetti falling, balloons rising, trumpets blaring, crowds cheering, and Maroon 5 playing energetically in the background.
(This is our ideal launch party, but the band haven’t replied to our emails as yet)
We have three incredible flavours to choose from: Salt Caramel cocoa (which uses pink Himalayan salt), Mint and Cocoa and Luxury Hot cocoa! All of our fabulous flavours are vegan, and full of the wonderful antioxidant goodness of the cocoa bean, and all made with natural ingredients, including nectar sugar.
We know, we know…unbelievably exciting. We’ve only just stopped dancing ourselves.
Winter is now officially sorted. When the wind howls outside, when rain droplets slalom down the window pane, when the clouds gather and threaten to blot out all memory of summer, pop the kettle on, take a seat, and chill with the globetrotting, taste-tastic, super-cosy phenomenon that is Hoogly Cocoa! …And then get all your friends round and tell them about it!
Sometimes it’s worth keeping things this good a secret.
Until next time Hoogly lovers…have a happy, spooky Halloween!
Written by Chris Bedford