Hoogly Blogs / love tea



Greetings tea lovers! Today, I’m going to talk about a Rooibos, or Red Bush, a relative newcomer to the world stage, but whose popularity and reputation is growing day-by day. The history of Rooibos is rooted in the Cedarberg region of South Africa, where indigenous Khoisan bushmen have used leaves from the Aspalathus Linearis plant for centuries as herbal remedies for a variety of ailments, and for their unique taste. The tea may well have been lost to history with the decline of the Khoisan tribes, but a botanist called Carl Humberg came across the leaves in 1772 and created a more widespread interest in the drink. The mantel was then picked up by Benjamin Ginsberg, a Russian immigrant with tea manufacturing links, who marketed the beverage as a herbal alternative called ‘Mountain Tea.’

With the onset of the Second World War, tea importation from Asian countries became virtually impossible, paving the way for Rooibos to become a credible alternative, shipping all over the world. However, due to the high cost of the seeds, retailers were struggling to keep prices down, and the tea was difficult to buy for many people. However, in the late sixties, Rooibos encountered a stroke of luck, or perhaps fate. A South African mother called Annique Theron wrote and published a book on the tea’s health benefits, which led to more studies being carried out, the results of which created an explosion of interest in Rooibos, and a sharp incline in popularity and uptake.

So, what exactly are these health benefits? First of all, Rooibos is caffeine-free, meaning you can enjoy it at any time of the day without worrying about experiencing any crashes, or getting too ‘wired!’ Additionally, each cup is only 2-4 calories, allowing you to enjoy the smoky brew guilt-free, or incorporate it into a weight-loss programme. Its antispasmodic properties also mean that it can soothe abdominal cramps or pain.

Rooibos has also, in some cases, been shown to be good for your skin! It contains alpha hydroxy acid, which studies have shown can help improve the look of fine lines and wrinkles, and the tea’s soothing effect can reduce redness and irritation, further improving skin tone.

Another health benefit is the presence of antioxidants, which stop harmful free radicals from damaging the body’s cells and causing inflammation that has been linked to serious illness. In addition, Rooibos is rich in healthy bioflavonoids, which can block the release of histamines, helping stave off seasonal allergy symptoms!

So, what on earth are you waiting for? Visit our shop now and feast upon our healthy delights! We currently have two Rooibos blends, the first of which is Danish Pastry, a tasty treat straight from the home of Hoogly, warming you up with a chocolate and cinnamon aroma and a subtly delicious pasty taste. This beautiful brew has all the hallmarks of our wonderful ethos: cosiness, relaxation and indulgence!

Secondly, discover Marzipan Rooibos! This delectable delight is infused with almond pieces, mallow flowers and vanilla to create a cup of liquid luxury that exudes the distinctive taste that we all know and love!

Soon we’ll be adding three great new Rooibos teas to our shop: Classic rooibos, Ginger Biscuit and Sweet Orange, offering even more scintillating scents, tantalising tastes, and cosy comfort! So now there are even more reasons to take a Hoogly home!

 Written by Chris Bedford


Read more
A Hoogly Year!

A Hoogly Year!

Is it me, or is it cold? Properly, bitterly, unacceptably freezing. The summer heatwave now seems like a bad joke, some distant dream involving t-shirts, Magnums and sleeping without a duvet. This morning it was the sort of temperature where getting out of bed seems like a direct contravention of my basic human rights; the sort of temperature where it wouldn’t be ridiculous to wear every single item of your clothing and ride a huskie sled to work. My greyhound has the right idea: he pokes his long nose out of the back door, assesses the climate, and promptly goes back to bed. His canine senses are telling him to prioritise survival over the comfort of his bladder or the filling of his tummy. If I suggest a walk, he looks at me as if I’ve just ripped up his favourite toy in front of him and binned his box of treats. So, we go back to bed, with a warm mug of Hoogly, of course, and wait for the sun to do its thing.

But this time of year is not all bad: we get to have some spooky fun with Halloween (big shout out to the Netflix series ‘The Haunting of Hill House,’ a brilliant story of families and ghosts to get you in the mood for the dark winter to come) In case you’re wondering, my Halloween costume this year will be a hibernating bear. If someone could kindly bring me some trick-or-treat chocolate to my cave, that would be splendid, thank you.

After Halloween we move to Bonfire Night. This is a truly Hoogly celebration, a way to get friends and family together all dressed up in cosy coats, scarves and fluffy socks. It’s a night for icy breath and wellington boots, of mesmerising orange flames and kaleidoscopic firework displays, of burgers and hotdogs with lashings of sauce. Unless it rains, in which case it’s a bit rubbish. But don’t worry you’ve always got a mug of our delightfully Danish tea to sustain you through the unpredictable weather.

And once we’ve navigated November, we move onto the serious stuff. The word that cannot be mentioned. The all-encompassing stress-monster. The jingling bells and familiar songs. The swathes of shoppers elbowing and bumping each other as they cross items their giraffe’s neck list. The day of gorging and regret, punctuated by the giving and receiving of gifts, and the repeat of a good film.

If you survive the-word-that-cannot-be-mentioned, you’ll then find yourself in January, a month of violent introspection and urgent self-improvement, with military-level supplies of fruit and veg stocked up to compliment our new regime of exercise, which we carry out in a manner that suggests we’re being chased down by a monster. Which is why our regime only really lasts until mid-January, February at best. Plus, we’re a bit hungry. For something other than carrots and quinoa.

And then it’s summer again, possibly another heatwave, beaches rammed with the same people who were brawling for presents in December, but this time with less clothes and more burnt skin and beer. At least you can go to work and come home again in daylight—which does improve the working day by 4-5% (the same percentage as getting a free coffee from the barista or discovering that the boss you dislike is off sick.) This is not quite as big as the 12-13% improvement in a working day when you are allowed to punch out early, especially if it’s a Friday and your extra free time bleeds into a weekend. As Mickey Flanagan says, we’re going out out! The list of things that make a working day worse are too long—and the percentages too big—to mention here, but we all know what they are. We’ll choose to ignore them in a burst of Hoogly mindfulness.

To summarise this rant, I would like to say that every season, every day, every moment is improved incalculably by flipping on the kettle and popping in one of our Hoogly tea bags. Bad moods, bad days, bad luck and bad bananas will fall away as you discover our tantalising variety of finely crafted treats, each designed to bring the cosy comfort of Hygge into your life, allowing you to become the centre of attention, the full focus of your relaxation, stripping away stress and strains as if they never existed. Whether you’re a traditionalist, an experimenter, a sweet-tooth or a smooth operator, there is something in our shop for everyone. You may even find the perfect gift for December, and it’s all just a couple of cosy clicks away!

Written by Chris Bedford, 


Read more
Cornish Delights!

Cornish Delights!

I recently crossed a longstanding item off my to-do list by visiting Cornwall, and it was one of the best decisions I’ve ever made! From a base in West Sussex, the drive West was scenic and unhampered by traffic, offering a passing glimpse of the ancient structure of Stone Henge. As I passed the stones, evening fell, and there was some sort of event taking place, which caused Stone Henge to illuminate with flashing neon lights. While not exactly an authentic historical representation of English history, it was certainly eye-catching and an exciting way to get the holiday started!

On the first day I visited Tintagel, a picturesque village that is the stepping stone to a breath-taking walk encompassing stunning clifftop panoramas with links to the legend of King Arthur! You can visit the ruins of Tintagel castle, a medieval fortification, which offers a great insight into the past. If you’re feeling energetic, you can hike across to Tintagel island, whose vantage point offers an unparalleled view of the sea and surrounding verdant country. I chose to take the narrow, steep steps down to Tintagel beach—which offers a small cave, a waterfall, a gentle tide and, fortunately for me, a rare visitor in the shape of a sunbathing seal! Everywhere I went there was fresh air, smiling faces, dogs charging about and beautiful glimpses of the natural world. It was a hugely relaxing and a truly Hoogly way to spend a day!

In the next couple of days, I experienced a number of small, Cornish villages, which offered a glorious sense of community, character and charm. I paid a visit to Padstow, a stunning fishing port near the Camel River. With sandy beaches, water-sports, ferries to nearby attractions and a stunning boat-filled port, there was no shortage of things to see and do. I sampled some local fudge, spotted chef Rick Stein’s local restaurant, delighted in the local craft and gift shops and had a traditional Cornish pasty that knocked my socks off!

From Padstow, I travelled to Boscastle, a hugely attractive medieval harbour and village tucked away in a steep valley. Some of the cottages that line the small stream that runs through the village date back to the 15th century. Boscastle marked the beginning of a mini paranormal tour of Cornwall at the local witchcraft museum, which was full of fascinating stories, artefacts and models that explained the history of witches, the persecution they’d received, and how witchcraft and nature are intertwined.

Things really started to go bump in the night at the famous Jamaica Inn, a pub and hotel located in the romantic wilderness of Bodmin Moor, made famous by Daphne Du Maurier’s novel, and now one of Britain’s most haunted places! A three-course meal was followed by a paranormal investigation as guests were invited to visit haunted rooms—in the dark—and test out ghost hunting equipment such as EVP (electronic voice phenomenon) recorders, temperature gauges and electromagnetic sensors that detected movement. Needless to say, there were a lot of creepy moments, unexplained noises and loud bangs that made me scream! The tour was completed at the atmospheric Bodmin Jail, another famously haunted site, where I was given a talk on the history and workings of the prison—the site of numerous executions—and told about various ghost and spirit sightings. At one point the tour group heard what sounded like a child’s rattle coming from one of the empty cells. This was more than enough for me: I chickened out of the overnight investigation and decided I’d done enough hard time for one evening!

On the journey back, I visited the Somerset town of Cheddar, and Cheddar Gorge. The little town was full of lovely craft shops and tea rooms, leading up a hill to the Gorge itself, a set of caves discovered in the in the early 20th century. Inside there are vast caverns and openings filled with limestone in all sorts of beautiful contortions, having been eroded and shaped over hundreds of thousands of years. It was in these caves that ‘The Cheddar Man’ was discovered—Britain’s oldest complete human skeleton, dated to the Mesolithic period some 9000 years ago! His remains are now in the Natural History Museum, but a replica is still there, and it gives you a sense of awe at the vast age of these caves, and the excitement the first explorers must have felt as they came across wonder after wonder: crystal clear rock pools, undulating ‘waterfalls’ of limestone, stalactites and stalagmites, and crevices in the rock’s ceiling that shoot up for hundreds of feet. The caves are now used to ripen the famous Cheddar cheese, giving it its distinct and delicious flavour. Once back in daylight, I went to a local shop and bought enough cheese to see me through an apocalypse, and made my way home a very happy bunny!

So, Hoogly lovers, if you want a lovely ‘stay-cation’ that couldn’t be more Hoogly, head South and West and keep on going! And when you get there, be sure to start and end each day with a relaxing Hoogly Tea, crafted to create cosiness, tranquillity and mindfulness in everything that you do! And at Hoogly, we’re all about treating yourself to the best things in life. So, if you fancy a Cornish Pasty and ice cream to accompany your tea, I can assure you they are the best in the country!

Written by Chris Bedford!









Read more
Check In With Hoogly!

Check In With Hoogly!

One of the most satisfying things about summer is escaping the grind and going on holiday. And one of the most satisfying things about going on holiday is checking into a lush hotel. As the doors to the accommodation open you can breathe a huge sigh of relief; the stress of packing, driving, flying, document-checking and queuing are over. You can wheel your suitcase inside content in the knowledge that you now have one or two weeks of complete, unadulterated leisure miles away from the rat-race and the strains of everyday life.

I’ve taken the liberty of listing just a few of the reasons that hotel stays are so gloriously pleasing:

No cooking or washing up! This is my personal favourite; being waited upon and served delicious meals every night without lifting a finger, and sauntering off after pudding has been devoured, knowing that someone else has to do dishwasher duties!

A tidy room! This is such a luxury—the wonderful world of housekeeping; somebody kind and patient to make the bed, clean the bathroom and straighten up our suncream-smeared books, spare flip-flops and endless wet towels.

Room service! Now we’re talking! A menu of food and drinks only a phone call away—and you don’t even have to leave the bed! When your stomach hasn’t quite adjusted to the new time zone and you absolutely, positively must have burger, chips and tequila at 10pm…voila, there is it. Genius!

A pool to lounge around! Of course this makes the list; it’s the whole reason we go, isn’t it? A fierce determination to get the perfect sunbed, soak up the rays in a calm, quiet environment, catch up with the latest thriller, and bomb into the pool when we start to look/feel a bit barbecued.

Staying in a hotel is all about indulgence. Treating yourself to something wonderful…just because. It’s about focussing on relaxation and switching off from the world. It’s about experiencing somewhere new whilst never feeling too far from home. And all of these things fit wonderfully into our ethos, Hygge. The Danish mindful way-of-life asks us to seek out pleasure and comfort in all its forms and bask in them. To laugh and to be cosy. To bake a cake with friends and not count the calories. To talk about things that bring us together. To experience the world around us and revel in its beauty.

Drinking our teas is like checking in to a lovely hotel. You can leave your cares and worries aside and be swept away by the indulgent flavours and exciting taste combinations. Allow our calming brews to restore your equilibrium, like the best spa day, draping you in a silk sheet of tranquillity. But don’t forget to party hard with our sweet and naughty offerings, remembering that there’s no judgement on our watch—only lives lived to the full, through pleasure and luxury.

The à la carte recommendation from Hoogly today is Danish Pastry rooibos tea—a wonderfully warming chocolate and cinnamon aroma combined with a subtly delicious and familiar pastry taste. Based on our famous national treat, this brew is seductive, succulent and sensuous—a gift for any tea lover.

As a sensational alternative, why not try Vanilla Chai black tea—with bold and fiery chai spices tempered by elegant and smooth vanilla pieces, this is a well-crafted and distinctive tasting brew that is sure to have you returning for more.

Wherever you go away to this summer, be sure to take a pack of Hoogly tea with you—it’s the perfect accompaniment to a perfect holiday, a slice of delicious Danish indulgence to make you feel at home anywhere in the world.

Written by Chris Bedford.


Read more
Left Continue shopping
Your Order

You have no items in your cart