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The Gift Of Hoogly!

The Gift Of Hoogly!

Nothing says ‘Christmas without the stress’ quite like our Danish ethos of Hygge. The mindful concept basically requires you to act like it’s December all year round, without cramming into rugby-scrum shops to spend all your hard-earned cash on presents for other people. The Danes are masters of Hygge, incorporating it into their daily lives and routines, focussing on the things that make them happy, and ensuring they surround themselves with people or things that bring them joy.

Hygge asks us to cosy ourselves—and our houses—until we’re cocooned in a cotton bud of loveliness that we never want to leave. Fluffy socks, our comfiest lounge pants, soft pillows in our favourite nook of the house to read. Low lamplight and candles, a glass of wine for the bath, a box of chocolates in front of latest TV show. It challenges us to have our friends and family around for giant, homemade feasts and boardgames at any time of the year, not just on specific dates. It urges us to step outside, no matter the weather, and enjoy the world around us in all its glory. To get wet, muddy, snowy, suntanned or sticky. To go for a jog or a cycle, and breathe in the fresh air, noticing the trees, the grass, the sky, and stay fit and healthy so that we can enjoy our Hoogly indulgences even more. Hygge asks us to discover what it is that makes us tick, and to set ourselves like a clock so that we repeat these joyful behaviours day after day. This is why the Danes are some of the happiest people on the planet—and you can be too.

But there is still Christmas to contend with. Sadly, we can’t make it vanish in one swish of a Hoogly wand. However, we can offer you a delightful, delicious and decidedly novel idea for your Christmas gift list this year: our sumptuous range of Hoogly teas! Our tantalising and eclectic range are the perfect present for those hard-to-buy-for friends and relatives, a luxurious and elegantly presented selection that will transport the lucky recipient to a whole new world of taste sensations, at the same time offering all the cosy relaxation of Hygge!

For someone who wants to explore the whole spectrum of our tasty, tranquil treats, why not give them a Hoogly Bag? This is a stylish, branded cotton bag with forty individual wraps of eight different blends, including Apple Strudel green tea, Lemon and Ginger herbal infusion, Chill Out Mint and English Breakfast black tea! It’s a lovely gift for one, but there’s more than enough to satisfy the whole family in this beautiful bumper pack!

For tea lovers everywhere, why not go for a Hoogly Gift Box?! This beautiful and classy box contains 250g of your favourite brew in a lovely glass jar, a five-pyramid tea pod and a branded Hoogly mug! Your friends and family will be thrilled to receive this carefully crafted package that will keep them cosy, calm and joyful throughout the grey early months of the new year!

And for that special someone, pick up a gift that says ‘I think the world of you’ with our Luxury Wooden Box and Bag combo! This tea treasure consists of a gorgeous branded wooden box filled with twenty individual tea pyramids, alongside a cotton bag containing forty wraps. Sixty wraps in total, combining eight different tastes, including Earl Grey, Rhubarb and Vanilla, Classic Green and Cosy Chamomile. Forget flowers and chocolate—this gift will be an unexpected delight this Christmas, giving you a very good reason to escape the cracker jokes and charades by heading to the kitchen and flipping on the kettle!

Whatever you get up to this December, don’t forget to give to the gift of Hygge—and make it last all year round!

Written by Chris Bedford.

www.hooglytea.com

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Black and White Tea!

Black and White Tea!

Greetings Hoogly fans! As I was curled up on my sofa the other day, laid low by a nasty little cold, I flicked through the TV channels and came across a lovely old black and white film called Since You Went Away, a 1944 American flick about a family dealing with those they love being sent away to war. As I sipped my Hoogly Tea, I instantly relaxed as the opening credits rolled, with a fireplace framed in shot, the names of the cast members drifting upwards as the orchestral piece swelled and built to crescendo. I felt a comforting veil of tranquillity fall over me as the film began, the characters communicating with such lovely manners, eloquence and naïve enthusiasm. As the plot played out, there were moving sequences of loss and grief, as well as romance, humour and slapstick, all held together by sweeping violins, cellos and trumpets.

The world the film evoked was so pure and perfect—I was struck by a strange sensation of longing or nostalgia for a time gone by, even though I was born nearly forty years after the film was made. Here, in black and white, was somewhere safe. A retreat from the complexities and pace of modern life. A window into a simpler time, when emotions seemed somehow sharper, when love and loss seemed magnified and bigger than life itself. Which, for a wartime film, was almost certainly the case. Those watching Since You Went Away would’ve been experiencing all the same anxieties, insecurities and loss as the characters in the film. Watching it play out on the big screen, however, may have gone some way to dispelling their emotions: knowing that they weren’t alone, that others were going through similar trials and that by pulling together they might just emerge unscathed on the other side….

…See how easy it is to be swept up in the wave of sentiment?! Gotta love the golden oldies!

After the film finished, it dawned on me just how Hoogly the old black and white movies really are. Our ethos is all about feeling calm and cosy, and making a regular habit of filling your life with the things you love. Watching these classics is like slipping on a comfy pair of pyjamas and socks: soft, reassuring and relaxing. You know exactly what you’re going to get. They demand nothing from you, and you have to give nothing in return. This is Hygge in a nutshell. And once the film is over—simply find another one and do it all again!

And if you can’t decide on a film, here are some Hoogly recommendations:

  1. Wuthering Heights (1939) A dark, brooding interpretation of Emily Bronte’s classic novel set in the Yorkshire Moors starring Laurence Olivier and Merle Oberon. Full of passion, obsession, love and tragedy, this beautiful film is complimented by a rousing score that stays with you long after the end credits. Best enjoyed with Around the Fire Oolong Tea, a cosy combination of smoky tea leaves and warming spices, licked by flames of safflower and crushed chilli—sure you get you through any stormy night on the Moors!
  2. Brief Encounter (1945) An atmospheric romance starring Celia Johnson and Trevor Howard, following a married woman’s chance encounter with a doctor at a train station, which leads to an affair. Full of clipped English accents and repressed emotion, this stunning film explores complex moral issues and has one of the most masterfully constructed final scenes of all time. Woven together by Rachmaninoff’s Piano Concerto number 2, this is definitely best enjoyed with traditional English Breakfast black tea—simple, but full of hidden depths.
  3. Casablanca (1942) Arguably the greatest film of all time, starring Humphrey Bogart and Ingrid Bergman. An American expatriate runs a bar in Casablanca and comes into possession of documents that allow free travel across German-occupied Europe. When his former love Ilsa arrives with her resistance hero husband, she demands the papers, but Rick and Ilsa have unfinished business. With a timeless score, memorable lines and career-best performances, this is a treasure to be enjoyed time and again. Best served with Chocolate Brownie black tea, a wonderfully rich and unapologetically decadent treat that just gets better with each sip!

So, there we are—from Hygge to Hollywood and back again, all you need for complete tranquillity and cosiness is a black and white film and a mug of Hoogly tea!

 

THE END

Written by Chris Bedford.

www.hooglytea.com

 

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Cornish Delights!

Cornish Delights!

I recently crossed a longstanding item off my to-do list by visiting Cornwall, and it was one of the best decisions I’ve ever made! From a base in West Sussex, the drive West was scenic and unhampered by traffic, offering a passing glimpse of the ancient structure of Stone Henge. As I passed the stones, evening fell, and there was some sort of event taking place, which caused Stone Henge to illuminate with flashing neon lights. While not exactly an authentic historical representation of English history, it was certainly eye-catching and an exciting way to get the holiday started!

On the first day I visited Tintagel, a picturesque village that is the stepping stone to a breath-taking walk encompassing stunning clifftop panoramas with links to the legend of King Arthur! You can visit the ruins of Tintagel castle, a medieval fortification, which offers a great insight into the past. If you’re feeling energetic, you can hike across to Tintagel island, whose vantage point offers an unparalleled view of the sea and surrounding verdant country. I chose to take the narrow, steep steps down to Tintagel beach—which offers a small cave, a waterfall, a gentle tide and, fortunately for me, a rare visitor in the shape of a sunbathing seal! Everywhere I went there was fresh air, smiling faces, dogs charging about and beautiful glimpses of the natural world. It was a hugely relaxing and a truly Hoogly way to spend a day!

In the next couple of days, I experienced a number of small, Cornish villages, which offered a glorious sense of community, character and charm. I paid a visit to Padstow, a stunning fishing port near the Camel River. With sandy beaches, water-sports, ferries to nearby attractions and a stunning boat-filled port, there was no shortage of things to see and do. I sampled some local fudge, spotted chef Rick Stein’s local restaurant, delighted in the local craft and gift shops and had a traditional Cornish pasty that knocked my socks off!

From Padstow, I travelled to Boscastle, a hugely attractive medieval harbour and village tucked away in a steep valley. Some of the cottages that line the small stream that runs through the village date back to the 15th century. Boscastle marked the beginning of a mini paranormal tour of Cornwall at the local witchcraft museum, which was full of fascinating stories, artefacts and models that explained the history of witches, the persecution they’d received, and how witchcraft and nature are intertwined.

Things really started to go bump in the night at the famous Jamaica Inn, a pub and hotel located in the romantic wilderness of Bodmin Moor, made famous by Daphne Du Maurier’s novel, and now one of Britain’s most haunted places! A three-course meal was followed by a paranormal investigation as guests were invited to visit haunted rooms—in the dark—and test out ghost hunting equipment such as EVP (electronic voice phenomenon) recorders, temperature gauges and electromagnetic sensors that detected movement. Needless to say, there were a lot of creepy moments, unexplained noises and loud bangs that made me scream! The tour was completed at the atmospheric Bodmin Jail, another famously haunted site, where I was given a talk on the history and workings of the prison—the site of numerous executions—and told about various ghost and spirit sightings. At one point the tour group heard what sounded like a child’s rattle coming from one of the empty cells. This was more than enough for me: I chickened out of the overnight investigation and decided I’d done enough hard time for one evening!

On the journey back, I visited the Somerset town of Cheddar, and Cheddar Gorge. The little town was full of lovely craft shops and tea rooms, leading up a hill to the Gorge itself, a set of caves discovered in the in the early 20th century. Inside there are vast caverns and openings filled with limestone in all sorts of beautiful contortions, having been eroded and shaped over hundreds of thousands of years. It was in these caves that ‘The Cheddar Man’ was discovered—Britain’s oldest complete human skeleton, dated to the Mesolithic period some 9000 years ago! His remains are now in the Natural History Museum, but a replica is still there, and it gives you a sense of awe at the vast age of these caves, and the excitement the first explorers must have felt as they came across wonder after wonder: crystal clear rock pools, undulating ‘waterfalls’ of limestone, stalactites and stalagmites, and crevices in the rock’s ceiling that shoot up for hundreds of feet. The caves are now used to ripen the famous Cheddar cheese, giving it its distinct and delicious flavour. Once back in daylight, I went to a local shop and bought enough cheese to see me through an apocalypse, and made my way home a very happy bunny!

So, Hoogly lovers, if you want a lovely ‘stay-cation’ that couldn’t be more Hoogly, head South and West and keep on going! And when you get there, be sure to start and end each day with a relaxing Hoogly Tea, crafted to create cosiness, tranquillity and mindfulness in everything that you do! And at Hoogly, we’re all about treating yourself to the best things in life. So, if you fancy a Cornish Pasty and ice cream to accompany your tea, I can assure you they are the best in the country!

Written by Chris Bedford!

www.hooglytea.com

 

 

 

 

 

 

 

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Not-so-smartphones and the Hoogly Solution!

Not-so-smartphones and the Hoogly Solution!

It appears that Smartphones are bad for our health. A plethora of recent studies have looked into our daily habits and discovered that there are a myriad of ways in which our favourite toys are doing us harm, some of which are obvious, some of which are really quite surprising. How many of these phone-busting facts were you aware of…?

Phones are a pain in the neck! (and back). The number of young people with back problems has risen sharply over the last year or so, with up to 45% of 16 to 24-year-olds feeling the effects of leaning and stooping over their phones, which can put pressure on spinal discs. And as anyone who has experienced back ache will tell you, it can be fierce, repetitive and a real drag on your mood.

Talking of stooping and leaning over your phone, the risk of accidents whilst absorbed in your screen jumps hugely. You are much more likely to walk into a solid object, trip over your feet, and walk into the road without looking or paying attention to traffic lights. And as any police officer will tell you, using your mobile while driving—even simply listening to someone else talk—is a bad idea and can lead to critical loss of attention.

And if you’re not meandering into a road or smacking into a lamppost, it probably means you’re sitting down—which is another negative offshoot of technological advancement. Lack of physical activity is rife in the smartphone era: it’s so much easier to phone or text than step out of the house or office to go see someone. And that’s not even mentioning the endless hours of games we play on our phones on the commute home and in our living rooms. But our sedentary lifestyles are catching up with us. Obesity increases the risk of serious cardiovascular diseases and some cancers, and puts a huge strain on our bodies. All-you-can-eat data is not a good thing.

Research also indicates that depression and anxiety are on the rise, with many young people affected. Having constant access to the web, with its dark corners, is not ideal, but a lot of mental health issues can arise from surprising avenues. With the knowledge that most people have their phone with them 24-7, a slight lull in email or text alerts can falsely convince a person that they’re being ignored or excluded by people who mean a lot to them. In addition to this, there’s been lot of research into the negative effects of social media on self-esteem: young people are constantly exposed to photos and profiles that are curated and perfected, leading to the false impression that their friends all have perfect, stress-free lives, which can build an inferiority complex and anxiety that you are doing something wrong, or living life in the wrong way. Social media is a powerful tool that has the power to bring people together, but its downsides are an extremely serious issue that has yet to be properly addressed.

Another danger of smartphones is that it can impact your sleeping patterns. Exposure to even small amounts of bright light, especially later in the evening, can interfere with the brain’s production of melatonin, a hormone that regulates sleep and wakefulness. In addition to this, answering emails last thing at night, or playing a stimulating game, will put you into a state of alertness or stress that is less than ideal for drifting off to the land of nod.

Interrupted sleep leads neatly onto the next topic of reduced attention span. The constant exposure to links, updates or alerts—and the dopamine hit that this gives us—greatly reduces our ability to concentrate on one task with full concentration. And as nearly all phone-users know, even the physical presence of a mobile can distract us and take our attention away from our nearest and dearest, as the true extent of our addiction (and let’s make no bones about it—it is an addiction) becomes cruelly apparent. And as we become more phone-centric, we lose connection not only with our friends and family, but we can also impair the development of our children. For thousands of years babies and children have bonded with us through eye contact and learned social cues by observing us communicate and examining our facial expressions. Experts have warned that if we have our eyes locked on our phones when interacting with those around us—and with our children—then we risk losing some key connections and developmental milestones down the line.

What’s the solution to all this glumness? Well, I’m not sure there is a quick-fix or antidote, but we at Hoogly have an idea how to take a step in the right direction: Put the kettle on, make a gorgeous cup of Hoogly tea, wrap both hands around the mug, let the taste and scent elevate your senses and bring you a sense of mindful tranquillity—and then repeat!!

 Written by Chris Bedford

www.hooglytea.com

 

 

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Hoogly Tea Party!

Hoogly Tea Party!

Greetings Hoogly lovers! It looks like the heatwave has subsided for now and our lawns and plants have been given a long-overdue drink from Mother Nature—and we’ve had a chance to turn off our fans and wear at least some of our clothes. This feeling of pleasurable relief is something we’re always looking to replicate in our teas: a lovely treat to look forward to after a long day at work or with the kids; a tasty and refreshing way to take a deep breath and regain your inner balance once more.

And the best thing to do with a good feeling once you’ve got it? Share it around! One of the most Hoogly things you can do—in cool or warm weather—is to host a tea party! Our Danish ethos of Hygge is all about feeling calm and content, surrounding yourself with your favourite people and things and building bonds and memories that sustain and enrich us. So what are you waiting for? Get those invites out and let’s get the fun started!

With Hoogly’s delightful range of brews, there’s something wonderful waiting for every single one of your guests, making the day easy and exciting. You can thrill your visitors with sweet and indulgent treats like Chocolate Brownie black tea, Apple Strudel green tea, or our brand new crowd-pleaser: Berrylicious herbal infusion! For the more traditional tea-drinkers, you can serve up charm and elegance with our English Breakfast black tea, Earl Grey or the calming delights of Chill Out Mint herbal infusion. If your guests want to try something unique and different, why not indulge them with the liquid luxury of Marzipan Rooibos, the national treasure that is Danish Pastry rooibos, or the zest-tastic Spiced Orange herbal infusion. With all these flavours and styles, you can try a different and delicious Hoogly blend with each mug, keeping your taste buds dancing for joy.

And what party would be complete without cake? The Danes are masters at gathering together to get hands-on in the kitchen, keenly aware of the benefits. Being with friends and loved ones, creating in partnership, making a mess and licking the spoon—these are not only a great way to spend an afternoon, but they also help us bond, lower our stress levels, keep us away from those pesky phones and tablets, and hopefully result in a yummy masterpiece!

Why not go even further? Once in a while, make a whole batch of cakes, cookies or muffins, give them a price tag and sell them at your party. The money you raise can go to a charity of your choice—and there are loads of official fund-raising tea parties to help you organise, such as the Marie Curie Blooming Great Tea Party, which seeks the support of tea and cake lovers up and down the country to raise funds and awareness for cancer care—a valuable cause that will affect most of us directly or indirectly at some point in our lives. So invite your friends and neighbours around and get the whole street sipping, scoffing and rock and rolling to create memories that will last for years to come.

And once it’s over, do it all again! What better way to put life’s stresses behind you than to flip on the kettle, turn on the oven and have a Hoogly good time!

Written by Chris Bedford

Visit www.hooglytea.com

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Tea Lions on Our Shirt!

Tea Lions on Our Shirt!

Prepare yourselves, people—this summer, the beautiful game is back in its most beautiful incarnation—the fantastic festival of football that is the World Cup! Yes, Russia 2018 is soon upon us—can you believe it’s been four years already? Four years since England finished bottom of their group after defeats to Italy and Uruguay. Four years since we last huddled in front of the television with a knotted mix of optimism and anxiety in our bellies. And two years since we were knocked out of another major tournament by Iceland…population 334, 252. Urgh, I thought I’d buried that memory…

Still, it’s not good to dwell on the past. Because quite frankly there’s a lot of dwelling to be done. We were last victorious in 1966, of course, and it hasn’t looked much like changing, despite a rousing semi-final appearance in 1990, complete with Lineker’s heroics and Gazza’s tears. This year we approach the tournament with a little less buzz, a little less chest-thumping belief. We’ve been humbled before—oh, how we’ve been humbled—and now England march to Russia not under the banner of potential favourites, but as maverick outsiders, a team of mostly young and upcoming starlets, many of which have never played tournament football. We don’t know what to expect from this squad, but we do know that youth and inexperience can often go hand-in-hand with courageous abandon, burning enthusiasm, and bags and bags of energy and pace! With the likes of Raheem Sterling, Marcus Rashford, Jesse Lindgard, Deli Ali and Harry Kane, we have a core of young players who can compete with and scare any and all opposition. Personally, I’m betting on a semi-final place at least. But, of course, I say that every year…

But what makes a World Cup winning team? Most footy fans will tell you the same thing: it’s about the perfect balance of flair, technical ability, strength in defence and a potent goal threat. Well, and a bit of luck, of course. England’s ’66 team has these qualities in abundance: Gordon Banks in goal, athletic and graceful. Bobby Moore, elegant and solid at the back. Bobby Charlton, a goal machine and driving force from midfield. And Geoff Hurst—hattrick hero in the final—a constant threat to the opposition’s goal. It’s the same for all the great teams. Brazil in 1970, Germany in 1990, Spain in 2010. A blend of silky and smooth with rough and ready, devastating pace with patience and guile, mouth-watering skill with savvy experience. 

And speaking of perfect balances…Hoogly Tea is the ideal accompaniment to your 2018 World Cup matchday, a winning combination of classic and comforting brews, with exotic and undiscovered tastes from around the world!

Here’s a brief rundown of our squad for 2018: For traditionalists, we have delicious English Breakfast and Earl Grey teas—our relaxing riffs on cherished favourites—the perfect beginning, middle or end to any day! For those seeking a little bit of decadence to celebrate a victory or mitigate against defeat, then why not try chocolate brownie black tea, a rich and indulgent brew that caters to your naughty side! For those seeking something to broaden their tea-drinking experience, why not try Danish Pastry Rooibos, which has a seductive warming chocolate and cinnamon aroma with a subtle pastry taste. Or how about Spiced Orange herbal infusion…a zesty summer taste sensation, combining fruit and mulled spices that will thrill your taste buds?!

Whoever you are supporting this summer (Hoogly founder Tina hopes it is Denmark!) make sure you flip the kettle on and calm your nerves with a mug of beautiful Hoogly Tea. If you give us a go in 2018, there is only one winner…and that’s you!

Written by Chris Bedford.

www.hooglytea.com

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GOING GREY!

GOING GREY!

The snow has finally gone and the ‘Beast from the East’ has subsided. No longer are we huddling in front of the fire, putting hot water bottles under our jumpers and tobogganing to work. Our mild, grey mornings with intermittent rain showers and sunless afternoons now appear somewhat welcome; there’s no need to hack at the car with ice picks before setting off in the morning, and no immediate threat of turning into Bambi on ice when braving the pavements. And as I write this, on a thrilling rail replacement bus service, that big orange thing in the sky has even dared to make an appearance, poking its face through a cumulus nimbus, hinting playfully at the promise of weeks to come.

All this excitement calls for a celebration. And what better way to celebrate than with a warm, delicious, cosy and Hoogly cup of tea?! This week our feature brew is Earl Grey black tea, our riff on the classic favourite, which we think you’ll go potty for. Perfect as an accompaniment for breakfast and just as good as a treat or pick-me-up throughout the day, our Earl Grey is a thrilling combination of Sri Lankan black tea and natural bergamot oil, infused with zesty lemon peel and sweet orange blossom. The seductive citrus scent is a joy for the nostrils, and the unique taste will have you racing back to the kettle for more!

The assumption is that Earl Grey is named after Charles Grey, the second Earl Grey, Prime Minister of Britain in the 1830s, who was given a diplomatic gift of tea flavoured with bergamot oil by the Chinese. There are stories—not known to be verified—about a Chinese mandarin gifting Grey the tea after one of Grey’s men rescued the mandarin’s son from drowning, but it has to be taken with a pinch of salt as Grey never set foot in China. It would be nice to think, though, that this delightful blend had such a heroic start to its glorious life in England!

Whether you’re a Prime Minister, a mandarin or simply a tea enthusiast, there are certain rules to follow if you want to make the most of your brew. Here’s our Hoogly step-by-step guide to making the perfect Earl Grey cuppa: Start with fresh, cold water—never pre-boiled water that has been left to cool and subsequently re-boiled. Next, heat the water to 208˚ Fahrenheit, or just under boiling point. Before you pour, warm the pot or mug! This is an important one: when hot water is poured into a cold environment it will cool quicker, which doesn’t allow proper and consistent steeping of the blend. Simply pour hot water in, swirl, and pour away. Finally, experiment with how long you want to steep—or brew—the tea. It’s different for different brews—and different tastes—but once you’ve found your style, you’ll soon be in Hoogly heaven!

Now you’ve got your tea, it’s time to get Hoogly. Get your friends or family over, pull on your comfiest, loungiest clothes, crack out the cakes, bakes and sweets and have a super-chilled evening of light chit-chat, board games and digital detox! This is what our company ethos Hygge is all about, and it’s the perfect way to shed your stress, ditch your dramas and unwind. And with our uniquely delicious Earl Grey blend at your side, you’ll soon be as calm, cosy and contented—just like all those delightful Danes!

 www.hooglytea.com 

Written by Chris Bedford!

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The Hunt For Hoogly!

The Hunt For Hoogly!

Believe it or not, the weather will eventually warm up and Spring can begin in earnest. One of the most highly anticipated events in the coming weeks is Easter, a time for family bonding, gift giving and relaxation.  It’s also a time to indulge in serious amounts of chocolate, as shops are stacked floor to ceiling with our favourite brands in egg form. And there is something extra exciting about finding chocolate within chocolate, with some eggs containing bonus treats!

Easter celebrations take place around the globe, but not all cultures refer to it by the same name. Early Christians knew it as Pesach, the Hebrew for Passover; and today many languages use a variation of this word: Pesach in French, Pasqua in Italian and Pask in Sweden. In Christian tradition, Easter Sunday celebrates the resurrection of Jesus Christ on the third day after his crucifixion, but the historical roots of contemporary festival practices are more widespread.

The origin of the English word is that of a pagan fertility goddess called Eostre, whose celebratory festival always took place during the Spring Equinox. Early European Christian missionaries slowly began to merge the pagan names, timings and some of its symbols into the Christian celebrations. Eostre’s symbol, in fact, was that of a hare or rabbit, thus creating one link to the Easter Bunny! Rabbits also tend to give birth in Spring, so as people saw fields overrun with baby bunnies at this time of year, it was natural to incorporate them into the celebrations, and eventually into Easter.

 And the tradition of eggs goes back even further than the time of Jesus. Many ancient cultures, including the Egyptians and Greeks, viewed the egg as a symbol of fertility and renewed life. Eggs were used in pagan rituals, hung in temples and utilised for mystical practices. As missionaries observed people hunting for eggs in Spring, they began to assign value and meaning to the eggs to describe Christ’s resurrection and renewed life. Eggs would be dyed symbolically: yellow for resurrection, red for the blood of Christ, blue for love. Children would hunt for hidden eggs, and then recount the story associated with them. 

Nowadays, Easter is big business around the world, especially in America, where spending at Easter can reach up to the tens of billions through a mixture of cards, candy and other gifts. This year, make sure you incorporate the gift of Hoogly into your celebrations! Our delicious teas are the perfect accompaniment to your relaxing, family-orientated holiday, created with the Danish concept of Hygge in mind, which focuses on being calm, cosy and enjoying life’s simple pleasures. 

And one of life’s greatest simple pleasures is flipping the kettle on and putting your feet up with a warming brew, surrounded by your favourite people. We at Hoogly can take this simple pleasure to another level with our tantalising range of tasty teas. As Easter approaches, put the stresses of the working week behind you with brews such as Cosy Chamomile, a gorgeous herbal infusion combining snuggly chamomile with lemon verbena, lime leaves and lavender, all especially chosen for their ability to soothe the body and mind. It’s a hug-in-a-mug—what are you waiting for?

If hunting for hidden eggs and other treasure is your thing, then track down and discover Sparkling White Tea!! A magical and elegant blend of Chinese White Tea, fruit pieces and flowers, this sensationally seductive brew will add a touch of glamour to your Easter break!  As with all our teas, it smells as delightful as it tastes, bringing you back again and again to experience its charms!

However you spend this Easter, we hope you feel relaxed, renewed and recharged. And don’t forget to hunt down Hoogly!

By Chris Bedford

www.hooglytea.com
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