Hoogly Blogs / herbal infusions

A Christmas Gift Of Tea!

A Christmas Gift Of Tea!

Greetings Hoogly fans! The festive season is upon us again and Christmas shoppers are already out in force seeking inspiration or hunting down items on gift lists. Finding something for everyone can be a stressful exercise, and there are certain people who are more difficult to buy for than others. What happens when you’ve browsed every website and wrestled your way through every shop in the mall and still come up empty-handed? Well, frustration might set in. With a few dollops of rage and a small helping of panic. What now?! Do you download an app that gives you randomised gift options and choose blindly, hoping for the best? Do you take a punt on something you think they might like but could well end up offending them? Do you get something simple and obvious that, despite all your deep thinking about the problem, ends up looking like you haven’t put much thought in at all? Do you consult a crystal ball or a medium? Or perhaps install listening devices in the person’s home on the off-chance that they might let slip their deepest gift desires over breakfast or while doing the ironing?

The answer to the above questions, of course, is none of these things.

When you’re stuck and about to pull your hair out, look no further than Hoogly Tea for gift ideas! As you know, we’re all about taking the stress out of life and getting you in the mood to chill and be mindful, and we just might have exactly what you’re looking for to alleviate the burden of Christmas shopping hell!

If you’re looking for an elegant gift that will thrill and delight your nearest and dearest, then we have a wide range of treasures to choose from. For example, what tea lover could resist our Winter Warmer Set, which includes a stylish, hand-crafted Hoogly hot water bottle, a ceramic mug with a bamboo lid, a golden spoon and two boxes of tea of your choice! This is the ultimate way to ward off the frosty temperatures, allowing you to stay cosy and calm whilst sipping one of our delicious brews to your heart’s content.

If you’re searching for a simple but charmingly attractive gift, why not go for our Hoogly Teapot? This delightful glass pot has a bamboo lid and a built-in filter, perfectly proportioned for one person. Simply add two teaspoons of loose leaf or one pyramid and you can watch your leaves unfurl in complete tranquillity!

If you’re looking for a cheeky stocking-filler, why not try our Hoogly Tea Sand Timer? We have two options depending on your preference: 3 minutes and 5 minutes. This is an excellent addition to any Hoogly home, with the draining granules providing a surprisingly relaxing way to wait for your scintillating tea to brew!

Stuck for a big and bold prezzie? Look no further than our beautiful Mug and Tea tray. This features a sleek, branded wooden box containing two bamboo-lidded Hoogly mugs and 20 wrapped teas in flavours of your choice, bringing the luxury of the hotel experience to your bedside table. Flavours include customer favourites such as Apple Strudel, Berrylicious, Earl Grey, Cosy Chamomile and Danish Pastry.

For the tea lover in your family who wants to experiment with scent and flavour, then the only choice is our elegant and dramatic Luxury Wooden Box! This attractive gift has six compartments filled with sixty individually wrapped tea pyramids and ten brands to choose from. Watch their eyes widen as they unwrap this sensational brew box and then delight in their effusive enthusiasm as they spend the next few weeks indulging in their eclectic selection, singing the praises of your gift-buying skills!

Last but not least, why not ditch plastic bags for good with one of our charming cotton Bags for Life?! Show off your favourite tea brand and shop with style with a small or large bag—or alternatively use as a gift bag to treat your friends and family to one of the above-mentioned Hoogly gifts!

That’s it for now, folks. I hope you continue to stay safe, happy and contented. Don’t forget to browse our website for further gift ideas, and have a wonderful Christmas!

Written by Chris Bedford

www.hooglytea.com

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RELAX

RELAX

After a long day at work, there’s nothing better than kicking your shoes off at home and finally being able to unwind. Everyone has their own ways to de-stress and chill out, but I think most of us would admit that the easiest (and often the most satisfying) thing to do is to slump on the couch with the TV remote and disappear into a good box set or movie. But if you find that Netflix and ice cream doesn’t always get the job done, then why not try a few activities that will make you happier, healthier and more productive in the long run?! 

 

1. Exercise: This might seem like a ludicrous suggestion after a long, draining day in the office, but it is well known that running can keep your brain young, reduce anxiety and improve your mood. If you’re not the jogging type, then try a brisk walk, listening to your favourite podcast or audio book, and burning some calories while you enjoy the fresh air.

 

2. Read: This is a wonderful way to escape the worries of everyday life, plus it has the added benefits of helping to improve your memory, reduce stress and increase your attention span. Try a genre or style that you normally wouldn’t choose, and you’ll be surprised what exciting surprises the literary world has to offer!

 

3. Cook: Some people (myself included) find cooking incredibly stressful, but for others, following a recipe and measuring out ingredients is an extremely therapeutic hobby, boosting creativity, mood and a sense of control. Plus, you (hopefully) end up with something delightful at the end of the process, preferably something big and cakey.

 

4. Clean: Another counter-intuitive suggestion, but this chore can actually work wonders for your mental health. Tidying, organising and decluttering your personal space allows you to view your home as more restful, clearing out the chaotic thoughts that can often mirror the environment around you.

 

5. Journal: There are many benefits to journaling, including organising your thoughts, helping to purge your mind of repetitive thoughts or anxious feelings, and better understanding yourself and your emotions. The act of writing is itself mindful: even if you’re only drawing simple shapes or letters, it’s a nice way to focus your concentration, noticing the way the pen or pencil interacts with the paper, paying attention to how you feel as you create, and allowing yourself to enjoy the moment.

 

6. Digital detox: It’s always a good idea to ration your screen time, but especially so after a hard day of checking emails and conjuring spreadsheets. It’s important to cut off from the working day where possible, allowing your mind to have the rest it deserves, and focussing on the people and things around you. Do this often enough, and you may find that your mood improves, as well as your sleep, leaving you feeling more refreshed and ready to face the working day.

 

7. Drink a cup of Hoogly tea. Obviously, we’ve saved the best for last! Having a cuppa after work is one of life’s great pleasures, but at Hoogly, we take things to the next level, providing a relaxation sensation that is hard to match! Our teas are lovingly crafted with your mindfulness as our top priority, allowing you to unwind in luxury, enjoying our scintillating scents and tantalising tastes. With this is mind, allow us to present a glorious pick-me-up for the autumn months: Tiramisu black tea! This Italian-inspired masterclass is an indulgent blend of Sri Lankan black tea, coffee beans and cocoa, dazzling your senses with a rich and creamy taste that will soften the blow of the shortening days and reluctant sun. 

 

That’s it for now, Hoogly fans. Keep a look out for the Hoogly Tea Lodge in Preston Park, opening soon to offer the people of Sussex (and beyond) their fix of beautiful brews, classic cakes and a gorgeously laid-back atmosphere packed with Hygge charm. I was fortunate enough to be invited for a sneak preview of the venue, and I was blown away by the friendly team and the quality of the products on offer. If you get the chance to check it out, you will leave with a smile on your face, guaranteed!

 

Written by Chris Bedford

www.hooglytea.com

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A Little Bit of You-Time with Hoogly

A Little Bit of You-Time with Hoogly

Have you ever looked at the clock and it seems to be moving backwards? The passage of time is a strange phenomenon; we all remember occasions when it screams past too quickly—but when it’s sluggish and ugly, it can do weird things to the hands of a clock, or the digital readout on a watch. 

Waiting for a delayed train is one of my personal, time-bending bugbears. Or perhaps labouring through a tedious project at work. Maybe even during a date with a person who is totally wrong for you: a quick glance at the watch to see that seven minutes has elapsed, and you were sure it was two hours. 

Sometimes having the kids home in the summer holidays can feel like this. And especially so after the yawning time-chasms of the national lockdowns, where many parents and guardians became full-time educators as well as boredom-fixers. Six weeks is a long time in anyone’s books, but with littles one around all day long, demanding to be fed, to go on adventures, to play games and to do it now, then the pressure can build on those poor souls looking after them.  What’s worse is the debate and controversy about foreign travel, which has kept many families grounded, unable to get away and put their feet up in the sun. And I haven’t even mentioned the poke-nudge-tantrum when it comes to screens: one family app calculated that parents will be hounded 521 times over the holidays about getting behind a phone, tablet or console. That’s some high-quantity pestering! It can be expensive too, with working parents seeing the bills mount up for childcare and holiday camps—a prospect that is difficult to swallow after the financial and career uncertainty caused by the pandemic.

One thing you can be sure of, dear readers, is that the time will pass, the kids will eventually have a nap or go to bed, and the summer holidays will end. And at the end of the day, when you’ve finally got the couch and the remote to yourself; when your back aches and your head is throbbing; when your feet are blistered from hiking and your hands are sticky from glitter and glue—remember that you’ve earned yourself this time. You deserve the rest—and you deserve the most luxurious treat to accompany your me-time.

And this is where Hoogly tea comes in!

Our Hygge-inspired brews were created with mindfulness and relaxation at their core; they are liquid tranquillity, luring you in with tantalising aromas, before leaving you spellbound with an array of delicious tastes. Our teas are the perfect way to unwind and let go of the shrieking madness of the day-gone-by. Hoogly moves at your pace. It won’t bug you; it won’t tug on your shirt; it won’t demand Minecraft or Fortnite. It will, however, leave you yearning for another cup, drawn in by the naturally healthy and vegan ingredients, woven together in original and elegant ways, and dazzled by the way it makes you feel. You can even rely on Hoogly to look after the environment while you chill, with our plastic-free bags and ethically sourced, fair-trade ingredients!

But if a cup of spectacularly delicious tea just won’t get you there—why not try our seriously indulgent Salter Caramel hot cocoa?! Using Himalayan salt and coconut nectar sugar, this sweet treat is the ultimate way to put the day behind you, with more warmth and comfort than a childhood blanky!

That’s it for now, tea lovers! Good luck with the rest of the holidays, and remember to flip on the kettle whenever you need little bit of Danish delight from Hoogly!

Written by Chris Bedford

www.hooglytea.com

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A New Page

A New Page

Greetings Hoogly fans! I hope you are all safe and well. Since the last blog I’ve had my first vaccination jab, which was an extraordinarily efficient process, with hundreds of people being manoeuvred with military precision through a large hall, with the whole thing (including the fifteen-minute precautionary post-jab wait) only taking about half an hour. Remarkable work by the healthcare and admin teams, and another step closer to freedom. Fingers crossed things continue to look so positive!

In the meantime, I reckon it’s time to once again delve into the delights of the literary world, discovering which books are the new must-reads as the summer season approaches. Books have been a much-treasured lifeline for many over the lockdowns, their escapism and immersion so much more pointed and urgent than in regular life, giving us an opportunity to relieve a bit of pressure from the valve that steadily builds in confinement. In fact, one of the silver linings of my time on furlough was the ability to read a lot more, which creates the space to try new authors and genres, something that can be the most unexpectedly pleasurable and satisfying experience, and one that people often wish they had tried earlier.

For me, the discovery was American author Anne Tyler, a name I had seen countless times on bestselling lists and on bookshelves, but whose book covers and plots had never appealed to me. I sat down with a mug of Hoogly Earl Grey and started a book called ‘A Spool of Blue Thread,’ which is about three generations of a family in Baltimore, their loves and losses, their triumphs and successes, and the way each generation impacts on the next. I instantly fell in love. Tyler has a forensic understanding of family dynamics; her characters are all relatable, their decisions—good and bad—mirror our own, and we feel their sorrow and joy, crying and laughing with them. Humour, in fact, is sprinkled lovingly throughout the book, with seemingly every other line infused with a wry smile or a wink to the reader, which offers a counter-balance to the more emotional scenes, some of which you have to read a few times to properly understand how beautifully crafted, meaningful and poignant they are. Tyler writes, in fact, just as many of us experience family life: with love and fun, intersected with thunderbolts of drama, woven together with compassion, comfort and few unwelcome surprises! I heartily recommend all of her many novels; you couldn’t find a more Hoogly author if you tried!

So what books are making a splash as we speak? Our first Hoogly recommendation is ‘The Lamplighters’ by Emma Stonex. Inspired by true events, this is the story of three lighthouse keepers who vanished from their lighthouse in 1972, with the entrance door locked from the inside. Within the walls, the clocks have stopped; the weather log speaks of a terrible storm, but the skies have been calm all week. Twenty years later, a writer approaches the women the keepers left behind and invites them to tell their story. As they confront their darkest fears, the truth begins to surface… With critical and popular acclaim, ‘The Lamplighters’ is going to be a must-read novel for the summer ahead!

Our next pick is a stunning mash-up of genres. ‘The Devil and the Dark Water’ by Stuart Turton is a historical mystery thriller with elements of crime and the supernatural. It takes place in 1634 as the world’s greatest detective Samuel Pipps is being transported as a prisoner to Amsterdam aboard an East India Company merchant vessel. Almost as soon as the ship leaves the harbour, the devilry begins, with strange symbols appearing on the sails, a dark figure stalking the decks, and animals being slaughtered. Can Pipps and his faithful bodyguard solve an impossible theft and a brutal murder before the ship’s passengers descend into terror and anarchy? The author brings the scenes vividly to life with acute observed details and a poetic descriptions, drawing you into the era and the setting from the very first page, and then carrying you along on a wild and scary ride as the super sleuth follows the clues and battles enemies real and imagined! If you fancy something inventive and different, this is the book for you!!

For kids around ages 9-12, we highly recommend ‘Harklights’ by Tim Tilley. This is the story of Wick, who lives in the terrible Harklights Match Factory and Orphanage, working without rest for Old Ma Bogey. As he dreams of escape, he happens across a tiny baby in an acorn cradle. As midnight chimes, Wick is visited by the Hobs, who are miniature protectors of the forest, who thank Wick for taking good care of the baby. But their gratefulness does not end there: the Hobs offer Wick an amazing opportunity—escape from Harklights and start a new life and adventure with them in the wild! This is a beautiful book, extremely Hoogly in its themes of friendship, family and the natural world, and offering a much-needed message of hope during the difficult times we have all experienced. Kids will love the world that is created inside the covers, and will embrace the Hobs and their urgent need to protect the world around them.

As for the perfect accompaniment to your literary treasures, look no further than a beautiful mug of Hoogly tea! We can’t think of better way to relax and wind down than to pick a cosy nook of your home, curl up with a good read and sip a delicious brew while you immerse yourself in a good story. How about kicking off the summer with a cup of Spiced Orange herbal infusion?! This is a zesty sensation that sings of sunshine, combining fruit and mulled spices to create a taste that will thrill you during those long, warm nights with friends and family!

For something a little different, why not try Blueberry Muffin Rooibos? This tantalisingly toasty brew is infused with sweet berry tones to recreate a classic naughty treat, perfect to accompany breakfast, or as a Hoogly mindful moment at any time of the day as it’s naturally caffeine-free! Sure to become your new favourite cuppa—and as restrictions ease, it will become your guests’ favourite too!

That’s it for now; take care of yourselves, pop the kettle on and stay Hoogly!

Written by Chris Bedford

www.hooglytea.com

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A Flask Of Freedom

A Flask Of Freedom

After months of restrictions, at the time of writing, the country is cautiously opening up. What a long, arduous stretch it has been! Things we used to take for granted have become like a vaguely familiar dream: heading to the shops, meeting someone for a chat, hitting the gym. But now many of the things that brought us a sense of normality and joy are slowly returning, and we can look forward to more freedoms coming our way, should everything go as planned.

What are you most looking forward to doing? Personally, I can’t wait to get a haircut. My wife has done a commendable job with my electric beard-trimmer, and while my hair looks OK with a ‘grade zero’, when it grows back, I look a little like a Lego man with a clipped-on wig. Which is fine when you’re locked down and not seeing anyone—but now I’m about to be viewed in public again, the experts will need to take a good look at my barnet! And I’m also looking forward to getting my ear hair removed by flaming tabs as they do at my barbers. There’s always an accompanying sense of smug satisfaction that I survived the experience without crying.

The opening of gyms is also a most welcome change. I’ve managed to keep myself fairly healthy over the lockdown, but there’s only so many times you can do the same jogging routes—or run up and down the stairs like there’s an emergency—without getting a little weary of the same old routine. It will be wonderful to take a dip in the pool once again, and perhaps try some weights. I can also resume my new-found love of racket sports, although I have much more enthusiasm than I do ability, but it’s certainly a more pleasurable and competitive way to keep fit than trying to beat my personal best time  to the local Tesco and back. 

Tesco, Tesco. The little trooper soldiering on throughout the crisis. A big shout-out to those brave and inspirational workers who kept us fed and watered throughout the pandemic; they really are heroes who deserve all the praise and plaudits that they get. But it will be nice to see another shop. Any other shop. And it will be nice to browse. Such an odd thing to miss, when so much has been taken away, but the ability to breeze freely in sections and shelves, unmolested by online ads or emails, seeing how items actually look in real life, gauging how they would look in your hand, or your living room, or your wardrobe. Don’t get me started on bookshops. Browsing was invented for bookshops, or vice versa, and there is nothing quite like the smell and the feel of physical books, combined with the sea of spines that sit tantalising on the shelf, urging you towards your next literary treasure or discovery. I know I have to budget. I really do. But it’s been so long.

So long since we sat outside and had a pint together. Sharing our stories, our highs and lows, with the ones we love and cherish, enjoying something tasty—maybe even a little naughty—that we haven’t had to prepare. Even though it might be a bit chilly on some days, the return of outdoor hospitality is a welcome boost for both punters and owners, and a great barometer of how far we’ve come, and of all the sacrifices we’ve made, and the liberties these sacrifices have earnt. If cheesy chips don’t help put the last year behind us, then what will?

Well, Hoogly tea, for a start. If you’re not going to the pub, but you are meeting friends of family outdoors for a chat, a walk or a picnic, then fill up a flask with one of our warming and delicious brews, and enjoy the mindful tranquillity that Hoogly does best! You can’t go wrong with our broad and eclectic collection, including traditional teas, herbal blends and even hot cocoa! We aim to put a smile on your face with every sip, and what better way to celebrate the easing of restrictions that to enjoy a cosy cuppa in the midst of nature?! While the air is still nippy, we heartily recommend Around the Fire Oolong tea, a warming and smoky combo of tea leaves and spices, licked by the flames of safflower and crushed chilli to keep you fiery while everyone around you adds extra layers. Or how about Earl Grey black tea, our Hoogly riff on a classic brew, balancing Sri Lankan leaves with bergamot oil, complemented by a cheeky twist of lemon peel and orange blossom. This is my personal favourite of our collection: a dependable and delicious old friend that always hits the spot. Perfect to enjoy on your own, but equally fun to share. Just keep a firm grip on your box of teabags—once your friends get a taste, they’ll be after more!

So that’s it, tea lovers! Until next time, stay safe and be Hoogly to each other!

Written by Chris Bedford

www.hooglytea.com

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FIKA-ing it out

FIKA-ing it out

 

We all know how amazing hygge is: the Danish hard-to-translate word conjures images of candles, fluffy socks and sweet treats. Hygge is a state of mind, and it effuses every cup of tea that Hoogly creates, giving tea-lovers a wonderful sense of cosiness, tranquillity and relaxation—but the Danes are not the only ones who have a little bit of magic up their sleeves. In Sweden they have a rival to hygge, a revolution that is now going global, with a tradition that shares a lot of traits with hygge. Today, we’d like to introduce you to Fika.

Like Hygge, Fika can be used as a verb (We’re Fika-ing today, people!) or a noun (It’s time for Fika!) and it basically means to meet, have a coffee and a chat. It can be done at any time of the day, and can last as long as several hours. It’s also a hugely popular treat for workers during business hours. It will surprise very few of you to learn that Fika is very therapeutic. Pausing from the hectic schedule, munching down on a cinnamon bun and having a hot drink while sharing a nice catch-up is beneficial to productivity, keeping minds fresh and in good spirits. So ingrained is Fika in Swedish culture that some firms add a contract clause stating that workers are entitled to Fika rast (coffee breaks!)

How did Fika come about? It’s thought that the origin of the word is a reworking of the syllables of ‘kaffi,’ the old spelling of coffee. Originally, the coffee was the centre of the ritual. Over time, fikabröd (fika bread) become just as important, the home-baked and fresh cakes tied in to the joyful social aspect of sharing something sweet and enjoying the moment together.

In the 1940s, guests who popped by for Fika were treated to something special. The finest china was on show, no help was needed with the washing up, and thanks to the best-selling book “Sju Sorters Kakor” (Seven kinds of biscuits), seven different types of cakes or biscuits were an obligatory presentation. Six was lazy, eight was showing off! ”Sju Sorters Kakor” is now part of Swedish culture, with each household squirreling away up to four copies, with Swedes firmly believing it’s the most influential book since the bible. There is a fear that Sweden may, in fact, sink in to the sea, due to the excess copies of this Fika literary treasure.

There are so many sweet options to choose from while you Fika, but a good place to start is the princess cake (prinsesstårta). This globe-shaped indulgence consists of a sponge base topped with vanilla pastry cream and oodles of fluffy whipped cream. It will often be enrobed with green marzipan, and crowned with a pink marzipan rose. Some modern bakers will add a thin layer of raspberry jam, although many original recipes omit it!

When summer rolls in, the jordgubbstårta comes out. This luxurious strawberry cake is a combination of sponge, vanilla cream and strawberry jam, covered in whipped cream and a pile of fresh, moist strawberries.  Chocolate-lovers will be drawn to the kladdkaka (sticky cake) a gooey and rich delight, again balanced with whipped cream and fresh berries.

The kanelbulle—cinnamon bun—is a Swedish classic, served in most cafes and bakeries, and an all-time favourite amongst Fika fans. The heavenly fragrance lures you towards its filling, soft and bready body, offering the perfect treat to share with your Fika friends. (I’ll share the moment, but not the cake. Hands off, mate…)

Of course, we at Hoogly approve of Fika—but we would cheekily swap out the coffee for one of our delicious and relaxing teas, of course. And what better brew to enjoy a Scandinavian chit-chat break than Danish Pastry herbal infusion? Riffing on the Danish national treat, this wonderfully warming indulgence is infused with a chocolate and cinnamon aroma, and a deliciously comforting pastry taste. It will seduce tea (and Fika) lovers over and over again!

Alternatively, why not try Apple Strudel green tea—a classic combination of juicy apples and sweet spices, blended with Chinese and Japanese roasted green tea, creating a potent mix of authentic tradition and sweet modernity. Your Fika breaks have never tasted so good!

That’s it for now, Hoogly fans. I hope you all remain safe and well as we look forward to opening up and sharing Fika and Hygge as they were meant to be!

Written by Chris Bedford

www.hooglytea.com

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Well, I never brew that!

Well, I never brew that!

I’m sure I don’t have to tell you guys, but tea is extremely popular. Our favourite beverage is consumed at a ridiculous rate in the UK—some 165 million daily cups, which equates to over 60 billion a year. Worldwide, tea grows in fifty-two countries—and the oldest Chinese tree is over three thousand years old! Did you know that all teas come from the same plant? The sub-tropical evergreen camellia sinensis is native to Asia and is the origin of green, white, oolong and black tea; the difference being how the leaves are withered, rolled and heated—and which additional steps are taken before packaging. Black tea leaves are left to ferment until they become the required dark colour. Oolong’s process is similar, but each stage is quicker. Green tea is steamed or pan fried rather than fermented. White tea is the least processed, mostly being left to dry briefly in the sun before packaging preparation.

But what about herbal teas like peppermint, I hear you ask?! Herbal drinks are technically called ‘tisanes,’ which describe any tea-like herbal infusion made from seeds, nuts, berries, flowers, roots and leaves. Mint and lavender are amongst the most popular herbs used for tisanes, but they are called ‘tea’ more often than not. Combinations of tisanes and teas are very popular, infusing tea leaves with herbs and spices, like fruit in iced tea or cardamom chai. Many of Hoogly’s delicious recipes are made in this way, as we aim for the best possible combination of comfort, scent and taste!

Do you have a penchant for the finer things in life? The priciest teabag ever was created by Boodles jewellers to celebrate PG Tips 75th birthday. The diamond-encrusted bag was valued at £7000 and sold at a charity auction! In terms of expensive cups, China’s Tieguanyin oolong will set you back a wee bit, coming in at £1,500 per pound. On the plus side, the leaves can be brewed up to seven times before the flavour is lost. The reason for the high price is the leaves’ bright colour, their thick, crisp texture, the unique ‘ringing’ sound when the tea is poured, the nutty aroma and the extremely rich flavour!

Until the Victorian era, the English upper classes pronounced tea ‘tay.’ It was seen as being exclusively for the rich, and wealthy ladies would even resort to hiding the key to the tea caddy, or carrying it around their necks in an attempt to keep it away from the maids. Thankfully, tea nowadays is for everyone—but some of us are still extraordinarily particular about the way it is prepared. It is thought that 7% of people are so fussy about how they take their tea that they wouldn’t let anyone else prepare it. Are you a milk-first or bag-first person? Well, milk wasn’t even a factor for a long time. Early tea drinks only happened upon the famous combination as a result of trying to protect their fine porcelain: milk was added to remove some of the tea’s heat so that the cups wouldn’t crack. 93% of tea drinkers now add milk in the UK. In the Himalayas, it’s traditional to add yak butter to a milky black tea. The salt helps high-altitude inhabitants stay hydrated, and it’s so popular that po cha has become the country’s unofficial national beverage!

Tea has also had some surprising uses outside of brewing. Slightly damp tea leaves are sometimes rubbed on uncovered skin as a mosquito repellent. Tea has also been utilised as a natural dyeing cloth, a floor cleaner, meat marinade and to patch up shaving cuts! As if that wasn’t enough—gardeners can often be found using tea leaves for their roses, which love to absorb the leaves’ nutrients through the soil. Tea can also accelerate the process of decomposition on a compost pile. And you thought a Swiss Army knife was versatile!!

Now allow us to recommend our very own versatile selection of relaxing and cosy brews to carry you through the tail-end of winter and lead you into the promise of sunnier skies and happier times ahead! For those of you still shivering and dressed in sixteen layers, stick the kettle on and settle yourself down with a cup of Around the Fire Oolong tea. This reliable customer favourite is cockle-warming combination of smoky tea leaves and hearty spices, licked by flames of safflower and complemented by the fiery charm of crushed chilli. The unique taste will dazzle your senses and the calming warmth will help alleviate the stresses and strains of everyday life.

For those who like to unwind with a sweet treat, why not indulge in our delicious Blueberry Muffin tea? This gorgeous toasty rooibos, infused with succulent fruity delights, is naturally caffeine-free and can be enjoyed at any time of the day. The perfect companion to a good book or TV show!

And finally, for those who enjoy zen and balance in all things, we invite you to discover our amazing Vanilla Chai black tea. In this tantalising brew, bold and fiery chai spices are tempered by smooth and luxurious vanilla, creating the perfect measure of calm, warmth and relaxation. Once you’ve finished the first cup, you’ll want to experience the thrilling sensation again and again.

Until next time, Hoogly lovers… stay safe, enjoy your teas and tisanes, and remember to create a little hygge in your life!

Written by Chris Bedford

www.hooglytea.com

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Wabi-Sabi

Wabi-Sabi

Greetings Hoogly fans! I hope you are all safe and well. While we are still under the long shadow of the pandemic, I thought I’d share something I’d discovered over the last month that made me sit up and pay attention; something that offered a well-timed shift in perspective, and simply put a smile on my face. As with our company’s beloved Hygge ethos, the Japanese concept of Wabi-sabi provides an inspiring and philosophical way of looking at the world, and—just like Hygge—offers a way of reducing stress and feeling better, even in difficult circumstances.

In essence, the ancient Japanese philosophy of Wabi-sabi seeks to counter the world’s obsession with perfection, trends and the purchase of new and fancy items. It views imperfection as meaningful and valid, and in its own way, beautiful. It offers a way to navigate the unpredictability of life by embracing the idea that all things pass, that what we have now is truly worthwhile, even if it is damaged or worn, as long as we love it, and appreciate it.

Wabi-sabi is a cracked and re-glued vase. It’s a misshapen, homegrown fruit or vegetable. It’s a Lego construction built from a box of leftover pieces. It’s an old floor with scuff marks that echo a life well-lived. It’s a button wonkily re-sewn on an old jacket. It asks us to appreciate simplicity, modesty and imperfection in all its guises. By learning to be content with our lot without yearning for more, we can select what we truly love and need, offering a cheery antidote to a materialistic, mass-produced society.

Wabi-Sabi can help us in our everyday lives, too. It allows us to pause and take a mindful step back from the relentless pursuit of perfection, offering the opportunity to count our blessings and rejoice in the way things are rather than the way they could be. It does not diminish or reject the complexity of life and its trials, but chooses to see life as temporary, incomplete and imperfect. A great example is the Japanese art of kintsugi, in which cracked pottery is filled with gold-dusted lacquer to highlight its age and imperfection rather than concealing it.

By utilizing seven Zen aesthetic principles, including Kanso: simplicity, Shibumi: beauty in the understated and Shizen: Naturalness without pretension, Wabi-sabi can also be used to help curate and shape your home. By following the principle of less-is-more, Wabi-sabi seeks to reduce consumption and lessen the strain on our planet. It allows us to appreciate the natural world around us and encourages us to incorporate long-lasting options like wood, steel and stone into open, spacey decors. If you can’t use these natural materials, then you can always take inspiration from nature in your choice of colours, suiting your mood and personality, and bringing a rustic, humble aesthetic into your life that will enable you to treasure the space around you, and imbibe its transience. By getting rid of unloved or unused items, you allow your most cherished items to flourish and shine, and you increase the tranquillity of your surroundings.

Hoogly fans will be delighted to learn that Wabi-Sabi has roots in a Japanese tea ceremony introduced by Zen monk Murata Shukō, who incorporated simple, plain and imperfect Japanese pottery and utensils into the original Chinese ceremony that was traditionally luxurious and lavish, in order to help guests better appreciate what was in front of them. Whereas guests had previously drunk tea and admired the full moon; Shukō wished them to appreciate a half-moon, or a moon covered by clouds. Shukō did not entirely replace the extravagance of the traditional ceremonies, choosing instead for coexistence, but he is credited as being the founder of the more minimalist Wabi-cha ceremony, which then led to Wabi-sabi.

And to celebrate Wabi-sabi, as well as Hygge, why not indulge in one of our most delicious brews, Apple Strudel, which combines Chinese and Japanese green teas, as well as a gorgeous combination of spices, fruit and petals, giving you a taste of the ancient, as well as a cheeky slice of Danish delight!

Until next time, stay safe, look after each other and try a little Wabi-sabi in your life!

 Written by Chris Bedford

www.hooglytea.com

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Book Club

Book Club

It’s that time again! We’re here to help you relax and unwind in authentic Hoogly fashion with our top reading recommendations for the summer and autumn! After the lockdown pause, books are well and truly back in our lives again, and there’s even more to come, with August bringing a wealth of new publishing, plumped up by many titles which were delayed earlier in the year. It’s a very exciting time to be a book lover, people!

First up: we have ‘The Giver of Stars’ by Jojo Moyes. You may be familiar with Jojo’s novel ‘Me Before You’, which was a huge best-seller, and went on to become a hit Hollywood movie of the same name. Her latest book is a wonderful, warm-hearted story about friendship and the power of books. Set in Kentucky during the Great Depression, the book tracks five women across the dust bowls and prairies of America as they encounter hardship and oppression, and tells of their journey to overcome everything by bringing a travelling library of books to those who need them most. With Jojo’s trademark wit and wisdom, as well as beautiful descriptions of Kentucky, this is an absolute must-read! As an accompaniment to this great novel, we recommend our indulgent Luxury Hot Cocoa: a sweet and creamy delight that you will crave over and over again, and just like Jojo’s book, you will feel the need to tell all your friends about it!

Our second pick is Bill Bryson’s ‘The Body.’ Bryson has proved time and again that he is the perfect travel companion, taking us all over the world in his journals, allowing us to see and experience people and places we had never seen before, and offering a window into the lives of others with his trademark sense of humour and fun. This time, Bryson is taking us on a tour of our own bodies, neatly following up from his amazing ‘A Short History of Nearly Everything,’ which laid out the story of science in a zippy, fun and accessible style. Now we have the opportunity to learn about the miracle of our physical and neurological makeup, encountering amazing facts and astonishing stories about how our bodies function and possess the remarkable ability to heal themselves. This is truly a book for anyone! To accompany this great read, we recommend naturally caffeine-free Sweet Orange Rooibos: a delicious sip of sunshine from South Africa, with a lively, zesty natural citrus flavour, and a playful hint of strawberry. Guaranteed to put a smile on your face!

Our final pick is for the little ones in your life. ‘Look Up!’ by Nathan Bryon and Dapo Adeola is a joyous and life-affirming new picture book about loveable Rocket, a space-obsessed girl who wishes everyone was excited as she was about the upcoming meteor shower! If she’s going to be the greatest astronaut, star-catcher and space traveller that has ever lived, she’ll need to convince her big brother Jamal to stop looking down at his phone and start LOOKING UP at the stars. Bursting with fun, energy and eye-popping illustrations, this amazing story will reignite your desire (in true Hoogly fashion) to switch off those screens and switch on to the world around us! And how about something sweet and delicious to complement such a fun-filled story? Try Raspberry, Liquorice & Lavendar black tea, a delightful blend of sharp raspberries and super-sweet liquorice root, sprinkled with lavender flowers for a fresh, floral twist! This is a great summer beverage, equally tasty as an ice lolly, but can be enjoyed at any time of the year, whether you’re reading, relaxing, chilling with friends, or just having some Hoogly time around the house!

If you enjoyed these books, pop into your local Waterstones for some great new recommendations, and remember to flip the kettle on as soon as you’re home—there’s so many different Hygge-inspired brews to try, you’ll never run out of gorgeous-scented, taste-tastic choices!

Written by Chris Bedford

www.hooglytea.com

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COME DINE WITH ME

COME DINE WITH ME

Greetings Hoogly fans! I hope everyone is doing well. It’s great to see the country creeping back into some sort of normality after such a long and difficult few months. While there still seems a fair way to go in this surreal and unprecedented journey, we can at least begin to do some of the things that have been denied to us during lockdown, including eating out! This is a favourite pastime of mine; I love everything about the experience of dining away from home. I especially enjoy the simple pleasure of not having to cook my meal: this is an underestimated joy, and is matched only by the delight of avoiding the washing up. These factors most easily explain why I spend far too much time (and money) in restaurants and pubs—but I can’t help it. There’s something magical about it.

Another huge part of the pleasure of eating out, of course, is the sociability. I think this was one of the things I found hardest about lockdown; the inability to meet regularly with friends and family over a table of good food and catch up on gossip, or put the world to rights with far-reaching debates and conversations. The love of cuisine is something that binds us together; and the experience of the restaurant is something that is best when shared. It starts with the perusal of the menu; the giddy anticipation that comes with the wealth of choice; the slight disappointment that your decision must be boiled down to only one selection, and the promise of something sweet to end the meal.

Then comes the wait. The mouth-watering pause between waiter/waitress visitations, and the smell of the kitchen wafting through the room. And then the plate arrives, placed in front of you like a dream, artfully presented or piled high; a glorious, indulgent reason to be cheerful. The first bite is everything: perhaps you go quiet for a moment. Block everything else out. Spend some alone-time with your main course; taking in the flavour, the texture, the delicate acrobatics of your taste-buds as they are caressed by the food. Once you’ve got to grips with the treat in front of you, the conversations can begin again; declaring how delicious your meal is to others as they confirm the quality of their own dish; swapping stories of where inferior or superior versions of the same meal have been experienced in the past, or perhaps tales of cooking the same dish at home with good or bad results. Sometimes things are left unsaid, however. Jealous glances followed by rueful thoughts. I wish I’d chosen what she’s having. I knew I should have ordered chips. Would it be wrong to ask for seconds?

But food aside, as I mentioned earlier, the loveliest part of dining out is being in the company of those you love and cherish, experiencing a joint adventure that keeps us connected and in touch, creating memories that sustain us through the working week, and through the hardships that inevitably arrive at our door. And the most recent global hardship has made the art of eating into a quite different experience, but one that I think will gradually help us move away from the darker months that preceded these. It will take time, of course. There is naturally, and rightly, an undercurrent of caution to getting back into our old habits, but I think a shared love of quality grub, conversation and lack of kitchen chores will eventually become second-nature once again.

And, of course, there is no better way to round off an evening—whether you’ve been at work, out for a meal, or spending the day at home—than flipping on the kettle and settling down with one of our amazingly relaxing Hoogly teas! We have a huge range of brews that represent our cosy, mindful ethos, helping you find that perfect moment of calm in the storm of modern life. The Hoogly range have scents that are as enticing and delicious as their flavours, and will soon find a special place in your daily routine—and maybe even your heart! We’re all about treating yourself to something special, which is why we love having a meal out, and which is why we design all our teas to put you, the customer, first, helping you focus on the simple things in life that bring you joy and calmness.

Our recommendation today is: Baked Apple Chai black tea. This versatile delight is an excellent accompaniment to any occasion and climate, working from a base of mellow Sri Lankan black tea, which overlaps with the dazzling flavour combination of apple, ginger, cinnamon and vanilla pieces. Throw some blackberry and lime leaves into the equation, and you’ve got yourself a luxurious mug of happiness that will put a smile on your face time and again.

So until next time, stay safe, go at your own pace, and love tea!

Written by Chris Bedford, 

www.hooglytea.com

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Kettle Do Nicely

Kettle Do Nicely

Hello everyone. First off, we at Hoogly would like to extend our best wishes to everyone during this challenging period; we hope you are all doing as well as possible under the circumstances. It can seem trivial to talk about tea during such a turbulent time—and yet, throughout history, people have turned to simple pleasures when things are tough, finding comfort in the familiar and the reliable. Flipping on the kettle is a symbol of crisis management; a beacon that draws us together; a plastic click that says sit down and tell me about it and I’m here for you. So, we say: fill the kettle, flip the switch, and make your favourite cuppa. It won’t change the world, but it might bring a small moment or two of calm, solace and tranquillity.

The main topic of this blog was going to be about the great outdoors and the treasures one can find there. But at a time when less and less of us are venturing outside, this topic, at first, seemed a touch counterintuitive. However, the more I thought about it, the more I figured that the wonderful things I’d seen and learned about didn’t get less wonderful just because I wasn’t going to visit them for a while. In fact, thinking about them took my mind off current events, and put a smile on my face. So, in the end, I decided that I would write about them—and hopefully you’ll find something here that will put a smile on your face too.

The first thing I discovered was something extremely contemporary in terms of nature: a phenomenon known colloquially as ‘witches knickers.’ This is where a shred of stray plastic bag gets caught high up in the branches and twigs of trees, bringing to mind, to those who named it, images of old hags flying around on their broomsticks (presumably without much clothing) and swooping low enough to snag their undergarments in a most unfortunate way. Although this is also a reminder of the excesses of human production, it always gives me a chuckle when I see it.

The second thing I learned about was a spheroblast or burr. This is something I’d seen many times without being able to put a name to it: an anomaly in trees causing various sizes of growths to bulge out from the trunk, sometimes as big as footballs. Burr—as in burr walnut—is often used by luxury car manufacturers and makers of pipes, and the fractal grain of these growths appeal greatly to wood carvers. I like to think of it as trees puffing out their chest with pride—or perhaps with hostility—seeing as Spheroblast sounds like something the X-Men might do battle with!

The final part of the natural world that I discovered was the word Dumbledore. Steady on, Potter fans, it’s not what you think! This is actually another name for the bumblebee! In Britain, our gold and black friend has, in fact, gone by many names: ‘foggy bumbler,’ ‘drumbledrane’ and until fairly recently, the ‘humble-bee.’ Beatrix Potter chose ‘bumble’ instead of ‘humble’ in Tale of Mrs Tiittlemouse (1910)—and by the middle of that decade, Beatrix’s choice had become the norm! Our other literary Potter, of course, has a headmaster with the name Dumbledore, but the character is out of sync with the original West Country meaning: a person who is lethargic, slow, and a little dim.

Fun fact: the bee’s buzz doesn’t come from its wings! It’s actually the sound of the bee’s muscles firing up before take-off, much like a plane or helicopter! Take a peek and have a listen next time you spot a bee on a flower!

And to celebrate the natural world, why not try one of our latest creations…Apricot Blossom green tea?! This uniquely elegant brew is a combination of the downy leaves of Chinese Pai Mu Dan white tea and refreshingly crisp green tea, underscored by the ripe, sunny flavours of soft stone fruit. It’s the perfect accompaniment to an afternoon tea, or can be enjoyed on its own as a tasty treat that will help you relax and unwind.

That’s it until next time, Hoogly fans. Take good care of yourselves, do Hygge, and keep filling your kettle!

Written by Chris Bedford

www.hooglytea.com

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IKIGAI

IKIGAI

Here at Hoogly, we base our products on the concept of Hygge: the Danish lifestyle ethos that values cosiness, mindfulness, and focussing on the things you love the most. Although Hygge is our driving force, we’re always on the lookout for other concepts and ideas that can have a positive influence on our everyday lives, and we think we’ve found just the ticket with an ethos that originates on the other side of the world in Japan.

Ikigai (pronounced ick-ee-guy) is, at its most simplistic, your reason for getting out of bed in the morning. Finding your purpose, or a calling, can be a huge factor in living a long, healthy and fulfilled life. But Ikigai goes further. It asks you to examine yourself, listen to your instincts, and to step outside of the practical routines we adopt in our day-to-day lives, moving closer to the things we feel passionate about.

Your ikigai is a combination of four elements:

-What you love.

-What you are good at.

-What the world needs (your mission)

-What you can get paid for.

Ikigai sits in the centre of where these four elements converge, and helps clarify what makes our life worthwhile. It’s worth spending some time examining the list, making detailed notes on each category, and seeing if there are any overlaps that you hadn’t thought about before. It could be that this is the starting point for finding your ikigai. And even if things don’t seem rosy now, many people who live by ikigai use the concept as a means of looking forward to a brighter future. Much like Hygge, Japanese people see happiness as the sum of small joys experienced in everyday life, whether that is in work or at home. And the more you focus on what it is you actually love, the more you increase the small—and big—joys you will experience.

In order to unlock our purpose, we have to cling on to curiosity. Philosopher and civil rights leader Howard W Thurman states, “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

The Japanese have some of the longest-living people in the world, and there’s a strong chance ikigai plays some part in this. Author Dan Buettner, who has written about longevity, thinks it is not enough to simply know your purpose: you have to put it into action. “In Japan, older people are celebrated, and they feel obligated to pass on their wisdom.” This gives them a focus outside of themselves, in service to the wider community. In Japanese work culture, the team is valued more highly than the individual, and workers are driven by being held in high esteem by their colleagues, being thanked, and being useful to others.

If your work is a strong part of your ikigai, it does not necessary follow that working harder and longer is vital to your happiness. Fulfilment comes, in many cases, from feeling that you are making a difference or helping people. Small gestures matter, even something seemingly trivial as acknowledging someone and smiling. Bigger gestures follow later, as we discover what we love, what breaks our heart, and what makes us come alive (or possibly a combination of all three!) When we know more about these three things, we are a step closer to changing our lives—and even the world—for the better.

We’ve got a pretty strong idea of our purpose here at Hygge: making incredible tea that helps you unwind, relax and find that special moment of bliss in your busy life. We feel good about what we do, and we want you to feel good too, which is why all of our teas are vegan—as well as delicious!

Hoogly’s pick for this month? Well, it has to be Genmai Cha green tea! Like ikigai, this brew comes all the way from Japan, and is now enjoyed as a worldwide delicacy in its own right! Indulge in the intriguing mix of vibrant sencha and toasted rice, combining to create a fresh and invigorating brew that will give you a brand-new way to feel refreshed, rejuvenated and relaxed!

So, until next time, it’s ikigai and goodbye!

 

Written by Chris Bedford

 

www.hooglytea.com

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