About Us

Hoogly Tea is a British brand with a Nordic twist, created to bring a little comfort and indulgence into everyday life. Our teas are crafted with care, offering rich aromas and naturally soothing flavours.

The idea was born from Tina Gloggengieser, a tea enthusiast from Aarhus, Denmark, who now lives in Brighton, UK. Tina’s lifelong passion for food, tea, and the Nordic way of life led her to combine two loves: the joy of tea and the Danish art of cosiness, known as Hygge.

Hygge is more than just a tradition—it’s a feeling. A sense of warmth, wellbeing, and togetherness that can be found in simple, mindful moments. This devotion to comfort and connection is one of the reasons Denmark is celebrated as one of the happiest nations in the world.

At Hoogly, every blend reflects this spirit. Hand-blended and packed in the South East of England, our teas are made using the finest natural ingredients, ethically sourced and fairly traded. We care about every detail—from flavour to sustainability. That’s why our tea pyramids are fully biodegradable, Soil Association certified, and made from plant-based materials—never plastic.

The name Hoogly comes from the pronunciation of “hyggelig”, the Danish word that embodies Hygge. With every cup, we invite you to slow down, savour the moment, and enjoy a little taste of Hygge for yourself.