Nothing says ‘Christmas without the stress’ quite like our Danish ethos of Hygge. The mindful concept basically requires you to act like it’s December all year round, without cramming into rugby-scrum shops to spend all your hard-earned cash on presents for other people. The Danes are masters of Hygge, incorporating it into their daily lives and routines, focussing on the things that make them happy, and ensuring they surround themselves with people or things that bring them joy.
Hygge asks us to cosy ourselves—and our houses—until we’re cocooned in a cotton bud of loveliness that we never want to leave. Fluffy socks, our comfiest lounge pants, soft pillows in our favourite nook of the house to read. Low lamplight and candles, a glass of wine for the bath, a box of chocolates in front of latest TV show. It challenges us to have our friends and family around for giant, homemade feasts and boardgames at any time of the year, not just on specific dates. It urges us to step outside, no matter the weather, and enjoy the world around us in all its glory. To get wet, muddy, snowy, suntanned or sticky. To go for a jog or a cycle, and breathe in the fresh air, noticing the trees, the grass, the sky, and stay fit and healthy so that we can enjoy our Hoogly indulgences even more. Hygge asks us to discover what it is that makes us tick, and to set ourselves like a clock so that we repeat these joyful behaviours day after day. This is why the Danes are some of the happiest people on the planet—and you can be too.
But there is still Christmas to contend with. Sadly, we can’t make it vanish in one swish of a Hoogly wand. However, we can offer you a delightful, delicious and decidedly novel idea for your Christmas gift list this year: our sumptuous range of Hoogly teas! Our tantalising and eclectic range are the perfect present for those hard-to-buy-for friends and relatives, a luxurious and elegantly presented selection that will transport the lucky recipient to a whole new world of taste sensations, at the same time offering all the cosy relaxation of Hygge!
For someone who wants to explore the whole spectrum of our tasty, tranquil treats, why not give them a Hoogly Bag? This is a stylish, branded cotton bag with forty individual wraps of eight different blends, including Apple Strudel green tea, Lemon and Ginger herbal infusion, Chill Out Mint and English Breakfast black tea! It’s a lovely gift for one, but there’s more than enough to satisfy the whole family in this beautiful bumper pack!
For tea lovers everywhere, why not go for a Hoogly Gift Box?! This beautiful and classy box contains 250g of your favourite brew in a lovely glass jar, a five-pyramid tea pod and a branded Hoogly mug! Your friends and family will be thrilled to receive this carefully crafted package that will keep them cosy, calm and joyful throughout the grey early months of the new year!
And for that special someone, pick up a gift that says ‘I think the world of you’ with our Luxury Wooden Box and Bag combo! This tea treasure consists of a gorgeous branded wooden box filled with twenty individual tea pyramids, alongside a cotton bag containing forty wraps. Sixty wraps in total, combining eight different tastes, including Earl Grey, Rhubarb and Vanilla, Classic Green and Cosy Chamomile. Forget flowers and chocolate—this gift will be an unexpected delight this Christmas, giving you a very good reason to escape the cracker jokes and charades by heading to the kitchen and flipping on the kettle!
Whatever you get up to this December, don’t forget to give to the gift of Hygge—and make it last all year round!
Written by Chris Bedford.