The Hunt For Hoogly!
Believe it or not, the weather will eventually warm up and Spring can begin in earnest. One of the most highly anticipated events in the coming weeks is Easter, a time for family bonding, gift giving and relaxation. It’s also a time to indulge in serious amounts of chocolate, as shops are stacked floor to ceiling with our favourite brands in egg form. And there is something extra exciting about finding chocolate within chocolate, with some eggs containing bonus treats!
Easter celebrations take place around the globe, but not all cultures refer to it by the same name. Early Christians knew it as Pesach, the Hebrew for Passover; and today many languages use a variation of this word: Pesach in French, Pasqua in Italian and Pask in Sweden. In Christian tradition, Easter Sunday celebrates the resurrection of Jesus Christ on the third day after his crucifixion, but the historical roots of contemporary festival practices are more widespread.
The origin of the English word is that of a pagan fertility goddess called Eostre, whose celebratory festival always took place during the Spring Equinox. Early European Christian missionaries slowly began to merge the pagan names, timings and some of its symbols into the Christian celebrations. Eostre’s symbol, in fact, was that of a hare or rabbit, thus creating one link to the Easter Bunny! Rabbits also tend to give birth in Spring, so as people saw fields overrun with baby bunnies at this time of year, it was natural to incorporate them into the celebrations, and eventually into Easter.
And the tradition of eggs goes back even further than the time of Jesus. Many ancient cultures, including the Egyptians and Greeks, viewed the egg as a symbol of fertility and renewed life. Eggs were used in pagan rituals, hung in temples and utilised for mystical practices. As missionaries observed people hunting for eggs in Spring, they began to assign value and meaning to the eggs to describe Christ’s resurrection and renewed life. Eggs would be dyed symbolically: yellow for resurrection, red for the blood of Christ, blue for love. Children would hunt for hidden eggs, and then recount the story associated with them.
Nowadays, Easter is big business around the world, especially in America, where spending at Easter can reach up to the tens of billions through a mixture of cards, candy and other gifts. This year, make sure you incorporate the gift of Hoogly into your celebrations! Our delicious teas are the perfect accompaniment to your relaxing, family-orientated holiday, created with the Danish concept of Hygge in mind, which focuses on being calm, cosy and enjoying life’s simple pleasures.
And one of life’s greatest simple pleasures is flipping the kettle on and putting your feet up with a warming brew, surrounded by your favourite people. We at Hoogly can take this simple pleasure to another level with our tantalising range of tasty teas. As Easter approaches, put the stresses of the working week behind you with brews such as Cosy Chamomile, a gorgeous herbal infusion combining snuggly chamomile with lemon verbena, lime leaves and lavender, all especially chosen for their ability to soothe the body and mind. It’s a hug-in-a-mug—what are you waiting for?
If hunting for hidden eggs and other treasure is your thing, then track down and discover Sparkling White Tea!! A magical and elegant blend of Chinese White Tea, fruit pieces and flowers, this sensationally seductive brew will add a touch of glamour to your Easter break! As with all our teas, it smells as delightful as it tastes, bringing you back again and again to experience its charms!
However you spend this Easter, we hope you feel relaxed, renewed and recharged. And don’t forget to hunt down Hoogly!
By Chris Bedford