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Home Comforts

Home Comforts

Greetings Hoogly lovers! Well, what a bizarre few weeks! With the majority of us stuck at home and ordered to stay distant from our friends and extended families, we’ve been forced to make quite a number of adjustments, both physically and mentally. This unprecedented phenomenon has led, no doubt, to many of us experiencing a wide range of emotions, some good, some bad, but in most cases shared by people all over the world who are—for perhaps the first time in human history—all in the same boat together. With this emotional journey in mind, I thought I’d explore some of the words other countries use to describe certain emotions, and the meanings behind them—drawn from Tiffany Watt Smith’s brilliant ‘The Book of Human Emotions.’ At a time when we are more separate than ever, it is comforting to discover what we have in common.

-Dolce Far Niente (Italy) This is the joy of doing nothing. This is quite apt for home-bound isolation, where it’s very easy to run out of things to occupy your time. Quite a few people, however, (if the internet is to be believed) have used their spare time very creatively, starting new projects, creating art and video content, or getting fit and healthy. Hygge aficionados, however, will tell you that there’s absolutely nothing wrong with doing proper zilch.

-Matutolypea. No-one quite knows where—or when—this word originated, but we are all familiar with it. Its name is a combination of the Roman goddess of dawn Mater Matuta, and the Greek for dejection, lype, giving us a compound, which means waking up in a foul, rotten mood.

-Ruinenlust (Germany) Feeling compelled to visit crumbling ruins and abandoned places. There is obviously an element of historical interest to this emotion, but sometimes, as the years pass, I think it’s comforting, now and again, to simply visit something that’s even older than we are…

-Oime (Japan) Feeling uncomfortable at owing someone a debt. I can vouch for this one; my best friend is always happy to sling me a fiver on Friday night—and happier still to watch me pat my pockets awkwardly on a Monday, before frog-marching me to the ATM.

-Nginyiwarrarringu (The Pintupi people of the deserts of Western Australia) This is a jolt of fear that makes a person jump up and look around, trying to discover the cause of their alarm. My greyhound does this regularly, especially in the dead of night, which sets off a chain reaction of jolts, starting with my wife, and then finally, with me. No wonder I wake up with Matutolypea.

-Kaukokaipuu (Finland) Combining kauko—faraway, and kaipuu—a yearning, this Finnish word translates as a craving for a distant land, or, perhaps, anywhere but your home. The pub will do.

-Iktsuarpok (Innuit) This is the restlessness we get when we’re expecting guests, sometimes compelling us to go outside to scan the horizon. A more contemporary reading of this may be the urge to refresh or check your phone for texts or emails. Either way, it’s a familiar, antsy and unsatisfied feeling.

-Gezelligheid (The Netherlands) This is Hygge’s cousin! Derived from the word for ‘friend’, it means both the feeling of being snug and cosy and surrounded by friends, as well as the emotional state of feeling ‘held’ and comforted. Throw in a nice cuppa and you’re on!

 

…And if you want a recommendation for that cuppa, then look no further than one of our most indulgent brews yet: White choc and chilli white tea! This luxurious Chinese concoction is both creamy and sweet, with cocoa shells and apple pieces complementing the elegant white tea, all underscored by the subtle and seductive warmth of chilli!

So, until next time: stay safe and boil the kettle!

Written by Chris Bedford

www.hooglytea.com

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Kettle Do Nicely

Kettle Do Nicely

Hello everyone. First off, we at Hoogly would like to extend our best wishes to everyone during this challenging period; we hope you are all doing as well as possible under the circumstances. It can seem trivial to talk about tea during such a turbulent time—and yet, throughout history, people have turned to simple pleasures when things are tough, finding comfort in the familiar and the reliable. Flipping on the kettle is a symbol of crisis management; a beacon that draws us together; a plastic click that says sit down and tell me about it and I’m here for you. So, we say: fill the kettle, flip the switch, and make your favourite cuppa. It won’t change the world, but it might bring a small moment or two of calm, solace and tranquillity.

The main topic of this blog was going to be about the great outdoors and the treasures one can find there. But at a time when less and less of us are venturing outside, this topic, at first, seemed a touch counterintuitive. However, the more I thought about it, the more I figured that the wonderful things I’d seen and learned about didn’t get less wonderful just because I wasn’t going to visit them for a while. In fact, thinking about them took my mind off current events, and put a smile on my face. So, in the end, I decided that I would write about them—and hopefully you’ll find something here that will put a smile on your face too.

The first thing I discovered was something extremely contemporary in terms of nature: a phenomenon known colloquially as ‘witches knickers.’ This is where a shred of stray plastic bag gets caught high up in the branches and twigs of trees, bringing to mind, to those who named it, images of old hags flying around on their broomsticks (presumably without much clothing) and swooping low enough to snag their undergarments in a most unfortunate way. Although this is also a reminder of the excesses of human production, it always gives me a chuckle when I see it.

The second thing I learned about was a spheroblast or burr. This is something I’d seen many times without being able to put a name to it: an anomaly in trees causing various sizes of growths to bulge out from the trunk, sometimes as big as footballs. Burr—as in burr walnut—is often used by luxury car manufacturers and makers of pipes, and the fractal grain of these growths appeal greatly to wood carvers. I like to think of it as trees puffing out their chest with pride—or perhaps with hostility—seeing as Spheroblast sounds like something the X-Men might do battle with!

The final part of the natural world that I discovered was the word Dumbledore. Steady on, Potter fans, it’s not what you think! This is actually another name for the bumblebee! In Britain, our gold and black friend has, in fact, gone by many names: ‘foggy bumbler,’ ‘drumbledrane’ and until fairly recently, the ‘humble-bee.’ Beatrix Potter chose ‘bumble’ instead of ‘humble’ in Tale of Mrs Tiittlemouse (1910)—and by the middle of that decade, Beatrix’s choice had become the norm! Our other literary Potter, of course, has a headmaster with the name Dumbledore, but the character is out of sync with the original West Country meaning: a person who is lethargic, slow, and a little dim.

Fun fact: the bee’s buzz doesn’t come from its wings! It’s actually the sound of the bee’s muscles firing up before take-off, much like a plane or helicopter! Take a peek and have a listen next time you spot a bee on a flower!

And to celebrate the natural world, why not try one of our latest creations…Apricot Blossom green tea?! This uniquely elegant brew is a combination of the downy leaves of Chinese Pai Mu Dan white tea and refreshingly crisp green tea, underscored by the ripe, sunny flavours of soft stone fruit. It’s the perfect accompaniment to an afternoon tea, or can be enjoyed on its own as a tasty treat that will help you relax and unwind.

That’s it until next time, Hoogly fans. Take good care of yourselves, do Hygge, and keep filling your kettle!

Written by Chris Bedford

www.hooglytea.com

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IKIGAI

IKIGAI

Here at Hoogly, we base our products on the concept of Hygge: the Danish lifestyle ethos that values cosiness, mindfulness, and focussing on the things you love the most. Although Hygge is our driving force, we’re always on the lookout for other concepts and ideas that can have a positive influence on our everyday lives, and we think we’ve found just the ticket with an ethos that originates on the other side of the world in Japan.

Ikigai (pronounced ick-ee-guy) is, at its most simplistic, your reason for getting out of bed in the morning. Finding your purpose, or a calling, can be a huge factor in living a long, healthy and fulfilled life. But Ikigai goes further. It asks you to examine yourself, listen to your instincts, and to step outside of the practical routines we adopt in our day-to-day lives, moving closer to the things we feel passionate about.

Your ikigai is a combination of four elements:

-What you love.

-What you are good at.

-What the world needs (your mission)

-What you can get paid for.

Ikigai sits in the centre of where these four elements converge, and helps clarify what makes our life worthwhile. It’s worth spending some time examining the list, making detailed notes on each category, and seeing if there are any overlaps that you hadn’t thought about before. It could be that this is the starting point for finding your ikigai. And even if things don’t seem rosy now, many people who live by ikigai use the concept as a means of looking forward to a brighter future. Much like Hygge, Japanese people see happiness as the sum of small joys experienced in everyday life, whether that is in work or at home. And the more you focus on what it is you actually love, the more you increase the small—and big—joys you will experience.

In order to unlock our purpose, we have to cling on to curiosity. Philosopher and civil rights leader Howard W Thurman states, “Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”

The Japanese have some of the longest-living people in the world, and there’s a strong chance ikigai plays some part in this. Author Dan Buettner, who has written about longevity, thinks it is not enough to simply know your purpose: you have to put it into action. “In Japan, older people are celebrated, and they feel obligated to pass on their wisdom.” This gives them a focus outside of themselves, in service to the wider community. In Japanese work culture, the team is valued more highly than the individual, and workers are driven by being held in high esteem by their colleagues, being thanked, and being useful to others.

If your work is a strong part of your ikigai, it does not necessary follow that working harder and longer is vital to your happiness. Fulfilment comes, in many cases, from feeling that you are making a difference or helping people. Small gestures matter, even something seemingly trivial as acknowledging someone and smiling. Bigger gestures follow later, as we discover what we love, what breaks our heart, and what makes us come alive (or possibly a combination of all three!) When we know more about these three things, we are a step closer to changing our lives—and even the world—for the better.

We’ve got a pretty strong idea of our purpose here at Hygge: making incredible tea that helps you unwind, relax and find that special moment of bliss in your busy life. We feel good about what we do, and we want you to feel good too, which is why all of our teas are vegan—as well as delicious!

Hoogly’s pick for this month? Well, it has to be Genmai Cha green tea! Like ikigai, this brew comes all the way from Japan, and is now enjoyed as a worldwide delicacy in its own right! Indulge in the intriguing mix of vibrant sencha and toasted rice, combining to create a fresh and invigorating brew that will give you a brand-new way to feel refreshed, rejuvenated and relaxed!

So, until next time, it’s ikigai and goodbye!

 

Written by Chris Bedford

 

www.hooglytea.com

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Turn Over a New Leaf in January!

Turn Over a New Leaf in January!

Greetings Hoogly lovers! Today I’m going to talk about the New Year, and all the opportunities this brings to treat yourself to some Hygge magic. Yes, it’s soon going to be January, that wonderful period of calm reflection, a period collective exhalation after the mayhem of December, turning thoughts away from shopping lists and decorations towards longer-term goals and projects.

Every year, my resolutions are the same: eat better, spend less, tidy more, and read more books. I like to think I’m relatively consistent in sticking to them—at least until mid-March. But the resolution that brings me the most joy and satisfaction is the book-reading. I think carving out time to chill out and become absorbed in a book is one of life’s true pleasures, and one of the most Hoogly things you can do. Hygge, after all, is about focusing on the things that bring you comfort and happiness, and doing those things in the cosiest way possible. So, this January, get in your PJs, pull on your big socks, plop yourself down in your softest chair, and let yourself be fall in love with the literature!

And if you need some top tips for books to read in 2020, then here are Hoogly’s top five books to inspire, thrill and comfort!

  1. The Boy, the Mole, the Fox and the Horse by Charlie Mackesy. This is a stunning gift book for all ages, featuring exquisite illustrations and beautiful conversations between the four animals that will lift your heart, stir your emotions and bring a smile to your face. One to keep on the shelf forever.
  2. Starve Acre by Andrew Michael Hurley. A stark departure from the first choice on the list, this is a wonderfully disturbing little horror novel about a couple who have lost their young son. In the mother’s despair, she turns to a group called The Beacons to find answers about the visions she sees of her son, but in her desperation to find hope, she may possibly unearth something terrible. A gothic rural setting and a pacy narrative make this essential reading for the dark nights of winter!
  3. Blue Moon by Lee Child. Jack Reacher is back! The six-foot-seven former military cop must use every inch of his brawn, logic and intellect to get the better of two criminal gangs who are vying for control over the town where Reacher has just shown up. If you haven’t read Lee Child before, fasten your seatbelt for the best thriller writer in town! The plots are devious, the action is intense, and Jack Reacher one of the coolest, most addictive characters ever created! Electric, white-knuckle stuff!
  4. The Giver of Stars by Jojo Moyes. A romantic novel set in 1930s Kentucky, this absorbing read tells the story of Alice, who, disillusioned with married life, joins a travelling library led by feisty and rebellious Margery O’Hare. But not everyone is overjoyed with the women’s desires to spread the love of books and they come up against stiff resistance that threatens to crush their dreams. Can the women’s belief in each other, and the power of books, win the day?
  5. Northern Lights by Philip Pullman. Now the hit BBC show is underway, huge swathes of us are rediscovering the classic His Dark Materials series, in which plucky Lyra and her shape-shifting animal daemon embark on an adventure that will bring them in contact with witches, child-snatchers and warrior ice-bears, whilst seeking to discover the dark secret at the heart of her world. This is the first in the original trilogy that has captured the imagination of children and adults alike with its imagination, narrative skill and epic world-building.

 

And what better way to accompany your bestselling book than a beautiful brew? Make Hygge one of your New Year’s resolutions and enjoy the scintillating scents and tantalising tastes of Hoogly Teas, bringing tranquillity, relaxation and joy wherever and whenever you need it.

If you aren’t quite ready for the end of the festive season, why not spend January indulging in our uniquely wonderful Christmas Cake Rooibos—a harmonious blend of fruit and spices that will delight friends and family, even on the coldest, darkest days. Truly, a gift that keeps on giving!

If it’s luxury and elegance you’re after, then look no further than White Choc & Chilli White Tea! This creamy and sweet Chinese brew is an aromatic treat, perfect to add a little heat to winter, with a taste that will lure you back time and again!

So that’s it for this month, friends. I hope Santa brings you everything you wish for, including some good books and, hopefully, some delicious Hoogly delights! You deserve it!

Written by Chris Bedford

www.hooglytea.com

 

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A Clean Start

A Clean Start

So, I’m not sure if anyone told you, but Christmas is coming. Looming ominously and gathering size and speed, like the giant rolling ball in Indiana Jones and the Raiders of the Lost Ark. And when it is done, we are most likely to have an influx of stuff. Good stuff. Prezzies, gifts, gestures of goodwill, items from our Santa wish-list. Bag after bag of generosity from friends and family, sitting in our living rooms or on our spare bed, waiting patiently for us to finish our leftover sandwiches and fifth box of chocolates, and maybe also a few naps, before attention is turned back their way, as we try to find a home for all those socks and scarves and underpants; those games and toys and books. Not to mention the fancy and oversized kitchenware and the bathroom smellies. Now I don’t know about you, but in my house, those bags are usually left unattended for a few days before I can summon the energy to find everything a home. This is because, in years gone by, I have been a little bit…how best to put it…messy. I’ve let my tidiness and organisation slide and adopted a policy of ‘that’ll do,’ with a dollop of ‘out of sight, out of mind.’ And, unsurprisingly, when the festive season hits and I add more stuff to an already heaving system, things usually end up going awry.

But there are worse things at sea, right? What’s wrong with a bit of mess? No harm, no foul. Well, actually, there may be something to the old saying about ‘tidy house, tidy mind.’ If we think back to all those moments in our lives when we had a massive clean, I’m willing to bet that nine times out of ten it was a hugely positive experience. Personally, I remember tidying my student digs after weeks (OK, months) of screwed up essays, takeaway pizzas and parties, fuelled by the fear that government agents in hazmat suits were ready to burst through the door and arrest us for crimes against hygiene. And when we were done—weary, sweating and with ten binbags in hand—the place looked amazing and we felt amazing. Being clutter free and clean made us feel invigorated, creative, focussed and happy. We vowed that, from that moment on, we would never be messy again. And we weren’t. For an entire week. And then life happened.

But my point is, tidying works. But we so easily forget. There seems to be a disconnect; the euphoria of being clutter free and relaxed, followed by the gradual accumulation of stuff, and a feeling of underlying stress as a result. It boils down, in essence, to control. If our space is clean and tidy, we feel in control, on top of our tasks, ready to focus on others things. If we are messy, that feeling of control seeps away, creating an ever-increasing feeling of helplessness. Too many rooms, too much grime, too little time. And it’s hard—really, really hard to create change.

But help is at hand. There are now a wealth of writers, bloggers and Instagram stars who dedicate themselves to helping others find the tranquillity and calm that comes from tidiness. Marie Kondo, author of ‘The Life-Changing Magic of Tidying’ offers a wonderfully precise and ruthless ethos to kickstart your cleaning routines. Here are five useful tips from her writing:

1: Does is spark joy? Those items/clothes/books etc loitering in drawers, boxes, cupboards. Do they actively give you proper, smile-inducing, laughter-provoking pleasure? If not, get rid!

2: Don’t let your family see you tidy: Parents, especially, can often try and ‘save’ things from being thrown out. Own your choices, go solo, and if it doesn’t spark joy, you know what to do!

3: Tackle categories, not rooms. For example, deal with all clothes first, then move onto books. It gives you focus and stops you creeping from room to room!

4: Nostalgia is not your friend: Get your blinkers on, people. Don’t be distracted by old photographs, or some pretty rock you found at a beach once, or that blade of grass that Lady Gaga walked on at a festival that one time—focus on your categories and don’t fall down the memory lane rabbit hole, because that’s a perfect way to achieve absolutely zero!

5: Purging feels good. You can give the bulk to charity, or children of friends and family, and the rest can be recycled or put in the bin. You will feel so much lighter, freer, happier and content knowing that you’ve rid yourself of things you neither need nor care for. And, once this stuff is gone, the things that do spark joy are clearly accessible without solving a Krypton Factor puzzle in order to find them!

And…breathe.

Of course, we at Hoogly love the idea of being kind to ourselves. We don’t claim to be the tidiest people in the world (Come on, we make a lot of cakes!), but we do try to follow the Danish ethos of Hygge as best we can, which shares some key themes with Marie Kondo’s books. In Hygge, we seek to fill our lives with the things we love the most: people, food, mementos and places. If it doesn’t bring us cosiness, contentment and happiness, then we say farvel to it—good riddance. Because Hygge is about treating yourself well, spoiling yourself with life’s little luxuries and simple pleasures, and remembering to make a habit of it!

We think Marie Kondo would really dig our Hygge-inspired Hoogly teas. For a start, they are delicious—but they are also crafted with no unnecessary excess—just simple ingredients, well chosen, allowing the scent and taste to speak for themselves.  And not to brag, but our tea boxes are also small, neat and easy to stack! So our kitchen will look pristine… just as soon as we’ve organised all the stray plastic bags, Tupperware, pan lids, bottle tops and recipe books…

So, how about our recommended tea of the week?

Well, what better than a brew that makes you feel cleansed and refreshed inside and out? The cool and classic Chill Out Mint! Our invigorating menthol cuppa not only tastes amazing, but, in some cases, can also aid digestion, freshen breath and ease certain headaches. It’s also naturally caffeine and calorie free, meaning you can enjoy this sumptuous tea without feeling sinful. So simply sit back, relax and let the natural flavour wash over you.

That’s it for now Hoogly fans. Hope you have success in pruning your possessions, and we’ll see you again soon for a nice cup of tea and a chat!

Written by Chris Bedford.

www.hooglytea.com

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Rooibos!

Rooibos!

Greetings tea lovers! Today, I’m going to talk about a Rooibos, or Red Bush, a relative newcomer to the world stage, but whose popularity and reputation is growing day-by day. The history of Rooibos is rooted in the Cedarberg region of South Africa, where indigenous Khoisan bushmen have used leaves from the Aspalathus Linearis plant for centuries as herbal remedies for a variety of ailments, and for their unique taste. The tea may well have been lost to history with the decline of the Khoisan tribes, but a botanist called Carl Humberg came across the leaves in 1772 and created a more widespread interest in the drink. The mantel was then picked up by Benjamin Ginsberg, a Russian immigrant with tea manufacturing links, who marketed the beverage as a herbal alternative called ‘Mountain Tea.’

With the onset of the Second World War, tea importation from Asian countries became virtually impossible, paving the way for Rooibos to become a credible alternative, shipping all over the world. However, due to the high cost of the seeds, retailers were struggling to keep prices down, and the tea was difficult to buy for many people. However, in the late sixties, Rooibos encountered a stroke of luck, or perhaps fate. A South African mother called Annique Theron wrote and published a book on the tea’s health benefits, which led to more studies being carried out, the results of which created an explosion of interest in Rooibos, and a sharp incline in popularity and uptake.

So, what exactly are these health benefits? First of all, Rooibos is caffeine-free, meaning you can enjoy it at any time of the day without worrying about experiencing any crashes, or getting too ‘wired!’ Additionally, each cup is only 2-4 calories, allowing you to enjoy the smoky brew guilt-free, or incorporate it into a weight-loss programme. Its antispasmodic properties also mean that it can soothe abdominal cramps or pain.

Rooibos has also, in some cases, been shown to be good for your skin! It contains alpha hydroxy acid, which studies have shown can help improve the look of fine lines and wrinkles, and the tea’s soothing effect can reduce redness and irritation, further improving skin tone.

Another health benefit is the presence of antioxidants, which stop harmful free radicals from damaging the body’s cells and causing inflammation that has been linked to serious illness. In addition, Rooibos is rich in healthy bioflavonoids, which can block the release of histamines, helping stave off seasonal allergy symptoms!

So, what on earth are you waiting for? Visit our shop now and feast upon our healthy delights! We currently have two Rooibos blends, the first of which is Danish Pastry, a tasty treat straight from the home of Hoogly, warming you up with a chocolate and cinnamon aroma and a subtly delicious pasty taste. This beautiful brew has all the hallmarks of our wonderful ethos: cosiness, relaxation and indulgence!

Secondly, discover Marzipan Rooibos! This delectable delight is infused with almond pieces, mallow flowers and vanilla to create a cup of liquid luxury that exudes the distinctive taste that we all know and love!

Soon we’ll be adding three great new Rooibos teas to our shop: Classic rooibos, Ginger Biscuit and Sweet Orange, offering even more scintillating scents, tantalising tastes, and cosy comfort! So now there are even more reasons to take a Hoogly home!

 Written by Chris Bedford

www.hooglytea.com

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A Time of Waste

A Time of Waste

Plastic is a pretty remarkable material. It’s cheap, strong, long-lasting, and can be made into any shape you can imagine. Humans are so enamoured with the invention that since the fifties, it’s estimated that we’ve created over eight billion metric tonnes of plastic. Although plastic has been put to good use and has been a success in many areas of our everyday lives, the impact of its supreme durability is now becoming horribly evident.

 

Nearly eighty percent of plastic made in the last seven decades has been discarded onto landfills or into the general environment. Less than ten percent is recycled, and the rest is incinerated. This has led scientists, conservationists and activists to call on the population, from top to bottom, to urgently reassess the way we think about and use plastic.

The statistics they cite are damning. More than 8 million tonnes of plastic finds its way into the sea each year, and some experts estimate that, by the middle of the century, there will be more plastic than fish, and that 99% of all seabirds will have eaten some plastic during their lives. The sea also contains over fifty trillion particles of micro-plastic—five hundred times the amount of stars in our galaxy. Sea turtles can mistake plastic bags for tasty jellyfish, floating plastic can tempt a swooping seagull, and young perch will readily eat plastic over plankton. Scientists think that this waste effects over six hundred species, and the damage done by consuming this indigestible poison is often lethal, which is not only an obvious disaster for the creatures themselves, but also has a knock-on effect on our species, as we eat so many sea-dwelling creatures ourselves. Owing to the fact that plastic can degrade into fragments tiny enough to pass through the gut and into the flesh of fish and other animals, we are already consuming the waste plastic that is polluting our oceans. This is not good news, as some plastic is toxic and can cause disruption to the normal functioning of hormones. Additionally, plastic has been known to attract other spilled pollutants and poisons like a magnet, which simply heightens the importance of removing it from our oceans.

It’s not just the sea that is affected, of course. There are over three hundred billion pieces of plastic in the once-pristine Artic, and some of the remote Pacific Islands have some of the highest levels of plastic pollution anywhere on the globe.

As if that wasn’t bad enough, it’s now thought that plastic may be contaminating the air. Microparticles from cosmetics and microfibres from synthetic clothes wash into our sewage systems and enter treatment plants, finally finding their way into the sea. Some particles, however, combine with the sewage and are then used to fertilise farmers’ fields. Once these dry, and the wind picks up, these particles may be blown into the atmosphere where they can be inhaled as we go about our lives.

The good news is, the world is beginning to respond to the problem. The United Nations has engaged in a ‘War on Ocean Plastic,’ creating a CleanSeas campaign which have notable signatories, including the UK and France, Brazil and Italy. The UK itself has enforced a ban on microplastics in “rinse-off” cosmetics, and has tried to raise awareness in communities about the best ways to recycle, and how to avoid single-use plastics where possible.

And we at Hoogly are doing our part too. Our ethos, Hygge, is about being cosy and content, focussing on the things that bring you joy, and most importantly, being kind to yourself. But being cosy starts in your surroundings and your environment: we want the natural world, from which we take so much pleasure, to be as beautiful and healthy as possible, so that it can provide purity, safety and comfort to us now and in the future, helping us find balance and tranquillity in our everyday lives.

To this end, all of our tea pyramids are fully biodegradable, giving you peace of mind every time you flip on the kettle and indulge in our tasty range of brews. In addition to this, we will very soon be packaging and presenting our tea pyramids in fully biodegradable cellophane bags made from natural, renewable sources. The new NatureFlex bags are static-free, compostable, heat-seal viable, and won’t biodegrade on your shelf. So now you can relax, enjoy the Hoogly moment, safe in the knowledge that you’re sharing a smile with Mother Earth.

And if you’re looking for help navigating your way through our delicious selection of eclectic treats, look no further than our Hoogly Brew of the Week: Early Grey black tea. Our riff on an old classic provides the perfect way to unwind in style, with a delicate blend of Sri Lankan tea leaves, infused with bergamot oil and complemented by zesty lemon and sweet orange, offering a scintillating scent as well as a treat for the taste-buds!

That’s it for now. Until next time, look after yourself and the beautiful world around you—and don’t forget, for a huggable cuppa…it has to be Hoogly!

Written by Chris Bedford

www.hooglytea.com

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A Lolly good idea!!

A Lolly good idea!!

Greetings Hoogly fans! The other day I was trying to solve a very difficult problem. I had a tune to a TV programme going around my head, but I couldn’t remember which programme it belonged to. I had a feeling it was a children’s TV show, but the more I hummed it to myself, and the longer it stayed on tip of my tongue, the more frustrated I became. Unlike most problems, this couldn’t be solved with a quick Google search, which is most infuriating to a person in the year 2019. Eventually, my interest waned, but every few days or weeks, the tune would re-emerge organically in my brain, the volume up high, and the irritating process would start all over again. I asked friends and family, but nobody seemed to know. A few friends became as annoyed as I was, clutching their hair and squashing their eyes shut as they tried to force the name to come. It was as if I had passed on some kind of exasperating virus. Eventually, about three months after the tune emerged in my head, somebody cracked it, and, I have to say, it was a huge anti-climax. It turns out that it was the tune for Grange Hill, which I had initially ruled out as a possibility because I knew the original Grange Hill tune, which wasn’t the tune in my head, failing to remember that the tune had changed at some point during the show’s lifespan. Still, at least the mystery was solved, and I could go back to humming songs I knew.

I tell you all this because I’d originally planned to talk about memory, specifically childhood memories of summer, and I realised that the Grange Hill debacle had a certain connection with this thread, although I’m hoping most of your childhood memories come back to you more easily, and bring more pleasure than my farcical episode!

For me, summer is about grass. The back garden and the park. Paddling pools, water pistols, tennis rackets and balls of all shapes and sizes being bounced of the garden wall or accidentally lobbed over the fence. I loved warming up and cooling off. Sliding and diving around, getting mud on my knees and elbows. Five-a-side football with my mates. American football with my dad. Cricket with my great aunt—who at the age of 65 was still capable of delivering a wicked swing delivery and bowling me out!

And in those seemingly endless evenings, I used to love pitching a tent in the back garden, pretending I was an explorer, hunting bugs, escaping furry predators, finding hidden treasure (Cadbury’s Crème Eggs buried by my grandma) and hunting UFOs in the night sky. I would sit out for hours with my cousin, eating Coco Pops from a cake mix bowl, staring at the stars, waiting for ET to swish by, or land, or fire a laser beam. Although we never got any concrete proof, we both swear to the fact that, one evening in Northampton, we saw three orange triangles shoot silently across the sky in a tight formation. Our very own episode of the X-Files!

Last but not least on my list of childhood memories of summer: BBQs! This is a love that, for most people, never really goes away. The scent of grilled foods that you can float on, cartoon-style, drifting out towards where the action is happening, filling your plate time and time again with unashamedly naughty food. Add to this the joy of friends and family huddling around for fun, games and laughter…and third courses…what more could a kid want??

…Well I’ll tell you what more a kid could want!

Hoogly popsicles and ice tea!!

The sun has been pretty unrelenting this summer—nothing like the nonsense of last year’s heat wave—but still intense. To ensure that you stay refreshed and cool off in style, why not try a Spiced Orange or Berrylicious lolly? Simply brew the herbal infusion bags for twice the usual amount of time, pour into a mould shaped to your preference, and leave it in the freezer overnight! By morning, you’ll have some distinctively delicious sweet summer snacks to fuel your fun in the sun!

Alternatively, why not chill out with the elegance and seduction of a Hoogly ice tea? Simply pop two teabags in a heat-proof pitcher, cover with four cups of boiled water, then leave for around five minutes. Then, remove the teabags, sweeten to your preference, then mix in five or six cups of ice until they melt. If you feel like customising your brew, why not add slivers of your favourite fruit and allow them settle into the mix? Pop the finished article in the fridge and you’re ready to rock when the sun gets too hot to handle! For the best iced teas, we highly recommend Chill Out Mint, with its invigorating and cooling menthol character, Cosy Chamomile, with its carefully chosen herbs that relax the body and soothe the mind, and Jasmine Dawn, a delicate and alluring blend of jasmine, vanilla and rose.

So that’s it! Now you’re all set to enjoy a hot, Hoogly summer, confident in the knowledge that you can stay refreshed and mindful with every sip! Here’s to making more happy memories…cheers!

Written by Chris Bedford

www.hooglytea.com

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Take my breath away.

Take my breath away.

Can you remember the first song you ever learned? The first song you ever loved? Incy Wincy Spider? Round and Round the Garden? The Hokey Cokey? Our fascination and obsession with music starts early and, for most of us, locks in for the rest of our lives. The rhythms and comforts of the womb are replaced by the rhythms, beats and melodies of the songs our parents teach us, and the tunes we hear in the world around us. And there are so many reasons we listen, so many reasons we enjoy songs and music: the joy of dance and expressing ourselves; relaxation; hearing a story, or something that relates to us; hearing something that makes us laugh or cry; being blown away by the power or soul of the singer or band; being mesmerised by the intricacy of the arrangement, the sounds of the instruments both familiar and strange, the movement of the melody, the surprises that musical genius offer. Our relationship with music almost feels innate, coiled in our DNA, fundamental to who we are and where we are going. It has the ability to transport us instantaneously to a moment in our past, a form of time travel keenly linked to our emotions, both joyful and sombre. As soon as song that means something to us plays, our mind can recall seemingly every detail about the time and place we last heard it, and what was going through our minds at the time. It can be quite surreal, unsettling even. It shares this trait with our sense of smell, which can also wrench us away from the present, back to a time and place we had long since forgotten.

I remember the first time I discovered the angelic low timbre of Karen Carpenter’s voice at aged ten, listening rapt to such songs as Close to You, Yesterday Once More, Goodbye to Love and There’s a Kind of Hush. When I played these songs, something came over me: an instant sensation of peace, tranquillity and unadulterated pleasure. I listened on loop and couldn’t get enough. I was slightly miffed to find out that I wasn’t the first person to discover The Carpenters; I had been keen to spread the word and claim some of the glory for myself. But when I told my parents about my new obsession, my mum smiled and told me that it wasn’t a great surprise. She told me that when I was a baby, I was a pain in the backside because I would never fall asleep. I would cry and scream and generally cause headaches and chaos. The only thing that calmed me down and lulled me into slumber was a drive in the car with the cassette player turned up, listening to the heavenly tone of Karen Carpenter. I was shocked. I had no memory of this whatsoever, but it was somewhere deep down in my subconscious, just waiting to be released once again. The power of music. And it made me enjoy the Carpenters even more.

Another wonderful aspect of music is the way that it can unite us. Anyone can enjoy music, share in it, sing it, dance to it, and some of the most pleasurable musical experiences are formed at gigs and concerts and festivals, with huge crowds massed for a singular purpose, moving as one organism as the musicians and singers hypnotise and entertain. For me, the unifying power of music took place across generations. When I was young, my Dad introduced me to the Beatles, who had taken over the world when he was a child, creating an excitement and ‘mania’ the likes of which may never be seen again. In the car he would play their early tracks: soulful, roaring rock and roll numbers, but layered with incredible harmonies, jangling guitars and thoughtful lyrics. Hearing the ‘oohs’ and ‘yeah, yeah, yeahs,’ I was intoxicated, and I set about listening to everything they had ever recorded, which took me on a journey through a decade of musical genius. My Dad, however, had very strong views about the Beatles later work, saying he felt ‘betrayed’ by their more experimental, surreal and kaleidoscopic songs, feeling that they had moved too far away from the sweet, ‘pure’ love songs that had been so important to him (and his failed romances) when he was a young man. I didn’t feel the same way, and this was the first time I had experienced music as a divisive topic, but it wasn’t the last—just simply something to accept with a subject that inspires such an emotional response.

The next song that I obsessed over was ‘Take My Breath Away’ by Berlin. Now, this wasn’t because I was a fan of the Hollywood movie Top Gun, with which the song became eternally linked, but, well…OK—full disclosure—I am a HUGE fan of the Hollywood movie Top Gun, and I’ve watched it about fifty times…but I love the song even more. The first time I heard the strange, otherworldly synth bass riff that drives the power ballad, I was transfixed. It felt magical, dreamlike; almost as though it had been written just for me. I listened to it over and over, revelling in the effect it had on me, and found myself, for the first time in my life, truly connecting to a song’s lyrics. As an anxious child, I had always escaped my worries by turning inward, to my imagination and safe spaces in my head, and hearing lines like turning and returning to some secret place inside and, more powerfully, …turned to hear you say, if only for today, I am unafraid, I felt comforted and understood, even though it was a song about romantic love, which at that point I didn’t understand, it was also a song about finding safety and shelter. Well, that and flying supersonic jet planes whilst wearing massive aviator shades.

We at Hoogly understand that a good cup tea is something almost as universal as music, a simple pleasure that brings people together, provides comfort and joy, and a national treasure that elicits strong emotions—even if it sometimes provokes a disagreement or two! (Milk first or second, anyone?)

With the cosy ethos of Hygge as our guide, we’re dedicated to creating experiences that surprise, scintillate and soothe: teas that, like the best songs, will become obsessions, urgent routines, and then trusted old friends. We want you to indulge in our wide variety of tastes, travelling the world with our eclectic mix of brews, but always feeling like you’re in the safety of home.

This week’s Hoogly recommendations are:

-Danish Pastry Rooibos: With the aroma of chocolate and cinnamon tinkling like piano keys over the powerful bassline taste of delicious pastry, this Danish delight will thrill and seduce tea lovers like a catchy chorus.

-Cosy Chamomile herbal infusion. This is a lullaby of a brew, perfect to snuggle up and unwind with, as the smooth chamomile is perfectly harmonised with rose hips, lemon verbena and lime leaves.

-Darjeeling Afternoon Black Tea. Discover the ancient melody of Himalayan Darjeeling, combined with Sri Lankan and Chinese black teas, to create the perfect pitch and tone, giving you a refreshing liquor of delicate complexity.  This is the way tea was meant to be taken.

 

That’s all from us for now. Have a wonderful summer and don’t forget to give Hoogly a chance! It may well take your breath away!

Written by Chris Bedford

www.hooglytea.com

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Going vegan

Going vegan

At Hoogly Tea, we adhere to the Danish ethos of Hygge: a cosy, relaxed way of living that challenges us to focus on the things we love the most, and asks us to incorporate these things into our life as much as possible in order to be regain balance and tranquillity. It is an ethos that allows us to indulge in fluffy socks and naughty treats. It inspires us to create a soft nook of joy in our house, and spend all day reading, or invite friends and family around to bond over board games and baking. It reminds us to explore the beauty and restorative joy of nature, and releases us from the stresses of the everyday slog, while whispering gently in our ear: be kind to yourself.  It’s no surprise that the Danes, who created Hygge, are amongst the happiest people on the planet, and through our range of Hoogly teas, we wish to pass on this happiness, making the flick of the kettle switch a starting point for a whole new—and more mindful—way of experiencing the world.

And in the spirit of exploring new ways of looking at the world, Hoogly is proud to announce our recent Vegan certification, meaning that our entire range is now both Vegan and Gluten-free! We know there are a lot of Vegan Hoogly fans out there, and we’d like to take this opportunity to say hello, thank you for your support, and to talk a little bit about the lifestyle that over three million people in the UK have adopted.

Veganism, in essence, is about making a series of choices in both diet and lifestyle that will help alleviate animal suffering and exploitation around the world, with particular focus on reducing animal slaughter, poor livestock living conditions, the use of animals for cosmetics, makeup, furniture or clothing, as well as attempting to counteract the negative effects of the meat and dairy industries on the climate and environment.

Excitingly, incorporating a plant-based diet can provide a variety of health benefits, and there are many reasons why this may be the case. Vegans avoid red and cured meats, which have been linked with colon cancer. In addition, plant-based diets tend to be higher in fibre, fruit and vegetables, consumption of which usually leads to better long-term wellness. Vegans are also statistically leaner than non-Vegans, perhaps owing to a lower consumption of saturated fats, which in turn may lead to a reduction in diabetes and heart disease.

One aspect of the plant-based diet that often surprises people is the way that cutting out dairy can improve health. Milk products have been linked to a number of chronic ailments, including acne, nasal congestion, digestive issues and migraines, and there are plenty of delicious alternatives to try if you wish to give it a go, such as almond milk, coconut milk and soy milk.

In terms of food, you can enjoy many of your favourite meals such as curries, pizzas, lasagnes, pasties and stews with wonderful, plant-based ingredients—not to mention a whole load of cakes, cookies and brownies! Nowadays there are a huge amount of resources available to give you mealtime ideas: bookshops have entire sections devoted to Vegan recipes, and you can find simple and effective recipes at the click of a button online. And speaking of the web, one of the great parts of adopting this lifestyle is networking with likeminded people on social media, sharing hints, tips and photos, as well as offering support and unity, and keeping the message at the forefront of people’s minds.

And the message is, at its heart, is to act with compassion—to our fellow beings as well as our planet—which is something that we at Hoogly are very keen to promote. For our part, we make all of our tea pyramid bags out of plant extract, which means they are fully biodegradable. It’s a small, very positive step, which, combined with other similar steps, will help us get closer to the kind of world we all wish to see.

Finally, as Summer draws near, we’d like to recommend a juicy June gem…Berrylicious herbal infusion. This fruity treat is bursting with the gorgeous flavours of apple, raspberries and strawberries, counterbalanced by the rich, caramelised notes of roasted dandelion root. So, drag out that deckchair, pop on your sunnies, and indulge in the luxurious taste of sunshine, smiles and endless balmy nights.

Disclaimer: Good weather not guaranteed. Umbrellas advised.

That’s all for now, Hoogly heroes. Be kind to yourself and others, and try adding a little Danish delight to your life…

 Written by Chris Bedford

www.hooglytea.com

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Viva Las Vegas!

Viva Las Vegas!

What a strange place Las Vegas is.

A city carved out of a desert. A place of luxury, glamour and wealth. A place of excess, extravagance and eccentricity. Where else would you find a replica of the Statue of Liberty and the Eiffel Tower in the vicinity of a hotel shaped like a pyramid, and another like a Disney castle? And the hotels are not simply hotels, of course. They have shopping malls, and restaurants, museums and aquariums. They house sports venues, concert venues, computer game tournaments and conferences. And of course, they are home to the lifeblood of Las Vegas: the casino. The twinkling neon mazes that chime and whizz and clink, tempting and teasing you inside with the promise of gold, and keep you there with their clockless walls, free drinks, and smoky seduction. But the House always wins. Despite your best intentions, your secret strategies and your carefully calculated tactics, the chances are that you’ll leave with less than you came with. But that’s OK. You can console yourself with a magic act, or a comedy gig, or a burlesque show. You can learn about the history of atomic testing, the mob, and the sinking of the Titanic before indulging in a meal from any cuisine in the world. You can have waffles, ice creams, ice creams in waffles; pretzels, sausages, sausages in pretzels; milk shakes and cheesecakes watching Chippendale beefcakes. You can watch Celine Dion, or Lady Gaga, and see David Copperfield make things vanish. You can ride a rollercoaster or sit in a car leaning over a skyscraper. You can take a chopper to the Grand Canyon or the Hoover Dam, and you take a stretched Hummer to a nightclub just because you can. You can be yourself, or you can be someone else, or you can be no-one at all. A city of sin doesn’t sit in judgement. Just ask the Heart Attack Grill, where you eat free if you weigh over 350lbs.

As the cab drove away from Gatwick on my return, everything felt a little dull, muted and quiet. For a while, it felt wrong. Then, it felt absolutely right again. Vegas is unique, brazen and memorable, but it’s also like fever dream, where everything is faster, brighter, stronger—but also surreal and edgy and cauldron-hot. I was relieved to be back. Everything in moderation, as they say…but I’d jump at the chance to go again. The aces are high.

And now I’m back I’ll be indulging in a very English past-time: the glorious cup of tea! How I missed it in America! How strange to be denied easy access to such a simple pleasure in a foreign land, especially in a city that has everything for everyone. But now, at long last, the wait is over. I can drink Hoogly to my heart’s content, gently lowering myself from the highs of Nevada, and allowing the beautiful and tantalising tastes to transport me to a place of tranquillity and calm.

As the kettle rumbles and puffs, I begin to think about how Hoogly connects with Vegas. The luxurious quality of our teas, the indulgence, the elegance—like the finest hotels—crafted with the highest quality to bring pleasure and relaxation in equal measure. And the sheer range of tastes, like Vegas’s endless showcase of restaurants, offers something for everyone. Genmai Cha green tea from Japan; White Choc and Chilli—a creamy and sweet Chinese treat; Indian-inspired Masala Chai, delightful Danish Pastry Rooibos; classic English Breakfast black tea—not to mention a decadent collection of sweet and delicious treats, such as Spiced Orange and Berrylicious herbal infusions, Chocolate Brownie Black tea and Apple Strudel Green Tea!

Unlike the twinkling casinos, however, Hoogly is not a gamble. We guarantee you’ll love our seductive scents and gorgeously mellow brews, and that before long, you’ll refuse to go without our calming, cosy and mindful blends, infused with a touch of Danish Hygge!

Go on, roll the dice…you really can’t lose!

 Written by Chris Bedford!

www.hooglytea.com

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Book yourself in for Hygge!

Book yourself in for Hygge!

Greetings Hoogly fans! I hope you’re bearing up well in these unacceptably frigid temperatures; all the steaming breath and numb fingers, the breeze that cuts your ears and the car-ice that makes you late.  Can anyone even remember the heat wave now? And apparently there’s snow on the way: I knew I should have chained myself to the sun-lounger last time I was in Spain. But it is what it is—and we’ll make the most of it, like we always do. Even though we have to take down the Christmas decs, and we’ve nearly run out of chocolate. Oh, the misery!

 

But there is hope! One pastime, in particular, is especially good for overcoming the January blues in true Hoogly style: the simple pleasure of reading! Hygge asks us to be cosy and comfortable, and to do the things we love, with the people we love, in the places we love. And what better way to snuggle up, escape to far-off lands and meet interesting characters than within the pages of a good book?! There is something unfailingly magical about the smell of a new book; the excitement of starting a new adventure, the way a good author taps into your imagination and emotions, allowing you to see and feel things outside of your ordinary experience, to test the boundaries of what is possible, to discover what it means to be human, and to share a connection with a group of people you will never meet, but can hold in your heart forever.

I say all this, of course, because I’m biased: not only do I love books, but I love that fact that you can share a book with a cup of tea! Is there greater happiness to be had than the sip-and-flick? The answer to that is: probably not—but it helps to have the right book and the right cup of tea. The tea of course, is the easy part, which we’ll come to a little later (spoiler alert: it’s Hoogly!) The right book, however, is a little trickier. But help is at hand, as it always is, from our Hoogly book club! For January, we’ve chosen two books we love as a starting point:

The Woman in the Window by A.J. Finn. This best-selling novel is about Anna, a former child psychologist, whose chronic agoraphobia has kept her inside her New York City apartment for ten months, bingeing on old black-and-white movies and watching her neighbours in other apartments. One day Anna hears a frenzied scream and witnesses something she wasn’t meant to see. Can she summon the strength to uncover the truth about what happened? Will anyone trust her? Can she trust herself? This is a wonderfully claustrophobic thriller, reminiscent of Hitchcock’s classic film Rear Window, but full of contemporary issues, destined to be enjoyed and talked about for a long time to come!

Our second choice is The Language of Kindness: a Nurse’s Story by Christie Watson. This memoir recalls Watson’s twenty-year career, including stints at Great Ormond Street hospital and St Mary’s hospital in Paddington. In an easy-to-read style, Watson explores what it means to be a nurse: an indiscriminate act of caring, compassion and empathy, and remembers moving and poignant stories from her career, including the miraculous survival of a premature baby. As the NHS continues to make headlines, this is a beacon of hope in troubled times, reminding us of the best in human nature and the power of love.

And while you’re enjoying those two wonderful books, you can get your feet up and chill with our glorious selection of cleverly crafted and cosy teas! As an accompaniment to The Woman in the Window, we recommend the thrilling indulgence of Danish Pastry Rooibos. This combination of chocolate, cinnamon and a subtle pastry taste will satisfy and seduce you, leaving you wanting more!

To accompany The Language of Kindness, why not try Classic Green tea?! This is a brew with great flavour and depth, and studies have shown it can be good for your health too! This elegant, clear liquor will bring clarity to any situation, and help remind you of what’s important in life.

So, until next time, enjoy your flicks-and-sips, and don’t forget to stay chilled, not chilly! 

Written by Chris Bedford

www.hooglytea.com

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