Hoogly Blogs / lapsang souchong

A Little Smoke, a Little Spice and plenty of Cosiness

A Little Smoke, a Little Spice and plenty of Cosiness

Gather round, get cosy and let the magic of Around The Fire tea warm you from the inside and out.

There’s something truly special about bonfire season. The crisp autumn air, the crunch of fallen leaves underfoot, the comforting glow of flickering flames and that unmistakable smoky scent drifting through the evening air. It's a time for wrapping up warm, coming together and enjoying life's little moments.

Inspired by these magical evenings, our smokey Around The Fire captures everything we love about the season in one deliciously warming cup.

Imagine sitting beside a crackling bonfire, your hands wrapped around a steaming mug as the night sky twinkles above. 

This wonderfully bold and comforting infusion brings together the smooth, delicate character of Taiwanese Oolong with the distinctive smoky depth of Chinese Lapsang Souchong Black Tea.

But the magic doesn't stop there.

A generous sprinkle of cinnamon adds a comforting warmth, while orange peel brings a bright, citrusy twist that dances beautifully alongside the smoky tea leaves.

Delicate safflower petals add a flicker of fiery colour, like little flames dancing in the night, while crushed chilli seeds bring a subtle, playful kick of heat.

It's smoky, spicy, a little fiery and deliciously cosy — everything a bonfire night should be!

Every ingredient in the Around The Fire has been carefully chosen to create a warming and wonderfully distinctive flavour experience.

  • Taiwanese Oolong: Smooth, mellow and beautifully rounded, creating the perfect foundation for this comforting blend.

  • Chinese Lapsang Souchong Black Tea: Famous for its distinctive smoky character, bringing the unmistakable aroma of a crackling wood fire.

  • Cinnamon: Sweet, fragrant and warming, adding that irresistible touch of autumn spice.

  • Orange Peel: A burst of citrus brightness that balances the richness of the smoky tea.

  • Safflower Petals: Beautifully vibrant petals that bring a touch of bonfire-inspired colour.

  • Chilli Seeds: A cheeky little spark of heat that adds a fiery finish without stealing the show.

Together, these ingredients create a tea that's full of character, comfort and just the right amount of fiery charm.

Your Perfect Bonfire Moment

Whether you're celebrating Bonfire Night, enjoying a chilly autumn afternoon or simply looking for something a little different to sip, Bonfire Tea is made for those moments when you want to slow down and get cosy.

Picture this: your favourite chunky jumper, a soft blanket, the glow of candlelight and a steaming cup of smoky, spiced tea warming your hands.

Pair it with a slice of sticky ginger cake, a buttery biscuit or a sweet autumn treat for the ultimate seasonal indulgence.

And the best part? You don't need an actual bonfire to enjoy the atmosphere. Just pop the kettle on, brew yourself a cup and let the smoky aromas transport you to a fireside gathering.

At Hoogly, we believe tea should be more than just a drink. It should be an experience — a little moment of happiness, comfort and hygge in your day.

With its captivating combination of smoky tea leaves, warming spices, vibrant safflower and a playful hint of chilli, this is one blend that's sure to spark joy.

So gather round, embrace the cosy season and let Bonfire Tea light up your day.

Because sometimes, all you need is a little fire in your cup. 🔥

Stay cosy, sip slowly and enjoy your Hoogly moment.

www.hooglytea.com

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Lapsang Souchong: The Smoky Tea with a Story to Tell

Lapsang Souchong: The Smoky Tea with a Story to Tell

There are teas that gently whisper, teas that bloom with floral aromas, and then there is Lapsang Souchong — a tea that walks into the room and immediately makes its presence known.

Famous for its distinctive smoky aroma and rich, complex character, Lapsang Souchong is one of the world's most unusual black teas. Loved passionately by some and considered an acquired taste by others, it offers an experience unlike almost any other cup of tea.

What is Lapsang Souchong?

Lapsang Souchong is a type of black tea traditionally associated with the Wuyi Mountains of Fujian Province in China. Unlike many black teas, its leaves are traditionally dried and smoked over pinewood fires, giving the finished tea its characteristic smoky fragrance.

The result can range from subtly smoky and woody to intensely peaty and almost campfire-like, depending on how the tea is produced.

Despite its bold flavour, Lapsang Souchong is still recognisably a black tea, often bringing notes of dried fruit, wood, spice, pine and sometimes a gentle sweetness beneath the smoke.

A Tea Born in the Mountains

Lapsang Souchong has a fascinating history, although some details of its origins have become part of tea folklore.

The tea is traditionally linked to the Wuyi region, where tea has been produced for centuries. One popular story suggests that the smoky character developed when tea makers needed to dry their leaves quickly and used pine fires during a period of military disruption.

Whether every detail of the story is historically accurate is difficult to establish, but the association between Lapsang Souchong and pine smoke has endured.

Its distinctive character eventually attracted attention beyond China, and the tea became particularly popular in Britain and Europe.

What Does It Taste Like?

If you have never tried Lapsang Souchong before, imagine the aroma of a wood fire meeting a strong cup of black tea.

The first impression is usually smoky, but there is much more going on underneath. Depending on the tea, you may notice:

  • Pine and wood
  • Dried fruit
  • Dark honey
  • Spice
  • Tobacco-like notes
  • A gentle maltiness
  • Subtle sweetness
  • A lingering smoky finish

Some varieties are extremely smoky, while others are much more restrained. If you are new to Lapsang Souchong, a lighter-smoked version can be a good place to begin.

How Should You Brew It?

Lapsang Souchong can generally be prepared much like other black teas.

Use freshly boiled water and allow the leaves to steep for around three to five minutes, adjusting the time according to your preferred strength. Because the smoky flavour can become quite powerful, a shorter infusion may be preferable if you are trying it for the first time.

It is also worth experimenting. A little less tea or a slightly shorter brewing time can reveal flavours that might otherwise be hidden beneath the smoke.

And, of course, there is no rule saying that you have to drink it exactly one way.

Some people enjoy Lapsang Souchong plain, while others add milk or a little sugar. The robust character of the tea means it can stand up surprisingly well to milk.

More Than Just a Cup of Tea

One of the most interesting things about Lapsang Souchong is its versatility outside the teapot.

Its smoky character makes it an intriguing ingredient in cooking. Small quantities can add a subtle smoked quality to sauces, marinades, soups and savoury dishes without the need for a smoker.

It can even be used in desserts and cocktails, where its woody character can provide an unexpected counterpoint to sweetness.

In other words, Lapsang Souchong isn't simply a beverage. It can be treated almost like a culinary spice.

Why Do People Love It?

Lapsang Souchong is not a tea that tries to please everyone.

Its smoky aroma is bold, memorable and unmistakable. For some drinkers, that is precisely its appeal. It feels atmospheric — like sitting beside a fireplace on a cold evening, with the aroma of burning pine drifting through the air.

There is also something wonderfully old-fashioned about it. Drinking Lapsang Souchong can feel like stepping away from the delicate floral teas and fruit-infused blends that dominate modern tea shelves and discovering something with a stronger sense of place and tradition.

An Acquired Taste Worth Exploring

If your first cup of Lapsang Souchong tastes overwhelmingly smoky, don't give up immediately.

Different producers use different smoking techniques, and the intensity can vary dramatically from one tea to another. What one person experiences as "a campfire in a cup" might, in another version, become a surprisingly smooth combination of smoke, sweetness and rich black-tea flavour.

Try a few different styles and brewing methods. You may discover that what initially seems unusual becomes one of your favourite teas.

The Final Sip

Lapsang Souchong is a tea with personality.

Its smoky aroma, traditional production methods and distinctive flavour have earned it a unique place in the world of tea. It may not be the first tea everyone reaches for, but that is part of its charm.

For adventurous tea drinkers, Lapsang Souchong offers something different: a cup that evokes pine forests, mountain landscapes and glowing firesides.

It is bold. It is smoky. It is memorable.

And once you've tasted a good Lapsang Souchong, you'll never confuse it with any other tea.

Try Hoogly Teas pure Lapsang Souchong or we have a blended version with Oolong and Chilli called The Around The Fire.

Worth trying :)

www.hooglytea.com

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