Hoogly Blogs

Greetings Hoogly fans! I hope everyone is doing well. It’s great to see the country creeping back into some sort of normality after such a long and difficult few months. While there still seems a fair way to go in this surreal and unprecedented journey, we can at least begin to do some of the things that have been denied to us during lockdown, including eating out! This is a favourite pastime of mine; I love everything about the experience of dining away from home. I especially enjoy the simple pleasure of not having to cook my meal: this is an underestimated joy, and is matched only by the delight of avoiding the washing up. These factors most easily explain why I spend far too much time (and money) in restaurants and pubs—but I can’t help it. There’s something magical about it.

Another huge part of the pleasure of eating out, of course, is the sociability. I think this was one of the things I found hardest about lockdown; the inability to meet regularly with friends and family over a table of good food and catch up on gossip, or put the world to rights with far-reaching debates and conversations. The love of cuisine is something that binds us together; and the experience of the restaurant is something that is best when shared. It starts with the perusal of the menu; the giddy anticipation that comes with the wealth of choice; the slight disappointment that your decision must be boiled down to only one selection, and the promise of something sweet to end the meal.

Then comes the wait. The mouth-watering pause between waiter/waitress visitations, and the smell of the kitchen wafting through the room. And then the plate arrives, placed in front of you like a dream, artfully presented or piled high; a glorious, indulgent reason to be cheerful. The first bite is everything: perhaps you go quiet for a moment. Block everything else out. Spend some alone-time with your main course; taking in the flavour, the texture, the delicate acrobatics of your taste-buds as they are caressed by the food. Once you’ve got to grips with the treat in front of you, the conversations can begin again; declaring how delicious your meal is to others as they confirm the quality of their own dish; swapping stories of where inferior or superior versions of the same meal have been experienced in the past, or perhaps tales of cooking the same dish at home with good or bad results. Sometimes things are left unsaid, however. Jealous glances followed by rueful thoughts. I wish I’d chosen what she’s having. I knew I should have ordered chips. Would it be wrong to ask for seconds?

But food aside, as I mentioned earlier, the loveliest part of dining out is being in the company of those you love and cherish, experiencing a joint adventure that keeps us connected and in touch, creating memories that sustain us through the working week, and through the hardships that inevitably arrive at our door. And the most recent global hardship has made the art of eating into a quite different experience, but one that I think will gradually help us move away from the darker months that preceded these. It will take time, of course. There is naturally, and rightly, an undercurrent of caution to getting back into our old habits, but I think a shared love of quality grub, conversation and lack of kitchen chores will eventually become second-nature once again.

And, of course, there is no better way to round off an evening—whether you’ve been at work, out for a meal, or spending the day at home—than flipping on the kettle and settling down with one of our amazingly relaxing Hoogly teas! We have a huge range of brews that represent our cosy, mindful ethos, helping you find that perfect moment of calm in the storm of modern life. The Hoogly range have scents that are as enticing and delicious as their flavours, and will soon find a special place in your daily routine—and maybe even your heart! We’re all about treating yourself to something special, which is why we love having a meal out, and which is why we design all our teas to put you, the customer, first, helping you focus on the simple things in life that bring you joy and calmness.

Our recommendation today is: Baked Apple Chai black tea. This versatile delight is an excellent accompaniment to any occasion and climate, working from a base of mellow Sri Lankan black tea, which overlaps with the dazzling flavour combination of apple, ginger, cinnamon and vanilla pieces. Throw some blackberry and lime leaves into the equation, and you’ve got yourself a luxurious mug of happiness that will put a smile on your face time and again.

So until next time, stay safe, go at your own pace, and love tea!

Written by Chris Bedford, 

www.hooglytea.com

Greetings Hoogly fans! As the lockdown is gradually eased, many of us are taking the opportunity to step outside and cautiously enjoy exercise in the wider world once again. Spending such a long time indoors has been truly testing (even with our endlessly varied and delicious Hoogly brews to enjoy!) and now that we are starting to stretch our legs, the surroundings that we’ve barely seen in weeks take centre stage once more. But it’s not just the beautiful woods, forests and parks, replete with plump trees, radiant flowers and vast swathes of glistening grassland that demand attention; it’s also the amazing creatures that dwell within. Personally, I love nothing better than to watch wildlife busily going about its business: squirrels scurrying and pestering nuts; ducks with fluffy chicklets drifting across glinting ponds; geese sculling overhead in military formation; foxes on a dusk prowl, flitting into hedge furrows with a flash of orange. And, of course, there are the hundreds of varieties of dogs, hauling their humans around, blissfully unaware of the world’s problems, tongues lapping out like slabs of bacon as they urge yet another lap of the park. Don’t forget, too, the insects, arachnids and reptiles that dart about, burrowing, hiding, marching, flying and hunting beneath and around our feet—a whole other world of stunning intricacy, complexity and imperious design…if only we look close enough.

Watching animals go about their lives has always given me a sense of calm, an escape from whatever else I’m thinking about. It’s oddly comforting knowing the simple, binary prerogatives of these creatures: safety, warmth, food, sex. But it’s not always simply about survival; there are secrets and magic to be found in the wild; chase and play, fun and games, mating rituals, elaborate communication, tender acts, and lifelong relationships. There is so much to admire—and envy—In the animal world that I thought I list a few amazing facts for your enjoyment—nuggets of information that will dazzle, surprise and give you fresh perspective on our wild neighbours!

• In 1945, a Colorado farmer decided chicken was on the menu, and chopped one of his rooster’s head off with an axe; unfortunately, his aim was slightly off, and despite removing the head, the rooster’s brainstem remained mostly intact, and a clot saved it from death by blood loss. When ‘Mike’ continued to run around, the farmer knew he had something incredible on his hands, and soon the rooster became famous, delighting and shocking visitors for eighteen months, before he eventually succumbed to the inevitable!
• The bombardier beetle, when threatened, cooks up a chemistry set of destruction in its belly: hydroquinone, hydrogen peroxide, catalysing enzymes and water, a jet of which shoots out of its rear end with a loud pop, scaring and stinking predators away! Thankfully, the beetle also has an inner valve which closes so that the beetle doesn’t explode!
• Some lizards and salamanders can ‘drop’ their tails when a predator grabs it; this process of autotomy happens when the lizard contracts certain muscles, cleaving a vertebra and causing the tail to fall (and sometimes wiggle independently to further befuddle an attacker) Often, a new tail tip made from cartilage may grow back, but the bones are gone forever.
• It may not surprise you to know this, but cats have adapted to skilfully manipulate their owners. A study showed that cats that want something from their humans emit a unique, high-frequency purr, which is of a similar pitch to the impossible-to-ignore wails and cries of a human baby, ensuring we soon top up the bowl and put a smile on moggy’s whiskers.
• In 1986, a five-year-old boy fell into the gorilla enclosure at Jersey Zoo, knocking himself unconscious. Jambo, the head of the gorilla group, took the situation into his own hands, guarding the boy, and stroking his back, keeping his curious fellow gorillas back. When the boy came round and started to cry, Jambo stepped back, allowing keepers to rescue the boy unharmed!
• An African Grey Parrot called Alex, according to his handler, had the ability to understand concepts, recognise colours and shapes and knew around 100 words, including some the parrot had made up himself! When Alex saw his first apple, he christened it ‘banerry,’ a portmanteau of ‘banana’ and ‘cherry,’ two fruits he already enjoyed!

To celebrate the outside world, and all the majestic creatures that inhabit it, why not indulge in one of our finest summery brews: Spiced Orange herbal tea! This fresh, zesty delight has a generous dose of mulled spices, and is infused with a fruity centre that will quench your thirst and thrill your taste buds at any time of day!

Until next time, stay safe, be Hoogly, and don’t let the cat twist your arm!

Written by Chris Bedford

www.hoolgytea.com

Greetings Hoogly lovers! Well, what a bizarre few weeks! With the majority of us stuck at home and ordered to stay distant from our friends and extended families, we’ve been forced to make quite a number of adjustments, both physically and mentally. This unprecedented phenomenon has led, no doubt, to many of us experiencing a wide range of emotions, some good, some bad, but in most cases shared by people all over the world who are—for perhaps the first time in human history—all in the same boat together. With this emotional journey in mind, I thought I’d explore some of the words other countries use to describe certain emotions, and the meanings behind them—drawn from Tiffany Watt Smith’s brilliant ‘The Book of Human Emotions.’ At a time when we are more separate than ever, it is comforting to discover what we have in common.

-Dolce Far Niente (Italy) This is the joy of doing nothing. This is quite apt for home-bound isolation, where it’s very easy to run out of things to occupy your time. Quite a few people, however, (if the internet is to be believed) have used their spare time very creatively, starting new projects, creating art and video content, or getting fit and healthy. Hygge aficionados, however, will tell you that there’s absolutely nothing wrong with doing proper zilch.

-Matutolypea. No-one quite knows where—or when—this word originated, but we are all familiar with it. Its name is a combination of the Roman goddess of dawn Mater Matuta, and the Greek for dejection, lype, giving us a compound, which means waking up in a foul, rotten mood.

-Ruinenlust (Germany) Feeling compelled to visit crumbling ruins and abandoned places. There is obviously an element of historical interest to this emotion, but sometimes, as the years pass, I think it’s comforting, now and again, to simply visit something that’s even older than we are…

-Oime (Japan) Feeling uncomfortable at owing someone a debt. I can vouch for this one; my best friend is always happy to sling me a fiver on Friday night—and happier still to watch me pat my pockets awkwardly on a Monday, before frog-marching me to the ATM.

-Nginyiwarrarringu (The Pintupi people of the deserts of Western Australia) This is a jolt of fear that makes a person jump up and look around, trying to discover the cause of their alarm. My greyhound does this regularly, especially in the dead of night, which sets off a chain reaction of jolts, starting with my wife, and then finally, with me. No wonder I wake up with Matutolypea.

-Kaukokaipuu (Finland) Combining kauko—faraway, and kaipuu—a yearning, this Finnish word translates as a craving for a distant land, or, perhaps, anywhere but your home. The pub will do.

-Iktsuarpok (Innuit) This is the restlessness we get when we’re expecting guests, sometimes compelling us to go outside to scan the horizon. A more contemporary reading of this may be the urge to refresh or check your phone for texts or emails. Either way, it’s a familiar, antsy and unsatisfied feeling.

-Gezelligheid (The Netherlands) This is Hygge’s cousin! Derived from the word for ‘friend’, it means both the feeling of being snug and cosy and surrounded by friends, as well as the emotional state of feeling ‘held’ and comforted. Throw in a nice cuppa and you’re on!

…And if you want a recommendation for that cuppa, then look no further than one of our most indulgent brews yet: White choc and chilli white tea! This luxurious Chinese concoction is both creamy and sweet, with cocoa shells and apple pieces complementing the elegant white tea, all underscored by the subtle and seductive warmth of chilli!

So, until next time: stay safe and boil the kettle!

Written by Chris Bedford

www.hooglytea.com

Hello everyone. First off, we at Hoogly would like to extend our best wishes to everyone during this challenging period; we hope you are all doing as well as possible under the circumstances. It can seem trivial to talk about tea during such a turbulent time—and yet, throughout history, people have turned to simple pleasures when things are tough, finding comfort in the familiar and the reliable. Flipping on the kettle is a symbol of crisis management; a beacon that draws us together; a plastic click that says sit down and tell me about it and I’m here for you. So, we say: fill the kettle, flip the switch, and make your favourite cuppa. It won’t change the world, but it might bring a small moment or two of calm, solace and tranquillity.

The main topic of this blog was going to be about the great outdoors and the treasures one can find there. But at a time when less and less of us are venturing outside, this topic, at first, seemed a touch counterintuitive. However, the more I thought about it, the more I figured that the wonderful things I’d seen and learned about didn’t get less wonderful just because I wasn’t going to visit them for a while. In fact, thinking about them took my mind off current events, and put a smile on my face. So, in the end, I decided that I would write about them—and hopefully you’ll find something here that will put a smile on your face too.

The first thing I discovered was something extremely contemporary in terms of nature: a phenomenon known colloquially as ‘witches knickers.’ This is where a shred of stray plastic bag gets caught high up in the branches and twigs of trees, bringing to mind, to those who named it, images of old hags flying around on their broomsticks (presumably without much clothing) and swooping low enough to snag their undergarments in a most unfortunate way. Although this is also a reminder of the excesses of human production, it always gives me a chuckle when I see it.

The second thing I learned about was a spheroblast or burr. This is something I’d seen many times without being able to put a name to it: an anomaly in trees causing various sizes of growths to bulge out from the trunk, sometimes as big as footballs. Burr—as in burr walnut—is often used by luxury car manufacturers and makers of pipes, and the fractal grain of these growths appeal greatly to wood carvers. I like to think of it as trees puffing out their chest with pride—or perhaps with hostility—seeing as Spheroblast sounds like something the X-Men might do battle with!

The final part of the natural world that I discovered was the word Dumbledore. Steady on, Potter fans, it’s not what you think! This is actually another name for the bumblebee! In Britain, our gold and black friend has, in fact, gone by many names: ‘foggy bumbler,’ ‘drumbledrane’ and until fairly recently, the ‘humble-bee.’ Beatrix Potter chose ‘bumble’ instead of ‘humble’ in Tale of Mrs Tiittlemouse (1910)—and by the middle of that decade, Beatrix’s choice had become the norm! Our other literary Potter, of course, has a headmaster with the name Dumbledore, but the character is out of sync with the original West Country meaning: a person who is lethargic, slow, and a little dim.

Fun fact: the bee’s buzz doesn’t come from its wings! It’s actually the sound of the bee’s muscles firing up before take-off, much like a plane or helicopter! Take a peek and have a listen next time you spot a bee on a flower!

And to celebrate the natural world, why not try one of our latest creations…Apricot Blossom green tea?! This uniquely elegant brew is a combination of the downy leaves of Chinese Pai Mu Dan white tea and refreshingly crisp green tea, underscored by the ripe, sunny flavours of soft stone fruit. It’s the perfect accompaniment to an afternoon tea, or can be enjoyed on its own as a tasty treat that will help you relax and unwind.

That’s it until next time, Hoogly fans. Take good care of yourselves, do Hygge, and keep filling your kettle!

Written by Chris Bedford

www.hooglytea.com

Greetings Hoogly lovers! I hope you had a lovely Christmas and New Year! How are your resolutions coming along? Congratulations to everyone who is attempting Veganuary! This is a truly exciting and virtuous mission, helping the planet and its animals in numerous ways, and we at Hoogly are fully behind you! Don’t forget that all of our tantalising teas are vegan, so you can complement your new menu with our relaxing, eclectic selection of scent-sational brews!

Aside from being tidier and better with money, my resolution for the new year is to indulge in a regular routine of retro movie nights. This is a simple and relaxing pleasure I have drifted away from in recent years, especially since the advent of streaming, and the constant deluge of new content provided by the giants of TV subscription. When I was younger, my parents introduced me to some of their favourite films, and watching them I discovered a whole new world that seemed distinct and separate from the films I was watching at the time. Firstly, the oddity of black and white. It took a while for me to fully understand that this was a limitation of technology and not evidence that previous generations had actually lived in a world without colour! As I grew older, the films my parents raved about so much began to take on new meaning for me. I began to appreciate the craft involved, the style and scale of some of the productions, the beautiful orchestral music, the purity of the dialogue, and the magnetic draw of the shining stars that appeared in them. Humphrey Bogart, Laurence Olivier, John Wayne, Vivien Leigh. Names my parents spoke about with such reverence, such joy, such fond recollection. I began to understand why Mum and Dad had watched these films over and over, endlessly, never tiring of what was being offered. It was an escape—all good movies are, of course—but these films of the forties, fifties and sixties seemed a breed apart. They were reassuring. Comforting. Like an old friend. They reminded people of a different era, and in many ways (although reality almost certainly differed) a better time. A period of respect and understatement. A period where awful things were implied but not shown. A period in which everything felt ordered, safe, aligned. An idea that, for ninety minutes, nothing else mattered, and everything was as it should be.

From the hundreds of films my parents introduced me to, a handful have stayed with me forever, and now make up the hit-list of retro movie night. But before I get into the details of this glorious rollcall of cinematic delight, I must share with you the proper way to enjoy your relaxing retro evening.  First of all, you must wear pyjamas. If you don’t own a pair of PJs, then a t-shirt and lounge pants are acceptable. Secondly, you must have a duvet or sheet: you never know when the movie night may extend beyond reasonable hours—it might be midnight already when Gone With the Wind starts, and you’ve got four hours to get through yet, so it’s wise to make arrangements to sleep where you sit! Thirdly, you need copious snacks, preferably popcorn, but I will allow any reasonable assortment of chocolates, crisps or nuts. Fourthly, you must have an endless supply of Hoogly Tea at your side! As you know, like Hollywood movies, our teas range from the classic to the exotic, from elegant simplicity to flavour fiestas, taking your around the world on a chilled and refreshing journey. So get your kettle and bags ready—lights, camera, action!

And so to my favourite retro films. If you haven’t seen these already, then you’re not living your best life. Sort it out!

1. Brief Encounter. A chance meeting of a married woman and a doctor at a steam-covered train station leads to a romantic affair, and a dramatic exploration of loyalty, regret and the choices we make. Has one of the greatest—and most English —endings in cinema history.
2. Wuthering Heights (1939) This adaptation of Emily Brontë’s novel is a wind-swept and moody saga of love, loss and obsession, with a sweeping and underrated orchestral score, and fine performances by Laurence Olivier and Merle Oberon. Have a hanky ready!
3. Casablanca. Humphrey Bogart plays night club owner Rick, who agrees to help his former lover and her husband stay a step ahead of the Nazis—but old feelings are soon rekindled. This masterpiece has some of the greatest lines of dialogue ever written, a beautiful score, high drama, and never fails to delight, no matter how many times you watch it.
4. Carve Her Name With Pride. The true story of Violette Szabo, an English war-widow who became a secret agent in occupied France during World War 2. A film about courage, love and doing one’s duty, this a fitting tribute to a remarkable heroine—the first woman to be awarded the George Cross. Included in the film is the reading of a love poem Szabo was given to help encrypt messages while she was in France—it is a thing of rare beauty, and the moment the poem appears will stay with you forever.

If you fancy a seductive treat to add a little bit of Hollywood glamour to your movie night, why not try one of our Hoogly hot cocoas?! We have three decadent flavours to choose from: Luxury Hot Cocoa, Cocoa & Mint, and Salted Caramel Cocoa! These sweet sensations will knock your cosy socks off, and keep you coming back for more! So give one an audition today!

Until next time, good luck with all your resolutions and enjoy your movie night!

www.hooglytea.com

Written by Chris Bedford.

So, I’m not sure if anyone told you, but Christmas is coming. Looming ominously and gathering size and speed, like the giant rolling ball in Indiana Jones and the Raiders of the Lost Ark. And when it is done, we are most likely to have an influx of stuff. Good stuff. Prezzies, gifts, gestures of goodwill, items from our Santa wish-list. Bag after bag of generosity from friends and family, sitting in our living rooms or on our spare bed, waiting patiently for us to finish our leftover sandwiches and fifth box of chocolates, and maybe also a few naps, before attention is turned back their way, as we try to find a home for all those socks and scarves and underpants; those games and toys and books. Not to mention the fancy and oversized kitchenware and the bathroom smellies. Now I don’t know about you, but in my house, those bags are usually left unattended for a few days before I can summon the energy to find everything a home. This is because, in years gone by, I have been a little bit…how best to put it…messy. I’ve let my tidiness and organisation slide and adopted a policy of ‘that’ll do,’ with a dollop of ‘out of sight, out of mind.’ And, unsurprisingly, when the festive season hits and I add more stuff to an already heaving system, things usually end up going awry.

But there are worse things at sea, right? What’s wrong with a bit of mess? No harm, no foul. Well, actually, there may be something to the old saying about ‘tidy house, tidy mind.’ If we think back to all those moments in our lives when we had a massive clean, I’m willing to bet that nine times out of ten it was a hugely positive experience. Personally, I remember tidying my student digs after weeks (OK, months) of screwed up essays, takeaway pizzas and parties, fuelled by the fear that government agents in hazmat suits were ready to burst through the door and arrest us for crimes against hygiene. And when we were done—weary, sweating and with ten binbags in hand—the place looked amazing and we felt amazing. Being clutter free and clean made us feel invigorated, creative, focussed and happy. We vowed that, from that moment on, we would never be messy again. And we weren’t. For an entire week. And then life happened.

But my point is, tidying works. But we so easily forget. There seems to be a disconnect; the euphoria of being clutter free and relaxed, followed by the gradual accumulation of stuff, and a feeling of underlying stress as a result. It boils down, in essence, to control. If our space is clean and tidy, we feel in control, on top of our tasks, ready to focus on others things. If we are messy, that feeling of control seeps away, creating an ever-increasing feeling of helplessness. Too many rooms, too much grime, too little time. And it’s hard—really, really hard to create change.

But help is at hand. There are now a wealth of writers, bloggers and Instagram stars who dedicate themselves to helping others find the tranquillity and calm that comes from tidiness. Marie Kondo, author of ‘The Life-Changing Magic of Tidying’ offers a wonderfully precise and ruthless ethos to kickstart your cleaning routines. Here are five useful tips from her writing:

1: Does is spark joy? Those items/clothes/books etc loitering in drawers, boxes, cupboards. Do they actively give you proper, smile-inducing, laughter-provoking pleasure? If not, get rid!

2: Don’t let your family see you tidy: Parents, especially, can often try and ‘save’ things from being thrown out. Own your choices, go solo, and if it doesn’t spark joy, you know what to do!

3: Tackle categories, not rooms. For example, deal with all clothes first, then move onto books. It gives you focus and stops you creeping from room to room!

4: Nostalgia is not your friend: Get your blinkers on, people. Don’t be distracted by old photographs, or some pretty rock you found at a beach once, or that blade of grass that Lady Gaga walked on at a festival that one time—focus on your categories and don’t fall down the memory lane rabbit hole, because that’s a perfect way to achieve absolutely zero!

5: Purging feels good. You can give the bulk to charity, or children of friends and family, and the rest can be recycled or put in the bin. You will feel so much lighter, freer, happier and content knowing that you’ve rid yourself of things you neither need nor care for. And, once this stuff is gone, the things that do spark joy are clearly accessible without solving a Krypton Factor puzzle in order to find them!

And…breathe.

Of course, we at Hoogly love the idea of being kind to ourselves. We don’t claim to be the tidiest people in the world (Come on, we make a lot of cakes!), but we do try to follow the Danish ethos of Hygge as best we can, which shares some key themes with Marie Kondo’s books. In Hygge, we seek to fill our lives with the things we love the most: people, food, mementos and places. If it doesn’t bring us cosiness, contentment and happiness, then we say farvel to it—good riddance. Because Hygge is about treating yourself well, spoiling yourself with life’s little luxuries and simple pleasures, and remembering to make a habit of it!

We think Marie Kondo would really dig our Hygge-inspired Hoogly teas. For a start, they are delicious—but they are also crafted with no unnecessary excess—just simple ingredients, well chosen, allowing the scent and taste to speak for themselves.  And not to brag, but our tea boxes are also small, neat and easy to stack! So our kitchen will look pristine… just as soon as we’ve organised all the stray plastic bags, Tupperware, pan lids, bottle tops and recipe books…

So, how about our recommended tea of the week?

Well, what better than a brew that makes you feel cleansed and refreshed inside and out? The cool and classic Chill Out Mint! Our invigorating menthol cuppa not only tastes amazing, but, in some cases, can also aid digestion, freshen breath and ease certain headaches. It’s also naturally caffeine and calorie free, meaning you can enjoy this sumptuous tea without feeling sinful. So simply sit back, relax and let the natural flavour wash over you.

That’s it for now Hoogly fans. Hope you have success in pruning your possessions, and we’ll see you again soon for a nice cup of tea and a chat!

Written by Chris Bedford.

www.hooglytea.com

The weather has turned. The days are shorter, the nights are longer, and for most of us, works start and ends in the gloom. Umbrellas are out, flapping and spraying; puddles pepper the roads; the grass is muddy, the pavements are slippy, and you find yourself wearing more and more clothes, outside and in. A few weeks of this grizzly, shivery nonsense, and it feels like it’s been this way forever. Does the sun actually exist? Was its warming fingers on our eyelids just a distant, lovely dream? Did we really go to the beach that time? Were the scents of the barbecue a figment of our collective imagination? Did we really go out for a picnic in the park and watch the dog nosedive into the cocktail sausages?

Yes, we did all those things, and more. But they are in the past. To be filed and treasured. Now, things have changed, people. This is the season for staying in. The season for cranking up the fire or the heating, pulling out your cosiest socks and jumpers, and gathering the board games from the attic. This is the season for scented candles, a good book and a hot water bottle. It’s the season for treating yourself to all the joy of your biscuit cupboards, and then refilling and doing it all over again. In other words, it’s the season of Hygge!

We all have different ways of overcoming the dark and the cold and the winter blues. The Danes use Hygge to focus on all the people and things that make them happy and content—and once they have decided, they introduce these treasures into their lives at every given opportunity. It sounds simple, but it actually takes a bit of getting used to; our fast-paced, digitised society makes it harder and harder to take a step back, breathe, and be mindful of what really matters in life. But with practice, and the help of our nearest and dearest, all of us can be as gloriously cosy and happy as the Danes!

One of the most important elements of Hygge is making connections: with the things you love, but also with nature and its beauty, and the people around us. In the social media age, there can be a tendency to become isolated as a result of the ease of interaction through our phones and computers, with all our news being announced, jokes being told, and stories being shared in a text box, rather than face-to-face. Hygge gently invites us to gather together, in groups large or small, to remind ourselves of the joy and comfort of belonging; of baking messy cakes on a rainy day; of watching a scary film in the dark and chucking popcorn at your mates when someone screams; of having titanic Scrabble matches, whilst keeping an eye on that aunt who gives herself extra points; of simply having a nice cup of tea with friends and remembering the good old days, and planning better ones for the future.

And speaking of cuppas, don’t forget to supplement your cosy gatherings with the only brews that recreate the Danish delight of Hygge—Hoogly Teas! We have a wide range of delicious, healthy, scent-sational and vegan teas to choose from, including rooibos, green tea, herbal blends and traditional tastes such as English Breakfast, peppermint and Earl Grey.

But this year, we’re going one better in the cosy stakes. We’re about to roll out the ultimate winter comfort; the sweet pick-me-up that makes all things better; the treat that thrills kids and adults alike. A night-time settler that is just as good the following morning. In fact, its always the right time for this legendary beverage.

Drum roll please…

Yes, you’ve guessed it.

HOT COCOA IS LANDING!

Feel free to picture confetti falling, balloons rising, trumpets blaring, crowds cheering, and Maroon 5 playing energetically in the background.

(This is our ideal launch party, but the band haven’t replied to our emails as yet)

We have three incredible flavours to choose from: Salt Caramel cocoa (which uses pink Himalayan salt), Mint and Cocoa and Luxury Hot cocoa! All of our fabulous flavours are vegan, and full of the wonderful antioxidant goodness of the cocoa bean, and all made with natural ingredients, including nectar sugar.

We know, we know…unbelievably exciting. We’ve only just stopped dancing ourselves.

Winter is now officially sorted. When the wind howls outside, when rain droplets slalom down the window pane, when the clouds gather and threaten to blot out all memory of summer, pop the kettle on, take a seat, and chill with the globetrotting, taste-tastic, super-cosy phenomenon that is Hoogly Cocoa! …And then get all your friends round and tell them about it!

Or don’t.

Sometimes it’s worth keeping things this good a secret.

Until next time Hoogly lovers…have a happy, spooky Halloween!

Written by Chris Bedford

www.hooglytea.com

Greetings tea lovers! Today, I’m going to talk about a Rooibos, or Red Bush, a relative newcomer to the world stage, but whose popularity and reputation is growing day-by day. The history of Rooibos is rooted in the Cedarberg region of South Africa, where indigenous Khoisan bushmen have used leaves from the Aspalathus Linearis plant for centuries as herbal remedies for a variety of ailments, and for their unique taste. The tea may well have been lost to history with the decline of the Khoisan tribes, but a botanist called Carl Humberg came across the leaves in 1772 and created a more widespread interest in the drink. The mantel was then picked up by Benjamin Ginsberg, a Russian immigrant with tea manufacturing links, who marketed the beverage as a herbal alternative called ‘Mountain Tea.’

With the onset of the Second World War, tea importation from Asian countries became virtually impossible, paving the way for Rooibos to become a credible alternative, shipping all over the world. However, due to the high cost of the seeds, retailers were struggling to keep prices down, and the tea was difficult to buy for many people. However, in the late sixties, Rooibos encountered a stroke of luck, or perhaps fate. A South African mother called Annique Theron wrote and published a book on the tea’s health benefits, which led to more studies being carried out, the results of which created an explosion of interest in Rooibos, and a sharp incline in popularity and uptake.

So, what exactly are these health benefits? First of all, Rooibos is caffeine-free, meaning you can enjoy it at any time of the day without worrying about experiencing any crashes, or getting too ‘wired!’ Additionally, each cup is only 2-4 calories, allowing you to enjoy the smoky brew guilt-free, or incorporate it into a weight-loss programme. Its antispasmodic properties also mean that it can soothe abdominal cramps or pain.

Rooibos has also, in some cases, been shown to be good for your skin! It contains alpha hydroxy acid, which studies have shown can help improve the look of fine lines and wrinkles, and the tea’s soothing effect can reduce redness and irritation, further improving skin tone.

Another health benefit is the presence of antioxidants, which stop harmful free radicals from damaging the body’s cells and causing inflammation that has been linked to serious illness. In addition, Rooibos is rich in healthy bioflavonoids, which can block the release of histamines, helping stave off seasonal allergy symptoms!

So, what on earth are you waiting for? Visit our shop now and feast upon our healthy delights! We currently have two Rooibos blends, the first of which is Danish Pastry, a tasty treat straight from the home of Hoogly, warming you up with a chocolate and cinnamon aroma and a subtly delicious pasty taste. This beautiful brew has all the hallmarks of our wonderful ethos: cosiness, relaxation and indulgence!

Secondly, discover Marzipan Rooibos! This delectable delight is infused with almond pieces, mallow flowers and vanilla to create a cup of liquid luxury that exudes the distinctive taste that we all know and love!

Soon we’ll be adding three great new Rooibos teas to our shop: Classic rooibos, Ginger Biscuit and Sweet Orange, offering even more scintillating scents, tantalising tastes, and cosy comfort! So now there are even more reasons to take a Hoogly home!

 Written by Chris Bedford

www.hooglytea.com